business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
Pulling Back the Curtain: How We Launched Our Top 30-Ranking Podcast
It’s been over three years (really, close to four) since we launched The Strategy Hour Podcast. Since then, we’ve made the ranks of Apple’s Top 30 Business Management Podcasts, have been featured in multiple blog posts about business-related podcasts, have had X total downloads on Apple Podcasts alone, and we’re coming up hot on the heels our 500th episode (that’s a lot of freakin’ recording time!).
And while we’re so grateful that our podcast took off the way it did and has influenced thousands of lives and launching it was a blast, in no way has it always been easy. So, today, we’re going to be pulling back the curtain on how we launched our podcast, the challenges we faced, all of the hustle we put in to launch, how we plan and upload new episodes, the whole 9.
If the idea of launching a podcast has been tossing and turning in your brain, our totally candid and honest experience will hopefully help you determine whether this is the right next move in your business journey!
What the Heck is the Instagram Algorithm and How Does It Work in 2020?
The Instagram algorithm, A.K.A. this seemingly mythical being that’s confusing the heck out of tons of people. You may see it talked about a lot either by Instagram gurus or in Facebook groups, but one piece of information that seems to get left out is what it is and how it even works.
We’re all aware that a few years ago, Instagram stopped showing posts in users’ home feed by chronological order, so now it almost feels more like a popularity contest. (We miss those simpler times!)
Everyone is scrambling around searching for information on how to beat this beast, so we pulled together a list of our top tips for making Instagram’s algorithm your very best friend.
Why are My Canva Images so Blurry and What Can I do About It?
There’s no worse feeling than pouring your heart and soul into a graphic you’ve made in Canva that you’re so proud of, only to see that it ends up blurry and overall just crappy quality when you upload it to your website or social media channels.
You try again to no avail. Still blurry. Still suck-y.
So, why are your Canva images blurry, and what can you do to fix it?
We’re here to walk you through how to make sure your creations look clean and crisp every time (and don’t worry, we tried to limit the language to normal-person speak).
How to Tell The Future of Your Business: Find Conversion Rates, Lifetime Value, Profit Margins and More
Conversion rates. Analytics. Measuring growth. Lifetime value. There are so many business buzzwords that get thrown around that can feel really intimidating to the average creative business owner.
However, knowing this information is super crucial to your profits, your growth and the decisions you make every single day in your business.
Keeping track of your business’ numbers allows you to make strategic decisions instead of just saying, “Well, I feel like this is going well, so I’m going to keep doing it” or “I feel like this new thing could really help, so I’m going to try it.”
Honestly? We’d rather make business decisions rooted in facts and data instead of basing everything soley of feelings. We love us a good “gut instinct” and we like to back it up with cold hard facts.
Knowing how much weight a product or service is pulling for you or if it’s time to let it go, the rate of growth across all of your channels, and your overall progress is so important in order to plan and set goals realistically in your business, both short and long term.
So how do you find this information (or sexy math as we like to call it)? Where do you begin?
It all starts with your analytics.
The Foolproof Way to Start Implementing Strategies in Your Business
What do we actually do with information overload? When it comes to making plans for your small business you’ve got ideas and game plans out the wahzoo.
You see a shiny new course from this A-list business strategist and you just have to buy it, or maybe your favorite influencer has just released another free resource, so you rush to download it. Perhaps you’ve spent hours scrolling through Pinterest and saving tons of Pins that look interesting. Or you’ve just finished watching yet another webinar about a new thing you think could help, and you’ve filled a page or two with notes.
Can we get real with you for a second?
All of those countless courses, freebies, saved Pins, and webinar notes don’t mean a darn thing if you aren’t going to actually start doing something with them.
Sure, “knowledge is power”, but we’d like to think you don’t have much power if that knowledge isn’t being applied or even retained because you forget about it the next day when a new shiny squirrel catches your attention.
So, what do you do with a strategy once you’ve learned it besides just letting it sit in your virtual cupboard to collect dust?
These actionable steps will help you to figure out your own actionable steps when wanting to implement a new strategy. And if you have no idea what you even want to implement, stick around for a surprise at the end!
Start Landing Partnership Opportunities with The Perfect Media Kit
We’ve seen firsthand how crucial working with brands and partners can be for our business. Heck, relationships we formed led to actual dollar bills and made up nearly 20% of our total revenue in 2019! And chances are there’s a brand or 12 that you’ve had your eye on to work with for a while. But you freeze and get stuck because...how the heck do you communicate why you’re so amazing?
