Your branded marketing collateral is like the sidekick to your business. They aid you in marketing and promoting your brand across different mediums, which means they play a huge part in your overall brand strategy.

Your branded marketing collateral is what makes the first impression on people, so it’s important to make sure that each asset is planned and designed to effectively let the market know about your brand story and what you offer.

OK, so it plays such an important role, but what actually is it? Keep reading as we dive into how brand marketing collateral can make your business turn heads, plus the different types of collateral!

Having a brand that’s authentic means being more in tune with who you are and where your passions lie, as well as the needs of your audience. Spoiler alert: It isn’t just about an amazing logo and a pretty color palette. When you pull together elements of yourself and your personality, the benefits you’ll reap are well worth the extra time and effort it takes to really dive in and build a powerful brand identity.

With all that said, here’s our 5-step guide to creating a powerful brand identity that stays closer to the things you love, the things that represent you and your business, and your personality!

Email can be such a game-changer for businesses that want to connect with their audience in a more personal way. When you compare your people scrolling upon a social media post versus getting valuable content delivered directly to their inbox, email is the way to go if you want to build authentic relationships.

Plus, email gives you an opportunity to share exclusive content with your list, making it even more valuable to your audience. Anyone can see your social media accounts and not follow you, but your subscribers have already signed up for the long haul and are ready to devour new content as it comes.

But email marketing is more than just creating a list and hoping people subscribe to it. It takes work to make sure people know about it, and even more work to make sure that they actually want to subscribe, which is where your opt-in comes in.

Since you’re reading this post, we’ll assume you already have an opt-in created (but if not, this is the post for you) and are looking for ways to market it. If so, you’ve come to the right place! Today, we’re going to share 5 successful strategies to market your opt-in, your freebie, your lead magnet - whatever you want to call it!

So you have a freebie created, your opt-in form set up, and your freebie delivery email ready to go so that you can deliver the goods when someone joins your list. But before you start telling people about it… Do you have a welcome sequence?

When someone joins your list, they’re the warmest within the first few days. That’s your window to let them get to know you more and show them what you can offer before they forget who you are or why they even subscribed in the first place. After all, first impressions matter, and this is your way to make a great virtual first impression on your audience!

We’re huge fans of welcome sequences because it means that when the time comes to sell to someone, they won’t be in the dark about who you are– they’ll already know, like, and trust you (or at least that’s the goal). So, what actually goes into a welcome sequence? Read along as we walk you through how to write a welcome sequence that converts subscribers to buyers!

Email is one of our most favorite things to talk about! In the 5 years we’ve been in business, we’ve seen 100k+ new subscribers come through our doors. It’s been an amazing outlet for us to provide exclusive value to our audience outside of your everyday Instagram post. With email, there’s a more personal connection you gain by being allowed space in someone’s inbox.

Since we’ve had our fair share of methods that worked (and didn’t) to grow our email list, we wanted to share with you our top 5 favorite ways to get people to sign up for your email list and increase conversions!

If there’s a way to save time and be more productive in our businesses, we’re all over it. One of our favorite ways to do this is to plan all of our social content. Otherwise, it can be way too overwhelming!

Before we started batching our content, we quickly realized that posting a day at a time was not the way to go. Our thoughts would become scattered from all of the ideas we had, yet no actual system of turning those ideas into content. One we did create a system for batching though, it saved our time, sanity, engagement (no more gaps in posting!).

So, today, we’re going to walk you through our step-by-step system for planning a month’s worth of social content at once, so you can get back to being the productive queen (or king) you are.

There’s no denying that social media came into our lives and completely took over. For both personal and business use, 7 in 10 Americans are on some form of social media platform.

Businesses are turning to social media as their main source of traffic with most solely focusing their marketing efforts on platforms like Facebook, Pinterest, and Instagram. But can you blame them? Just take a look at the numbers.

Facebook has 2.8 billion active users every month.

416 million people are using Pinterest each month.

1 billion people are active on Instagram every month.

That’s a LOT of people and a huge pond to swim in that will only continue to grow, but that just means nailing down your social media marketing game is as important as ever. We know how scary that sounds, which is why we want to give you our top 6 tips to boost your social media marketing game for 2021!

We’re no stranger to Instagram Stories, and we’d venture to guess that you might not be either. Even if you aren’t utilizing Stories in the way that you could, they’ve been around for almost 5 years now, and over 500 million people use them each day. (source) Their popularity is only increasing, regardless of the new takeover by Reels. Stories are, you could say, a classic!

They’re the perfect way to connect with your followers on a more personal level than just a static feed post, or really even an IGTV video. Stories are more real-time, with photos and videos posted having usually been taken right there on the spot. The plus of also being able to see your face and mannerisms and hear your voice gives your audience the opportunity to see the face behind the brand, which can be so essential for small businesses.

They hold a great power for business owners to build relationships and trust with their followers. But sometimes, they almost seem like a strange artform that some have perfected and some haven’t, so that’s why we want to share with you 8 ways to use Stories to boost engagement for your business!

Starting a product based business is stressful enough. You have to brainstorm ideas for a product to sell, figure out how to bring it to life, develop a marketing strategy, and basically leave the space left on your calendar wire thin.

More often than not, packaging is the last thing you’ll think about because, let’s face it, it’s simply just a way to deliver the product to the hands of your customers, right? Wrong.

In the world of online transactions, the packaging your product comes in may very well be the only physical interaction your customers have with your business, so it’s important to make it a great one.

The time may come as your business grows to invest in some branded packaging. We’re not talking about when you have your own warehouses across the country and are rolling out hundreds of orders per day. In this day and age, branded and unique packaging can be more affordable than you might think.

Keep reading as we dive into the effects of product packaging in today’s world and how to use it to communicate your brand messaging and impress your customers!