We're pretty sure that if we could write about all our DIY craft projects or latest house renovations, we would give up writing about business. But we KNOW we would lose valuable visitors.
Every blog is a little different, but there are 6 HUGE mistakes that a ton of people are making and, with our help, you can avoid them completely. Let's walk through them together.
Lack of Consistency
Every successful blogger has a regimented schedule. Whether your posts come out once a week on a Tuesday or whether you are pushing new content out all week long, you HAVE to be consistent. People need to know they can count on you. They need to know when they’ll see you next. Fail to deliver on this and people will forget to check in, or forget about you all together. So come up with a schedule and stick to it.
Need help making a plan - check out this awesome free tool to help get you on track!
Saying all the Wrong Things
Let’s face it, we all would much rather talk about ourselves. Well, maybe not ALL of us. It is so easy to fall into the trap of just talking about your life, what you had for dinner, where you worked out, et cetera. Don’t get me wrong, lifestyle blogs can be HUGE, but it is all about listening to your audience. What do they want from you? What do they gain by checking in on your blog? What sort of insight do you have for them? To give your visitors a reason to come and to stay they have to find some inherent value in what you have to say!
Not sure who your audience is? Try this awesome exercise to find your ideal muse!
Pretending Nothing Happened
I bet you all know someone who loves to write, and perhaps has been writing for years, but they never talk about it. You were shocked to find out they had this amazing blog and it was just lurking in dark corners of the internet. Chances are they just pretended that nothing ever happened. They wrote the post, pressed publish and then forgot about it until they next time they logged in. All successful bloggers have a marketing game plan. Many of them heavily rely on other audiences - such as Facebook Likes or Instagram Followers - to translate into readers. You HAVE to tell people that you wrote something or they won’t know to check it out.
Check out these 15 Essential Free Tools to Up Your Social Media Marketing.
You want to know why Google works? It is because people are predictable. People tend to use similar words over and over again to describe certain subjects. The more keywords built into a post, the higher it ranks in searches. If you are writing in cryptic metaphors, chances are that search engines aren’t recognizing your amazing content. Posts under 500 words? The short paragraphs aren’t seen as valuable as longer posts with more content.
Try using this layout to not only create longer posts, but posts that keep visitors active on your site.
Missing the Picture
Every blog you ever write needs one feature image minimum… period. Images and headlines are the two quickest ways in which people decide whether or not to read your content. And if you think people don’t judge a book by its cover, think again! We can’t stress how essential images and headlines are for your continued success.
And just to nail it home even further, make sure you see the #1 thing you must do to every image on your blog!
People are Clueless
As smart as everyone would like to think they are, people don’t know what you don’t tell them. If you secretly would love them to follow you on Instagram after they finish reading your post, you’ll need to ask them or they will never know. Have something you want them to sign up for? Have a clear call to action (CTA) and tell them why they should - they will be that much more likely to say yes.
Not sure what say, we have 101 Irresistible Headlines just waiting for you in our totally free resource library.
Feel like you could use more help? Get instant access to a TOTALLY free resource library full of crazy awesome content to not only help you build a blog people love, but create a profitable business. You will get an exclusive VIP backstage pass to:
- Backstage Pass to a FREE library of worksheets, checklists and online workshops for small business owners, creatives & bloggers
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- A FREE Brand Assessment
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