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What You Need to Know About Client Acquisition in 2022

Client acquisition is likely the single-handed most asked about topic we get from our audience and members of our various communities. Lately, we’ve been hearing a common complaint from business owners that they need more leads. While there have been some market shifts recently, they’re not necessarily impacting the way we acquire clients. It may feel like it’s changing when actually, everything with clients is exactly the same.

Here’s the thing; marketing is cyclical. There are things that work now that aren’t going to work in 6 months, then in 2 years, those things could come right back around again. There will always be hotspots, but you shouldn’t rely on them if you want consistency. We have lots to talk about on this topic, so let’s dive in!

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How to Improve Your Client Experience as an Event Planner Using Dubsado

At this point, we think we’ve established that Dubsado is the perfect CRM for service-based businesses. Really, it doesn’t even matter what kind of service-based business you are or what industry you’re in– Dubsado is almost guaranteed to be a surefire option for you.

However, many people use it in different ways depending on their industry and their own client processes, one of those industries being event planners. So, today, we want to cover how to use Dubsado specifically to improve your client experience as an event planner!

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How to Improve Your Client Experience as a Coach Using Dubsado

As a coach, spending the most time perfecting your client experience is what’s going to take you such a long way. You could even say it’s the basis for what will allow you to scale to and past 6-figures and more. Creating a VIP experience allows you to raise your rates, charging prices that you didn’t even think were possible before.

Clients pay for the experience more than they do the actual results. Any other coach in your niche can provide the same results, but your quality of service and the experience is what will make you stand out from the rest.

Our roots are tied in services, and even though that’s ebbed and flowed over the years, we’ve always upheld the same value in experience, and Dubsado has been our go-to CRM to allow us to systematize that. We now teach it to our clients, and we’re so excited to share it with you, too!

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3 Easy Ways to Make New Clients Feel Valued

There are essentially two sides to every service-based business: 1) The actual delivery of the services, and 2) The client experience. Even if you can perform your services exceptionally well and get your clients amazing results, making sure your clients feel valued is equally as crucial. There’s no better time to start than from the very beginning.

By making new clients feel valued, you’re ensuring that they actually enjoyed working with you. They can enjoy the results your work brought them, but you’re less likely to receive a great testimonial, repeat business, or referrals if they didn’t feel like their experience was a positive one.

So to avoid all of that, we’re here to show you three extremely easy and effective ways to make new clients feel valued!

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3 Ways to Nurture Clients Even After They’re Finished Working with You

If there’s one thing that can make or break a service-based business, it’s the experience you provide for your clients. Not only is the client experience crucial to making sure your clients are happy, leave great testimonials, refer you to others, and possibly come back for repeat business, but also perfecting your client experience allows you to sell the heck out of it in your marketing message.

Your client experience doesn’t just span from the first interaction to when you start working with them. It also includes your off boarding process and how you treat them once they’ve finished working with you. But how can you still nurture these relationships even after the project is all said and done? There are three simple yet powerful ways you can do so, and that’s what we’re going to cover in this post!

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So You’ve Booked Too Many Clients: Here’s What to Do

We think congratulations are in order! Since you’ve come to this blog post, that must mean you’re doing something right with your marketing, so we’re proud of you for getting to the point where you’re now officially overbooked. Although it’s stressful, this is a stage in your business that can open so many doors and opportunities that you’ve probably only been dreaming about until now!

First, though, we need to deal with the overwhelm and figure out how you can free up space on your calendar so that you can give your undivided attention to your clients, plus what to do with new leads. Keep reading as we cover all of these things and more in this blog post!

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How to Create a Premium Client Experience

The client experience is one of the most– if not the most– important aspects of any business, whether service- or product-based. It’s one thing to perform your services or create your products well. Obviously we want to be exceptional in our craft and provide a great outcome for our audience.

But it’s a whole other piece of the puzzle to take into consideration how your clients feel working with you. What’s their experience like? What do they feel when they first learn about you through your social posts or website? How easy are you making things for them? How trusted do they feel that you’re taking care of them?

All of these points are crucial for repeat business, positive testimonials, referrals to more potential clients/customers, selling the experience, and eventually scaling your business. The cold hard facts are that people remember negative experiences with a business and use those to influence their next decision (a.k.a. running away) more than they do the positive ones.

We’ve learned a thing or two about client experience from our years of being service providers then transitioning to digital products, so we’re here to share our knowledge on how to create a premium client experience!

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What is Your Client Experience (And Why it is so Important)

When it comes to running a service-based business, there’s one term that you’ve likely heard a lot– client experience. It’s honestly the sole thing that service-based businesses revolve around because it can make or break your business.

But what exactly does client experience mean? Why is it so important? These are the questions that we’ll be answering in today’s blog post!

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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