

business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
May 2017: Income Report $17,414
All good things take time. And time we took. May was not only profitable, but it was a time for us to prepare for our largest launch to date in June. We spent weeks behind the scenes working with our current students, preparing bonuses and other awesome new materials and even working on some alternative ways to bring in more cash. See how May shaped up today.
When to Use Your Smallness to Your Advantage and When to Act like a Big Business
Ever feel like you need to hide that your business is small?
Early on in my handbag business when I had no one working for me, I would use phrases like, "Thank you for calling us. A customer service representative will contact you within one business day."
I used my first and middle names as my business name to give the company a big "designer" image. And I'd do everything I could to hide that I was 18 years old for fear that I wouldn't be taken seriously.
A couple of years in, I had a big realization.
The Tightrope of Comparison and Confidence on Your Creativity
I totally believe in the power of a positive mental attitude, but I know that listening to a random recording is not going to cure the self-doubt and insecurity that can plague my own creative nature, or anyone else’s.
There is one thing that I’ve found to make a massive difference in how much I can do, and the quality of my work, though. It’s called confidence.
April 2017: Income Report $18,042
We’ve never been more laser focused! April was the month of launching and learning and boy, did we do just that. Inside this income report you will see where we got a 3047% ROI, how we were able to have our biggest launch to date in 7 days, and some insight into transitioning a baby to the nanny life.
How to Overcome Doubt When Building a Business
Falling in love with a dream is like falling in love with a person. In the beginning, it’s as if you have the heart eyes emoji stamped to your face at all times. You even sort of stalk your dream like you do the new person you’re dating, but instead of Facebook, your tool of choice is Google. You find out everything there is to know about this dream and your excitement level is through the roof. However, there comes a time when you start to experience cycles of doubt. You begin to wonder if this thing is really going to work out and if Aunt Martha was right about this business idea being a flop. It's totally ok to feel this way, but it's important that you don't let this doubt stand in the way of pursuing your dream business.
How to Sell Your Blog or Creative Business
The idea of selling your creative business may seem completely crazy. Maybe you left a corporate job to start your business or maybe it’s been a dream that’s years in the making. You have passion for your business, and your soul is in every detail.
This is exactly how I felt about my first business. I started and ran a wedding blog for five years, and boy, did I love that thing. The first two years all I thought about was blog posts, SEO, photo shoots and advertisers. I can’t remember what I ate for breakfast this morning, but I will never forget the day I realized that I was making as much on my blog as I was at my 9–5 job. I poured my heart and soul into every single post, and it always rewarded me for my efforts.
As life moved on and I got busier, the passion for my business waned. I still loved my blog but it was not as easy to put the time in, and as it grew it needed more and more from me. I never considered selling until someone suggested it, and I was a little shocked. Even though I had two employees and was making a solid full time salary, I couldn’t imagine who would want to buy my small little passion project. The business was so much a part of me, it also totally freaked me out to think what I would do if I sold it.
3 Ways Healthy Living can Help You Crush It in Your Business
There are obvious benefits to leading a healthy lifestyle — you’ll be healthy, look toned & strong, and maybe even hit your happy weight. But those are future you problems. All present you really cares about right now is building a sustainable business.
You could use those benefits, but not as much as you could use the benefits of making a full time living as a boss babe.
How to Dress like a Boss & Create Your Own Distinct Look with Your Wardrobe
Okay, boss lady. You’ve got a killer website, an awesome team, amazing clients, and a brand that is flourishing beautifully. Things are popping right now for your business. Take a look at your schedule for next week. I’m sure your endless list of to-dos looks a little something like this:
- Monday: Meetings, meetings and more meetings.
- Tuesday: Skype call with your business bestie.
- Wednesday: You’ve got an awesome webinar packed with helpful information.
- Thursday: A speaking engagement. Oh, and you have to pack for that conference next week.
- Friday: Happy hour with your boo.
But, wait..hello??? What are you going to wear, girl?!
As entrepreneurs, our schedules and lives can get a little hectic. Okay, a lot hectic. Nonetheless, that’s no excuse not to look your best. Crafting a cohesive, consistent, and curated wardrobe that aligns with the aesthetic of your brand will not only do wonders for your business, but it will greatly impact your self-confidence, which will in turn make you more successful.
