There are nearly 300 million daily users on Pinterest. That’s 300 million potential customers and clients out there just waiting to scroll upon your content. In fact, 97% of searches on Pinterest are unbranded, which leaves a huge opportunity for your content to show up. But how do you make them stop scrolling to check it out?

Since Pinterest is a visual search engine, you can bet that there are millions of beautifully stunning images already, but images are static, so a great way to catch someone’s eye is by creating a video Pin.

They’ve been around for a while, but their popularity has been rising exponentially in the past couple of years with the amount in 2019 increasing six times what it was in 2018. Even though video Pins are gaining traction, they’re still less used than images, which means there’s a huge opportunity just waiting for you to increase your visibility on the platform.

Another great thing about video Pins is that they automatically start playing when they’re halfway on a user’s screen. In a sea of static images, that’ll immediately catch someone’s eye and, hopefully, entice them to click through to your website. Why else should you create video Pins, though, and how do you create them?

The great thing about having an email list is that it’s yours, and you’re able to market to people who you know are interested in hearing more about you and what your business is up to. It’s amazing for building lasting relationships with your audience, which is the key to making consistent sales and seeing growth.

However, like many aspects of business, there are a few dos and don’ts that are important to remember. Otherwise, it’s super easy to break down your relationships and see a large increase in unsubscribe rates and, ultimately, sales.

That’s why, today, we’ll be going over these do’s and don’ts. Some we’ve experienced ourselves and others we’ve seen firsthand with other businesses. And if you really want to up your email game, stick around till the end!

The Instagram algorithm, A.K.A. this seemingly mythical being that’s confusing the heck out of tons of people. You may see it talked about a lot either by Instagram gurus or in Facebook groups, but one piece of information that seems to get left out is what it is and how it even works.

We’re all aware that a few years ago, Instagram stopped showing posts in users’ home feed by chronological order, so now it almost feels more like a popularity contest. (We miss those simpler times!)

Everyone is scrambling around searching for information on how to beat this beast, so we pulled together a list of our top tips for making Instagram’s algorithm your very best friend.

When was the last time you were excited about creating a sales page? When was the last time you felt empowered to create something that was going to put your amazing offer out into the world?

If there’s anyone that’s been around the block a few times with sales pages, it’s us. That’s why we want to spill our secrets and give you the rundown on how we create highly converting sales pages and how you can, too.

Sales pages can sound super scary, especially for someone who’s never created one before. There are a lot of things to think about when it comes to not only the copy but the design and how they work together as a whole.

How easily will visitors be able to read it? What information needs to be first? How do you coerce them to the checkout page? Do you have too much? Too little?

Hosting webinars is a super fun way to engage with your audience, pitch your product or service and add amazing value. But there’s also a lot to think about!

It can be both crazy-exciting and super duper scary to host a live webinar. There are probably tons of thoughts and what-ifs floating around in your cute little brain.

“What if I forget what I want to say?”

“What if no one thinks what I’m talking about is interesting?”

“What if…?”

These are totally normal fears to have, especially if you’re someone who was scared to ever even show your face in a video, let alone host a live webinar for a group of people. This is a big step to take in your business, and we applaud you for coming this far.

We’ve hosted countless webinars (literally.. we lost track somewhere around 50), so we’ve picked up a few tips along the way that we’d love to share with you. Stick around for the end because we have a treat that will help you knock your first webinar out of the park!

You’ve been doing this business thing for a little while now, and you feel like you’ve finally found your footing. Everything seems to be going great, except for one thing.

You don’t have any features, collabs, partnerships, or PR opportunities in general!

Opportunities for exposure could be so many different things, but they all circulate back to working with another brand. This could be writing a guest blog post or being featured in a blog post, collaborating with another brand on an upcoming launch, being a guest on a podcast episode, having your story told in a popular magazine, landing an interview on a daytime talk-show program, etc.

Some of those examples seem far more reachable than others, but in order to land any of them, it all starts with the steps you take before and leading up to pressing send on that pitch (and don’t worry, we’ll be going over that, too!)

A few of these steps you might not even think twice about, especially if you’re DIYing this whole pitch-your-biz-to-other-brands thing, which is why we’ve made sure to give you a solid plan to put yourself out there confidently.

There’s no denying that social media came into our lives and completely took over. For both personal and business use, 7 in 10 Americans are on some form of social media platform.

Businesses are turning to social media as their main source of traffic with most solely focusing their marketing efforts on platforms like Facebook, Pinterest, and Instagram. I mean, can you blame them? Just take a look at the numbers.

Facebook has 2.5 billion active users every month.

335 million people are using Pinterest each month.

1 billion people are active on Instagram every month.

That’s a LOT of people and a huge pond to swim in that will only continue to grow , but that just means that nailing down your social media marketing game is as important as ever. Luckily for you, you have us!

If you want to learn how to boost your social media marketing game, we’re here to give you our top tips and a little surprise at the end!

We’ve seen firsthand how crucial working with brands and partners can be for our business. Heck, relationships we formed led to actual dollar bills and made up nearly 20% of our total revenue in 2019! And chances are there’s a brand or 12 that you’ve had your eye on to work with for a while. But you freeze and get stuck because...how the heck do you communicate why you’re so amazing?

So, you either already have an email list or you’re wanting to start one. You’re putting together all of the awesome, value-packed emails, your new announcements, simple chatty messages, and you’re done, right?

Wrong.

Out of all of the important factors that go into an email, one thing we highly highly recommend you don’t forget is your header. This is the eye-catching graphic at the top of an email. They can serve different purposes, but the main point is that 1. They help your email stand out, and 2. They have the ability to give your reader a quick idea of what your email is going to be about.

We’re positive that in all of the newsletters you receive in your inbox on the daily, 100% of them probably have some sort of opening header graphic. This is their staple. This is the one thing you can expect to see every time when you open their email.

Today, we want to help you figure out why you need your staple and what it can do for your emails.