For the first time since Reels rolled out, my organic reach to non-followers is higher on posts than any other content type. And in large part, that’s thanks to carousels. What’s working today looks completely different, and if you’re still treating carousels like it’s 2019, you’re missing out on one of the biggest organic growth opportunities on Instagram right now. This guide is a full strategy for making carousels your most effective tool for follower growth, engagement, and conversions.

Blogging is quietly making a comeback. Not because people suddenly love to read again, but because various AI tools (Google & ChatGPT included) are handpicking blog content to surface for AI Overviews, driving tens of thousands of clicks in the process. And while big businesses have kept their content game strong, most small business owners have been too distracted chasing social media trends, trying to outsmart ever-changing algorithms.

The goal of every website is to find harmony between form and function. Businesses want (and need) a website that is both beautiful and ranks well on Google.

Good site design will immediately form a positive impression for the visitor. It will help guide the users’ eyes and easily tell them where you want for them to look. A site that is well designed will build trust and will encourage conversions.

A site that ranks well on Google will consistently drive targeted traffic to the site. An SEO optimized site will increase brand visibility and will build trust with users.

When creating a new website for your business, you don’t have to choose one over the other, good design or SEO. By focusing on design and content you will create a site that seamlessly integrates form and function.

When you’re finally ready to dive into revamping your website there are a few things you’ll want to keep top of mind. Sometimes the project can feel overwhelming just thinking about all the tiny details can make you wonder if the project is actually going to be worth it (spoiler alert: with the right designers it definitely will be). So we’ve rounded up the top elements of great web design to be mindful of as you explore your options.

Having your website redesigned is no easy decision, and we don’t typically encourage it if there’s no reason for it. You have to consider the process of transferring content, how this could impact your SEO, etc., but some cases are a definite yes. Take our case, for instance– we went years with our old website that had outdated content, wasn’t clear about what we did especially after we switched gears with our offers, and didn’t aesthetically align with the direction we were heading.

Now that we’ve gone through with the redesign, we’ve never been happier. We feel our website does a great job in conveying what we do, our personalities, our mission, and funneling in prospects. If you aren’t sure if a new website design is the next move for you, here are 5 signs that it’s time for a change.

Heck, we’ve even landed a high 5-figure client, because our website confirmed for them that we were the ones they wanted to work with.

There’s no denying that social media came into our lives and completely took over. For both personal and business use, 7 in 10 Americans are on some form of social media platform.

Businesses are turning to social media as their main source of traffic with most solely focusing their marketing efforts on platforms like Facebook, Pinterest, and Instagram. But can you blame them? Just take a look at the numbers.

Facebook has 2.8 billion active users every month.

416 million people are using Pinterest each month.

1 billion people are active on Instagram every month.

That’s a LOT of people and a huge pond to swim in that will only continue to grow, but that just means nailing down your social media marketing game is as important as ever. We know how scary that sounds, which is why we want to give you our top 6 tips to boost your social media marketing game for 2021!

We’re no stranger to Instagram Stories, and we’d venture to guess that you might not be either. Even if you aren’t utilizing Stories in the way that you could, they’ve been around for almost 5 years now, and over 500 million people use them each day. (source) Their popularity is only increasing, regardless of the new takeover by Reels. Stories are, you could say, a classic!

They’re the perfect way to connect with your followers on a more personal level than just a static feed post, or really even an IGTV video. Stories are more real-time, with photos and videos posted having usually been taken right there on the spot. The plus of also being able to see your face and mannerisms and hear your voice gives your audience the opportunity to see the face behind the brand, which can be so essential for small businesses.

They hold a great power for business owners to build relationships and trust with their followers. But sometimes, they almost seem like a strange artform that some have perfected and some haven’t, so that’s why we want to share with you 8 ways to use Stories to boost engagement for your business!