Do I have your attention yet? No? Okay, well what if I told you that you could make more money from your business by cultivating and elevating your style and your wardrobe?
Want to Quit Your Day Job and Work from Home Full-Time?
One of the most exciting milestones for any solopreneur is getting to the point where they’re ready to quit your 9 to 5 job… and work as a full-time home-based business owner. The mistake that many solopreneurs make? Quitting their 9 to 5 jobs without a strategic plan in place for doing it in the most effective way possible.
Here’s the thing: if you give your two weeks’ notice and start working from home full-time without a strategic plan in place, you’re going to run into problems.
5 Apps We Use to Keep our Team Happy and Productive
We’ve been outsourcing for a while now and have always had some sort of team regardless of the size. Over the years, we’ve had various highs and lows with our team, and team members have come and gone. However, now we’re at a place with our current team where we feel really good about the energy and cadence we’ve built in the workplace, no matter the fact that we’re virtual.
Our team members are happy to come to work, they know that this is a safe space, that we value life first in our business, and that they’ll be recognized for their achievements. We’re able to keep them happy and productive using 5 apps and tools, which we’re going to share in this blog post!
How to Stay Motivated by Making Your Goals Visible
The month of December (a.k.a. the month of goal-setting) is one of our favorite times of the year. Nothing fuels us more than to sit down with each other and discuss our aspirations for what we aim to achieve in the new year. For some reason we’re especially fueled this month, probably because we can’t wait to leave behind the chaos that is 2020 (or soon to be was).
However, a struggle for many of our fellow creatives is actually staying motivated all year long. We know the feeling– you’re pumped to crush your goals while you’re planning them, and you still have the ball rolling through Q1, but then.. it slows down.
And it keeps getting slower.. and slower.. and slower until you reflect on your year, realize how shitty it’s been, aim to change that in the next year, get all pumped up again, and the cycle repeats.
So, how do you break the cycle?
Why Reflecting on Your Goals is Vital to Your Business Growth
With the new year right around the corner, you may already be thinking about all of the things you want to accomplish in 2021. Will this be the year you launch that new product or service? Will this be the year you bring in enough revenue that you can hire a web designer? Will this be the year you reach 6-figures?
It’s so fun and refreshing to list out all of the goals we want to accomplish in the new year. The thing is, cooking up new goals and ideas is easy, but unless you’re reflecting on your past goals, you’ll have a harder time bringing them to fruition, if at all.
We think one of the biggest mistakes you can make in your business is not dedicating recurring time to reflect on what you’ve accomplished (or not) in the past. It’s imperative to look back on previous years before jumping the gun and setting new goals, and here’s why.
25 Tips to Take Your Business Seriously
When you begin to treat your business like a business, things start to shift. It’s really simple. If you’re still treating your business like a “hobby” or “side hustle” it will only ever be one of those things. Even if your business isn’t exactly where you want or need it to be today you can still treat it like it’s on its way to getting there. Just because your business hasn’t reached the figure you want it to (yet!) doesn’t mean you can’t treat it like it’s the next best thing since the dollar section at Target! Here are the ways we treat our jobs like the big biz they are.
The Secret to Success is Smaller Than You Think
Success itself is arbitrary. It doesn’t mean you make a certain amount of money or have reached a level of fame. It is self defined. Success to me may not mean what success is to you at all. The thing about success, however, is that regardless of what you are seeking, there are always people seeking answers. “How do I get there?” There being the magical location where it all seems to fall into place.
People tend to ask those they view as successful, “How did you do it?” They assume that if they take the same steps, or follow the same path, they too will get there. Well, I am about to tell you that there is no answer, and there is no magic pill or pre-charted course. Success is made up of all the minute decisions that begin to add up. The small choices that make a radical change.
July 2017: Income Report $18,496
Ready, set, wait! Yep, July as much as it was prepping our signature course content and launching an affiliate program, it was really about working really hard to wait for results later. Not that over $18k is anything to cough at, it was just residual income off our previous launch and evergreen course sales. The BIG surprise doesn’t come until September, in the meantime check out all the details that made July the success that it was.


Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!









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