Marketing, Etsy, Canva, Video Tutorial

How to Use Canva to Create Your Product Mockups

In this episode/training you will learn:  Where and how to use product mock ups  in your business 3 great resources to find on brand mock ups your ICA will love Creative Market * Etsy Haute Chocolate * Two easy ways to add an image to your mockup in Canva Bonus tips to create mockups that look real and profesh | Think Creative Collective

In this episode/training you will learn:

  • Where and how to use product mock ups  in your business
  • 3 great resources to find on brand mock ups your ICA will love
  • Two easy ways to add an image to your mockup in Canva
  • Bonus tips to create mockups that look real and professional

Here are some examples of what you can create:

Video breakdown

00:17  What to use product mockups for
01:05  3 resources for mock ups
01:50  The different types of mock ups
02:12  Looking at your tablet or phone for reference
02:41  Stey by Step instructions to add your images to your mockups
04:05  Using a premade/designed image
07:10  Horizontal images and screenshots

Bonus tips:

  1. Make sure that the mockups you choose compliment and go with your brand.
  2. Prepare your graphics and screenshots ahead of time and import them into Canva.
  3. Try before you buy. Screenshot the mockups that you like first, and trial them in Canva to see how they work with your graphics / screen shots, and then purchase the ones that worked the best and replace it with the high res version in Canva.
  4. Choose mockups without any obstructions over the screen
  5. Remember to a leave a thin black / white border around the edges. Look at your device(s) for reference
  6. On a mac keyboard press Command + Shift + 4 to take a custom size screenshot
  7. Zoom in to manipulate, size and position your images like a pro
  8. Crop smaller section at a time to get your image dimension to fit perfectly.

Still have questions:

Ask your question in the comments section, in the TCC FB Group or get in touch with NicholetteStyles.com

* these are affiliate links to products and small businesses we love, use and support.


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Business, Etsy

Rock Your Etsy Biz: How to Make Sure You Show Up in Search

Guest Post by Christen Strang, LetterHappy Design

Etsy is one of the most powerful and incredible tools on the Internet with which to springboard your product-based biz. I got my start on Etsy over 7 years ago (from my parents’ kitchen counter!), so I know from first-hand experience that with over 1.5 million sellers currently using the site, it can feel totally overwhelming, and dang near impossible to get found by customers.

One of the major advantages of having a shop on Etsy is the built-in traffic of over 25 million active buyers, so it’s absolutely crucial that you show up and rank highly in a search. Here are a few of my tried and true tips for making sure you’re as visible as possible.

Etsy is one of the most powerful and incredible tools on the Internet with which to springboard your product-based biz. I got my start on Etsy over 7 years ago (from my parents’ kitchen counter!), so I know from first-hand experience that with over 1.5 million sellers currently using the site, it can feel totally overwhelming, and dang near impossible to get found by customers. One of the major advantages of having a shop on Etsy is the built-in traffic of over 25 million active buyers, so it’s absolutely crucial that you show up and rank highly in a search. Here are a few of my tried and true tips for making sure you’re as visible as possible. | Think Creative Collective

USE THE ENTIRE CHARACTER LIMIT IN YOUR TITLE + ALL 13 TAGS.

I mean, duh, right? It seems obvious, but I see it happen ALL THE TIME. Just remember, if you’re not filling up your titles and tags, you’re missing opportunities to get found. I get that it’s hard to come up with 13 tags, but if you’re stumped, here are a few tricks to get you started:

  • Head to the almighty Google and look up synonyms and definitions for words you’re currently using to describe your products;

  • Ask a friend or family member what words and phrases they would use to describe your product, or what they would type into a search bar to look for them online. The answers may surprise you, but they’re absolute gold when trying to fill up that all-important title;

  • Consider who it is for or what it could be used as. People LOVE to know what they can do with something. They may like what you offer, but not be able to clearly see themselves using or gifting it, so you need to give them a little nudge, and

  • When using colors, be aware of what others might use in place of the standard ones, like green or blue. If you’re selling something green, maybe it’s actually chartreuse, mint, kelly, or olive. If you’re selling something blue, try aqua, turquoise, navy, or cerulean. (I was that kid with the massive box of crayons. Can you tell?)

BONUS TIP: Are there common misspellings for what you do? For me personally, I find that a great deal of people will misspell station(e)ry as station(a)ry. I’d hate to miss out on the potential buyers who are looking for what I sell, but simply made a common mistake when typing it into the search bar. I won’t use it on every listing, but I will throw it in the title of a few (typically towards the end), just in case.

MAKE YOUR DESCRIPTIONS 100% YOU.

Of course you’ll want to clearly convey all the pertinent information about your listing, including size, use, color, etc. But put yourself in the buyer’s shoes for a minute. Isn’t it a lot more interesting to read those details in a voice that is uniquely the seller’s?

  • Connection is key, and people love to know that they’re buying from a real human with a real personality. So find your own unique voice when writing your product descriptions!

  • You’re awesome, your products are awesome, and your buyers need to know that. Remember that they’re spending their hard-earned money with you and it may take a bit of convincing to make them part with it, and

  • Describe it like you’re telling a friend about it. Brag about it. Tell the story behind it. Sure, it may take a little extra time and effort, but it will connect you with your audience and make a huge difference in the long run by showing that you put care into every aspect of your business.

