The Frugal Business Owner’s Guide to Graphic Design
If you’re anything like us, you like to make sure your money is going to something with a positive ROI before you invest in it. And we mean doing lots of research to be at least 99% positive that it’s worth the time and cash. Especially when you’re a new business, you don’t have the extra money to just throw spaghetti at the wall, so it’s really important that it’s going to stick. The same applies to all things graphic design.
Graphic design is a huge part of every business. It’s your social media content, your marketing assets, your website, your brand collateral, it’s pretty much everything visible about your business. And even though it’s super important, that doesn’t directly correlate with needing to spend big dollar bills on it.
In this blog post, we want to show you how you can make all things graphic design happen without breaking the bank. Welcome to the frugal business owner’s guide to graphic design!
(Psst.. If you haven’t checked out the frugal business owner’s guide to running a service-based business, you can do that here.)
Canva
Almost everyone and their mom has heard of Canva, and for good reason. It’s a titan in the graphic design space because it has the perfect blend of advanced and beginner capabilities without making you break out in a sweat as you would be if you opened up any of the Adobe applications. (Even with previous graphic design experience, it still makes us nervous.)
But the best part about it is the price. With the free account, you get access to the main features you need to create some banging graphics. While you could definitely get by with that, we couldn’t live without our Canva Pro account. There are some features available with Pro that are necessary for us, like:
Saving PNGs with transparent backgrounds
Uploading our own brand logos, fonts, and colors in a Brand Kit
Magically resizing designs without having to copy the file
100GB of cloud storage
Sharing files as templates
Removing backgrounds from photos
The Pro account is only $12.99/month or $119.99/year. However, by using our link, you can get your first month for free or save 25% on your first year.
The Creative Template Shop
If you weren’t aware, we own an online template shop called The Creative Template Shop where we drop four new designs per month. Most of our templates are for Canva, but we also have some that integrate with Dubsado and Leadpages. We do all the heavy lifting for you by creating the designs for all of your marketing assets. From social media to email, to client guides, to worksheets, to freebies and beyond, all you have to do is customize the templates to match your branding, and they’re ready to use!
Although we do offer the option to purchase templates one-off as you need them, the best bang for your buck is in our membership. For only $47/month, you can get instant access to all $10k+ worth of templates! Plus, we send out strategy-based bonuses just to our members each month to make sure you have the tactical advice behind the designs. Ready to join?