7 Steps to Opening Your Creative Business
The Right Way to Grow Your Email List with an Opt-In
We see you, babe.
You’re advertising the shit out of your products or services, talking them up on every social media platform that you can be found on, going live on Facebook and Instagram, spreading your business through word of mouth, and every other thing you can think of.
Still, you just aren’t getting the results you’d like to be, and you’re tired of repeatedly seeing the straight line creeping across your sales chart or– God forbid– a slow decline.
The last thing you need to do is give up. You may think you’re showing up everywhere you possibly can be. You may think you’re directly targeting your audience.
How to Magnetically Attract Clients You Love (without the Use of Social Media)
Many small businesses are basically “doomed” from the start.
Although done unknowingly, many entrepreneurs design their business in a way that keeps them stuck in the Merry-Go-Round trap.
They’ve designed their business in a circle. Doing the same things over and over again. Answering the same questions. Dealing with the same problems. And they aren’t growing.
I bet you know the feeling: you’re working and working and working, but you just aren’t seeing any progress. And where the heck are all those clients you desperately want to be working with?
How Service Providers Can Identify Their Result and Deliver a Profitable Offer
Looking back there is something magical about the beginning stages of business. It’s like we all had this young naive way of thinking at the beginning. You’re learning all the things, you’re hustling, you’re saying yes a lot (probably more than you should have) but you’re doing it. You’re building something that is yours.
And then you get to a point where you’re hitting 10K months consistently. You did the thing! You’ve become an established business owner BUT you’re still holding onto that “beginner” energy. Yeah, you might be making more money but you’re still feeling stressed, overwhelmed, and stretched thin.
Complete Guide to Dubsado’s New Form Builder 2022
As two self-dubbed Dubsado connoisseurs, we were over the moon when we first learned about the updates to Dubsado’s form builder. While it wasn’t terrible to use before, this upgrade that just rolled out for all accounts in July has increased our love for the platform times a thousand. Even though all of the blocks and options are basically the same, the form builder now has a whole new look that the majority of users will find more intuitive and easy to use.
We were part of the lucky group who were able to use the beta version of the new form builder for months, so we’ve already gotten used to the upgrade and have been sticking to it exclusively. Because of that, we knew we had to put out this unofficial guide to Dubsado’s new form builder!
How to Develop an Experimental Mindset and Curiosity Culture in Your Small Business
We have seen too many business owners allow themselves to get stuck in a planning and research phase (because planning is fun!) that the big dreamy goals they have for their business never really come to fruition. The #1 thing that’s helped our business reach 7-figures, employ us and our amazing team, allow us to take time away and live Life-First, grow (when we want to) and sustain is the fact that we’ve created an Experimental mindset for ourselves and a culture of curiosity for our team.
In today’s blog we go over how to develop an experimental mindset not just for you and your business but how to also implement it within your growing business.
How to Fire a Client (Without Ruining Your Reputation)
As dreamy as it would be to only ever work with clients we love, we know that isn’t always the case. There are even the few that put on a good front and seem like they’ll be a really great fit, but something goes astray during the relationship. It could be an issue as simple as miscommunication, lost expectations, scope creep, etc.
No matter the root issue, it’s hard! It may even be so hard that you’ve come to a point where you’re ready to fire a client and finally part ways for good. Before you let anxiety get the best of you, keep reading as we dive into how to determine if you actually need to say goodbye, some other ways to get back on track, and– if it comes down to it– how to fire a client without ruining your reputation.
How to Set up Business Systems That Work for You
Not many people would say systems get them excited but at Boss Project we feel passionately that systems are THE THING that gets us excited. (yeah, you heard us right!) Systems are what give you more time and freedom, they give you the opportunity to step away, they run your business smoothly, and they provide your clients with an excellent experience.
We’ve heard many business owners say that systems and automations are overwhelming to tackle because it’s one more thing to think about. If that’s the case for you then you really NEED systems. With some up front work, you’ll actually have less things to think about and more time to do other things.
The Art of the Customer Experience
When talking about the customer experience, there’s one word in particular that should come to mind: feelings. After all, that’s what it revolves around– how you make your customers or clients feel before, during, and after working with you.
But because the experience is based around feelings, that raises a ton of questions. How can you track feelings as a measurable KPI? What parts of your process should you focus on to invoke those positive feelings? Why the heck is all of this so important to begin with?
Keep reading for the answers to all of your questions as it relates to the art of the customer or client experience!
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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