USE ALL FIVE PHOTO SLOTS.

Did you know that over 50% of Etsy’s traffic now comes from mobile devices? That’s a pretty overwhelming stat, isn’t it? Did you also know that when viewing items on the Etsy App, a buyer will literally have to click “listing details” to read the info that you’ve typed into your description?

The photos are truly the star of your mobile-optimized listing, so you need to convey as much information through your photos as you possibly can.

I get it. Sometimes it’s not so easy to come up with 5 different ways to photograph the same item. Take a ton. Put your best photo as the main one, of course, and use the others to give an idea of size and scale, or how it looks in a specific setting.

  • If it’s a piece of clothing or jewelry, show it lying flat as well as on a model or a dress-form;

  • If it’s a piece of art or a print, show it in a frame, sitting on a mantle, or hanging on a wall;

  • If it’s a small item, show it in your hand or next to something universally sized, like a coin, and

  • If your customers have Instagrammed or sent you a great photo of your item in use, consider showing it off (with permission, of course!) if it fits with your shop’s vibe.


All of these things will not only contribute to a well-rounded, professional, interesting shop overall, they will also increase your visibility in searches! Etsy’s search algorithms look favorably on shops that have all areas filled out to the max. (Bonus Tip: This includes policies, shop announcements, and About sections!) Take some time to take care of your biz, and your biz will take care of you!


About the Author

Christen Strang is the stationery + graphic designer, color enthusiast, and creative force behind letterhappy design. When she’s not running her two Etsy shops, mentoring fellow Etsy sellers, or snuggling her sweet pup, you can find her relaxing on the beaches of her sweet home Alabama or frolicking around Disney World.

Christen Strang, Letterhappy Design

Instagram | Facebook | Website + Blog
letterhappy Etsy shop | happytatts Etsy shop


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Handmade, Etsy

20 Tools the Hand Lettering Pros Use (FREE guide)

Are you a hand letter, writer of beautiful things, custom print maker or expert calligraphist? Have you crafted a beautiful business, but wish there was a little something that made your life easier? You know what we’re talking about - the nights sitting in front of your latest Netflix binge writing and rewriting the same quote over and over again for your next pop-up shop or Holiday rush on Etsy. Wouldn’t it be nice if you knew how to unlock a skill that could help you make a print or design once and use it over and over again without having to recreate it every time? 

Are you a hand letter, writer of beautiful things, custom print maker or expert calligraphist? Have you crafted a beautiful business, but wish there was a little something that made your life easier? You know what we’re talking about - the nights sitting in front of your latest Netflix binge writing and rewriting the same quote over and over again for your next pop-up shop or Holiday rush on Etsy. Wouldn’t it be nice if you knew how to unlock a skill that could help you make a print or design once and use it over and over again without having to recreate it every time?   |  Think Creative Collective

Well, you are in luck. Together with Alex Estes of Prairie Letter Shop we’ve created something special that has the exact techniques to help you do just that. We’re in the business of helping your business. We want to help you work smarter not harder to create a sustainable, soul fulfilling, freaking profitable creative business. In order to do that there are a unique set of tools that you’ll need first. 

We sat down with Alex and grilled her on the exact tools she uses to run her own creative business (you know the one that 3x her income after she left her job as an English teacher). We begged her to spill the beans on the things she uses every single day to create beautiful prints, replicate them and sell them. Since Alex is the kindest human being on Earth she obliged. So just for you, here is your free guide to The 20 Tools the Hand Lettering Pros Use so you can make sure you’ve got the tools to be pro. 


Download your free guide here.

We want you to start where you’re at. There’s no sense in overwhelming you with #AllTheThings that “could” help your business or teach you new things. We just know that when you’re equipped with the things that work you can get to work faster and smarter. 


Find out the tools the pros use. 

Once you’ve got your toolbox full of the latest and greatest (there are even links built right in to that resource so you can get them in your shopping cart right away) then you’re ready to rock and roll. Because you’re investing in the things that have taken other businesses years to figure out that means you’re already ahead of the program. You’re already better equipped than 90% of anyone else in the industry. How cool is that?

After you download The 20 Tools The Hand Lettering Pros Use you’re going to unlock some more free training that we created just for you. We’re taking you on the journey with us so you can learn from our mistakes and see how three creatives got to do what they love (and get paid for it). We all started in different places so we’re sure you’ll see yourself in one of us. Maybe you went to school for something else entirely and realized you had a creative hand. Maybe you picked up a pen while the kids were in bed and fell in love. Or maybe you hand lettered the invitations for that one friend’s wedding and thought, “Hey, I could get paid for this”. Either way you’re in just the right place. 


Don’t forget to grab your free resource The 20 Tools The Hand Lettering Pros Use. 

Did you love that guide? We'd love you forever if you shared it with all your friends. We've even crafted this tweet for you to click and go just like that. 

Just learned the tools handlettering pros use in this #free lesson - thx @thinkcreativekc + #PrairieLetterShop http://bit.ly/BOA-Cheat-Sheet

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