In this episode we’re talking all things holiday and work and productivity and delegation and organizing and all of that good stuff! If you haven’t listened to any of our previous episodes about taking the full month of December off, we highly recommend that you go do that. But today’s episode is going to be a little bit different, because our business looks a little bit different now. We’re going through a different season in our business, so we aren’t taking the full month off like we have done in the past, we’re still going to make sure that we enjoy our holiday season!

Part 1 of our conversation with Megan involved a discussion around the difference between self-care and treating yourself (and what this means for you as a business owner) and how to really step into your identity as a person and figure out what fills you up. We ended the last episode by touching on the confidence realm; confidence allows us to do so many things in life and business.

Today, for part two of our conversation with Megan, we’re going to continue on this confidence theme and also get stuck into our very favorite ‘B’ word of all time; boundaries! Boundaries look different for everyone, and can be continuously redefined as you grow and change as a person. Nobody knows what’s going on in your head, and setting boundaries is a way of protecting your energy, your wellbeing, your personal safety, and so much more. Join us today as we spill all the beans on boundaries!

Our guest today, Megan Reed, is one of our new client success coaches inside the Incubator. She works alongside our clients to really uncover some of the mindset work that's necessary to take you to the next level. Her background in design makes her a really valuable player. Today we’re going to be talking about the beliefs that you have about yourselves, and some things you need to be working through.

We don’t often tackle the topic of mindset on this show, or with our clients, because that isn’t our field of expertise. So we decided to bring someone on who really knows what she’s talking about. The reason why we wanted to cover this topic is because of the responses that we received to a question we asked on our Incubator intake forms. “How do you like to treat yourselves?” was the question, and the answers basically ranged from, “I don’t know,” to “I don’t treat myself.”

We’ve been working on something exciting for a really long time and today’s episode exists to introduce you to our newest offering, which includes taking on clients for our business incubator! Our business was working. We could have successfully continued with our existing plan. Instead, we made an intentional move, looked at what we wanted to do, saw that the mission was the same as when we started, and then asked ourselves how we could achieve even more of that!

If you can focus less on what you want and more on the problem you are actively solving for your audience, the doors will open. Your business should take care of you, NOT drain you! We want you to know that where we are today is the result of having a full staff of people, an audience in the millions, and six whole years of hard work, which is why we are sharing some insight into our hiring process, the art of simmering, our desire to take on clients again, and so much more in our October profit report for 2021! Join us today!

In today’s episode, we gain a really interesting perspective on the topic of branding from Shaunda Head, an Atlanta-based brand strategist and digital marketer who helps women align ALL THE THINGS in their brand so that their brand message can impact more powerfully! We chat about Shaunda’s experience of building her expertise in corporate institutions and the challenges of the transition between that world and going out on her own. Shaunda also shares the process she went through to uncover who she really is, rather than who she was when she was working for someone else.

A lot of our clients are in the same position; you guys are highly skilled, you know your shit, and you can serve people in incredible ways, but figuring out how to do that outside of someone else’s umbrella can be what is holding you back. This episode will give you some amazing ideas on how to rebrand yourself so you can step into who you truly are, so make sure to join us today to learn more from the amazing Shaunda Head!

To niche or not to niche? That is the question. This week we’re diving into the hot topic of whether or not to niche, so get your pros and cons lists ready because we’re about to dive into all the details of this tricky decision! Whether you’re a service-based business owner or multi-passionate with a wide variety of offerings, this question can be very difficult to answer, especially since there are benefits and drawbacks to both choices.

We recently brought in an amazing cohort of clients inside of the incubator. Throughout that process we’ve read hundreds of applications, and there are two sentences that we found as a recurring theme and desire within these applications which we really want to respond to. We’ve got a lot to say on this topic, and we feel very passionately about it, so get ready for the rant! People have this elusive idea that they want to earn a passive income. In other words, they want to earn money in their sleep.

There is a version of this that does exist, and we’ll happily share that with you, but passive income isn’t what you think it is. If you believe that if you’re not chasing passive income then you’re doing business wrong, you need to listen to this. The way passive income is framed in the online industry is toxic, and can cause you to miss out on so many great opportunities. We know that passive income sounds like a perfect scenario, but today you’ll hear why it’s really not all that cracked up to be!

There’s a massive problem that’s affecting our entire audience right now, and we have some seriously strong feelings about it, which you’re going to hear all about in today’s episode. Do you guys remember that show called Celebrity Deathmatch? That’s what we’re doing today, but we’ve got “serving” and “marketing” in the ring. We are furious on behalf of our clients because of how they have been manipulated into wasting so much of their time and money.

Today, we’re going on record to say that the business education industry is rampant with marketing pros trying to teach other people to be marketing minions instead of actually teaching foundational business concepts that don’t change. Marketing is in our blood, so we get the desire to do this, but marketing is not the key to success. Hear us out.

When we first began to consider that we may need personal assistants, we discovered that we had some unexpected, and somewhat complicated, reservations. While the extra help would certainly have been welcome, we had a tough time justifying the hire in our minds. Hiring an assistant brought up an unexpected amount of mind junk, from outdated notions around a woman’s role in the house to Emylee’s very personal experience of her mom and nana owning a cleaning business, and it just seemed impossible to align the hire with our values. Add to that the terrible depictions of personal assistants that you saw in movies like The Devil Wears Prada, where PAs were always repeatedly degraded by their bosses, and the idea of hiring a personal assistant could easily make you feel like a monster.

It took us months and years to finally process and overcome these limiting beliefs and ultimately make one of the best decisions of our careers! Not only was hiring a personal assistant much more affordable and manageable than we expected, but we hadn’t anticipated the amount of freedom, peace of mind, and brain space it would give us! No matter where you are in your career, hiring a personal assistant is likely a much more achievable goal than you realize. In this episode, we break down how we chose to get a personal assistant, the process we used to prioritize our needs and reflect on how our personal assistants impacted our lives. So let’s dive in!