July 2017: Income Report $18,496
Ready, set, wait! Yep, July as much as it was prepping our signature course content and launching an affiliate program, it was really about working really hard to wait for results later. Not that over $18k is anything to cough at, it was just residual income off our previous launch and evergreen course sales. The BIG surprise doesn’t come until September, in the meantime check out all the details that made July the success that it was.
Why do we do income reports?
In an effort to be as transparent as possible in our own business, we have chosen to make 2017 the year in which we showcase the good, the bad and the ugly. That means we talk about money on months when we bring home the bacon and on months when we’d rather not discuss finances. We hope you learn a LOT from these reports. We want you to be able to replicate and tweak our strategies to use in your own business. Get inspired, learn from our mistakes and grow your own online business.
Please note: Links marked below with an asterisk (*) are affiliate links. By clicking and purchasing we may earn a commission on this sale. This comes at no cost to you and is only for products and companies we truly believe in!
July Income
Affiliate Income: $1,199
Podcast Sponsor: $174
Course Sales: $17,123
TOTAL INCOME: $18,496
July Expenses
Stripe/Paypal Fees: $527
Camera Equipment: $290
GoDaddy: $88
Libsyn: $30
Proof: $79 (Canceled)
SmarterQueue*: $46
MotionMail: $10
ConvertKit*: $149
Wavve: $7
Linktree: $6
ManyChat: $10
Fomo: $49
Independent Contractors: $2,108
Facebook Ads: $5,079
Office Supplies: $43
TOTAL EXPENSES: $8,521
NET PROFIT: $9,975
Payroll to Abagail & Emylee: $6,548
IRA Contributions: $1,035
Taking a Breather
Having just wrapped up our first nearly 6-figure launch, we knew we needed to start the month with a break. Perhaps not the most conventional, we turned the 4th of July (a US holiday) into a week long vacation kicking off July. It was definitely a blur of sleeping in, scrolling social and, of course, plenty of fireworks.
Dripping Our Signature Program
With Strategy Academy behind us, you’d think this was the perfect time to just chill, soaking in all the goodness that had walked in our door the month before. Well…
Instead of prepping every last bit of content prior to our launch we decided there was no way we could complete a multitude of free programs and everything else necessary for this 8-week course. Instead we dripped out the content one module a week and focused on creating two weeks of content at a time, with the hopes of wrapping up the majority of the course creation in July.
For the most part this was easy peasy. I think we complained more about the showers and makeup than the actually putting the course together. Who wears pants anyways?
Waiting on a ROI
The final week or so of July and rolling into August we started promoting an affiliate partnership we had with Courtney Foster-Donahue. As per most affiliate programs, this would not pay out until after the 30-day money back guarantee had expired, ensuring she took into account any returns that happened.
So in essence we hustled super hard in July to get paid out sometime in September. Was it a little weird shelling out thousands of dollars on a Facebook ad we wouldn’t see a return on for months? Perhaps. But it was definitely worth it when we sold well over $100k and knew on the other side of that was a 50% commission on every sale.
Now….let’s take a Vacation!
In our August Income report we’re going to cover the details behind how we prepped for an entire promotion to go out while Emylee was in Mexico. We’ve got some strategies on getting ahead, systems we put in place, autopilot features and more.
