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Grow, Optimize, Project Management Abagail Pumphrey Grow, Optimize, Project Management Abagail Pumphrey

What to Charge for Your B2B Offer (When You Have Zero Clue What’s ‘Fair’)

Not sure how to price your B2B offer? You’re not alone. In this practical guide, we unpack how to price your services with confidence. Learn how to think like a business buyer, structure premium offers, justify your rates, and stop selling based on feelings. Read this blog to learn about pricing strategies for coaches, consultants, and digital product creators. You’ll learn how to turn your expertise into a strategic, scalable B2B solution. Featuring real-world pricing tiers, offer formats, and tools like Teachable to help you get paid faster.

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Optimize, Systems & Automation Guest User Optimize, Systems & Automation Guest User

Step-by-Step Guide to Creating Dubsado Proposals

Dubsado is an all-in-one CRM that allows you to do many many things right within the software. One of those things includes creating a variety of different forms, like proposals, contracts, questionnaires, and lead capture forms. Proposals are one of our favorite forms because when you send them, you have the option to make it an easy 3-step process for your clients where they can choose a package in your proposal, sign the contract, and pay the invoice all in three streamlined steps

Sending them is easy, and creating them can be even easier. Dubsado has a drag-and-drop form builder that makes building your proposal a breeze, which we’ll be diving into later. So, keep reading for our step-by-step guide to creating Dubsado proposals!

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

10 Tips for Networking When You Hate Networking

Networking is one of those words that can either make the social butterfly beam with excitement or the introverted feel more stressed and anxious. It’s not everyone’s favorite thing to do but if you’re a business owner it’s important to put yourself out there.

Making connections can help your business in so many ways. It enables you to meet influential people, gather info that may be beneficial to your business, and/or even just attain some biz support with like minded people.

Businesses are built around relationships. It’s truly who you know in many instances. So here are our 10 tips for networking when you hate networking.

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Optimize, Branding & Design Guest User Optimize, Branding & Design Guest User

How Brand Collateral Can Make Your Business Turn Heads

Your branded marketing collateral is like the sidekick to your business. They aid you in marketing and promoting your brand across different mediums, which means they play a huge part in your overall brand strategy.

Your branded marketing collateral is what makes the first impression on people, so it’s important to make sure that each asset is planned and designed to effectively let the market know about your brand story and what you offer.

OK, so it plays such an important role, but what actually is it? Keep reading as we dive into how brand marketing collateral can make your business turn heads, plus the different types of collateral!

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Optimize, Branding & Design Guest User Optimize, Branding & Design Guest User

How to Create a Powerful Brand Identity (our 5 step guide)

Having a brand that’s authentic means being more in tune with who you are and where your passions lie, as well as the needs of your audience. Spoiler alert: It isn’t just about an amazing logo and a pretty color palette. When you pull together elements of yourself and your personality, the benefits you’ll reap are well worth the extra time and effort it takes to really dive in and build a powerful brand identity.

With all that said, here’s our 5-step guide to creating a powerful brand identity that stays closer to the things you love, the things that represent you and your business, and your personality!

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Optimize, Marketing Guest User Optimize, Marketing Guest User

How to Create a Sales Page That Converts (+ Copy That We've Used to Sell Thousands of Dollars)

When was the last time you were excited about creating a sales page? When was the last time you felt empowered to create something that was going to put your amazing offer out into the world?

If there’s anyone that’s been around the block a few times with sales pages, it’s us. That’s why we want to spill our secrets and give you the rundown on how we create highly converting sales pages and how you can, too.

Sales pages can sound super scary, especially for someone who’s never created one before. There are a lot of things to think about when it comes to not only the copy but the design and how they work together as a whole.

How easily will visitors be able to read it? What information needs to be first? How do you coerce them to the checkout page? Do you have too much? Too little?

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Optimize, Marketing Guest User Optimize, Marketing Guest User

How to Sell On Instagram Without Feeling Like a Slimy Cheeseball

If you’re a product-based business it’s probably no surprise to you that you can make sales from Instagram. You probably do it all the time and it feels natural. However, to those of you that are service based (with a potentially high dollar price range), selling on Instagram seems like a long shot. Who would’ve thought that after less than one year of being very intentional about our Instagram game that we’d see actual, real life, high-dollar clients from it? Well it happened for us, and it can happen for you too. Luckily, it’s not rocket science.

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Optimize, Marketing Guest User Optimize, Marketing Guest User

Busting the Top 10 Social Media Myths

We have taught thousands of creative entrepreneurs from all over the world. We teach what we know, what works for us, and the strategies that are totally doable for you and your small business. We teach not for you to get a flood of thousands of followers, but a flood of followers that are authentic and totally “your people”. We haven’t fallen into the “follower obsession” and we don’t want to make you fall into that negative space either. We only focus on finding truly targeted, amazing, and engaged followers who will become brand advocates, clients, and online friends.

By following the same steps that we use to grow our audience you will curate a tribe of dreamy clients and forever friends. This is why having a social media game plan is worth it. When you put your energy into growing the right tribe, it will pay off in referrals and sales. Period. We see it happen constantly for us so we know the engagement is ready for you right around the corner. 

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

Followers Ain’t Nothin’ But A Number

So you own a business, startup or blog, or all of the above. You continue to push out social media post after social media post. And you keep praying that follower number increases. You obsessively check your phone to see who added you on Instagram and Twitter. You await new subscribers. And celebrate every time you gain a new follower on Bloglovin’. STOP WHAT YOU ARE DOING! That number doesn’t matter. Whether it is 200 or 20,000 it is moot. Your focus needs to shift. 

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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