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100 Profitable Digital Product Ideas

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

Why You Should Create Long Form Content in 2021

You’ve likely heard some mixed things about creating long-form content as a marketing strategy for your business. Some say it’s worth the time, others disagree.

Some people say it’s worth it for SEO purposes-- stuffing a bunch of keywords into some fluff so you can rank higher on Google, and others believe it’s a great tactic of actually engaging with and building a reputation and relationship with your audience.

Of course, we believe the latter… Maybe even a little of both? While it’s a must to make sure your SEO is optimized to help your website traffic and search engine rankings, it’s equally or more important that the content is actually providing value and that your audience will take something away from it.

So, why should you create long-form content in 2021? And what does that word “long-form” really mean?

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

The Anatomy of a Perfect Blog Post

We know that you're probably hearing every single day how important it is to have a blog. The numbers don't lie, the interaction with your audience is incredible, and the value of what you can give can be a game changer. Blog posts are a way to create evergreen content: posts that are always relevant and that your audience can find useful no matter what.

We also know that sometimes you put off something simply because you don't know the best way to go about getting it done. We want to make sure that you're using each and every post to its full advantage– it takes way too much time to prep those posts for them to not be working for you!

Today, we're breaking down a blog post piece by piece. We'll tell you exactly how your post should be laid out, what to include in it, and how to wrap it all up!

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Learn, Marketing Guest User Learn, Marketing Guest User

What is an Evergreen Launch + Is It Right for You?

There are numerous ways in the book for how you can structure the launch of your offer, and chances are we’ve tried them all. Part of being a business owner is putting yourself out there and trying new things. Half the time, we’re just throwing spaghetti at the wall and seeing if it sticks.

One particular method of launching has been gaining more traction over the years, especially now as more and more people are coming into the online business space (at least one good thing we got out of the pandemic), and that’s the evergreen method of launching.

In this blog post, we’ll be breaking down what an evergreen launch is, different styles of launching evergreen, and how to decide if it’s right for you!

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Learn, Client Experience Guest User Learn, Client Experience Guest User

Our Ultimate Guide to Finding and Pitching Potential Clients

One of the most overwhelming parts of starting a service-based business is how to actually find clients. You’ve done all of the beginning steps— you’ve decided what to offer, packaged and priced it, created your social channels, set up your financial shiz, and all of that fun jazz. But now, where the heck do you find clients and how do you pitch them?

Before we offered digital products, we were service providers, so we’ve had our fair share of finding and pitching clients. Today, we want to unveil our best tips to you in this ultimate guide!

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Learn, Marketing Guest User Learn, Marketing Guest User

Top 3 Ways We Nurture Our Audience and Get High Conversions

It’s one thing to launch a product or service (Go you by the way!), but it’s a whole other beast to actually maintain that offer after it’s all said and done. You want to make sure no one forgets about your offer and that you’re still tending to the leads that are cold, warm, hot, and everything in between. Otherwise, how would you convert anyone?

A big piece of getting conversions is keeping your audience engaged and providing value, AKA nurturing them. You’re nurturing your audience about 80% of the time, or at least you should be, which means it’s important to find ways and avenues to talk to them that work best. Here at Boss Project, we have three top ways that we nurture our people to increase our conversions, and that’s what we want to share with you today!

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Learn, Branding & Design Guest User Learn, Branding & Design Guest User

The Frugal Business Owner’s Guide to Graphic Design

If you’re anything like us, you like to make sure your money is going to something with a positive ROI before you invest in it. And we mean doing lots of research to be at least 99% positive that it’s worth the time and cash. Especially when you’re a new business, you don’t have the extra money to just throw spaghetti at the wall, so it’s really important that it’s going to stick. The same applies to all things graphic design.

Graphic design is a huge part of every business. It’s your social media content, your marketing assets, your website, your brand collateral, it’s pretty much everything visible about your business. And even though it’s super important, that doesn’t directly correlate with needing to spend big dollar bills on it.

In this blog post, we want to show you how you can make all things graphic design happen without breaking the bank. Welcome to the frugal business owner’s guide to graphic design!

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Dubsado, Learn, Systems & Automation Guest User Dubsado, Learn, Systems & Automation Guest User

The Beginner’s Guide to Dubsado

Dubsado boasts proudly that they’re an all-in-one CRM (as they should), but we understand that it’s common to get a bit scared at that thought. What will you do with all of the features? Is it too robust for your needs? It can be a bit overwhelming for a first-time user or someone who’s browsing different CRMs to invest in for their business.

When you understand all the different features and their functions, though, you can see how nicely they flow together. Every feature complements the next, and it really helps eliminate the confusion when you understand how they work. With that said, this is the beginner’s guide to Dubsado!

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Learn, Optimize, Branding & Design Guest User Learn, Optimize, Branding & Design Guest User

15 Ways You Could be Using Canva Right Now

Whenever we need to create quick graphics, Canva is always our go-to. The user-friendly interface and intuitive builder makes it ridiculously easy to create graphics for practically anything we need. It’s the perfect graphic design tool for business owners looking to create marketing assets themselves because anyone can use it, no matter if you have little to no graphic design experience or you’re an award-winning designer. (Our in-house designer for Boss Project, for example, still uses Canva for many of our graphics.)

But what would you actually use Canva for? Anything, really! In fact, we can think of at least 15 ways you could be using Canva right now, which we’ll cover in this blog post.

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Learn, Branding & Design Guest User Learn, Branding & Design Guest User

Canva vs. Picmonkey, Which is the best photo editor and why

Canva and Picmonkey are two of the largest editors for those looking for a quick and simple way to create designs. If you’re a beginner in graphic design or photo editing, you’ll probably find these two tools to be lifesavers. There’s always the question, though, of which one is the best and why?

In this blog post, we’re going to give a side-by-side comparison of Canva and Picmonkey, so you can decide which would be best for your needs and business!

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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