6 Reasons You Should Be Using Video Pins + How to Make Them
There are nearly 300 million daily users on Pinterest. That’s 300 million potential customers and clients out there just waiting to scroll upon your content. In fact, 97% of searches on Pinterest are unbranded, which leaves a huge opportunity for your content to show up. But how do you make them stop scrolling to check it out?
Since Pinterest is a visual search engine, you can bet that there are millions of beautifully stunning images already, but images are static, so a great way to catch someone’s eye is by creating a video Pin.
They’ve been around for a while, but their popularity has been rising exponentially in the past couple of years with the amount in 2019 increasing six times what it was in 2018. Even though video Pins are gaining traction, they’re still less used than images, which means there’s a huge opportunity just waiting for you to increase your visibility on the platform.
Another great thing about video Pins is that they automatically start playing when they’re halfway on a user’s screen. In a sea of static images, that’ll immediately catch someone’s eye and, hopefully, entice them to click through to your website. Why else should you create video Pins, though, and how do you create them?
Video Marketing is on the Rise
With Facebook Watch, TikTok, IGTV, and now Instagram Reels, platforms are upping their video game as much as possible. Think about it– Instagram started as a primarily image-oriented platform, and now video has taken it over. We don’t know if Pinterest is headed in that direction, too, but they said themselves that “Pinners are 54% more likely to say they’re inspired to action by videos on Pinterest compared to videos on other media platforms.”
They’re Practically Brand New
You know what they say, “The early bird gets the worm”, and early adopters of using video Pins are reaping some serious benefits. Previously, video Pins were only able to be used by businesses for ads, but now anyone can create them, which means you may want to start seriously thinking about utilizing them while they’re still just gaining traction on the platform.
You Can Provide More Value in a Pin
It isn’t just the fact they’re eye-catching that make them so great. Using video allows businesses to share so much more directly on the platform than was possible with just static images. From storytelling, how-tos and educational videos, product demos, etc., businesses are able to connect more with their audience, which leads to…
Increased Engagement
All of that value means that more people are probably going to save your Pin! Having your Pins saved indicates to the Pinterest algorithm that people like your content, so they’ll want to boost it and show it to more people. Not only that, if they save your Pin, it also means they’re probably going to click through the link as well.
Creating Video Pins Has Never Been Easier
It can be difficult trying to master the layout of the perfect video Pin that provides enough context immediately while fitting the video nicely. That’s why we created a set of 10 video Pin templates in The Creative Template Shop that are done for you! All you have to do is edit the text, add your video, and switch the colors to match your branding if you want to.
They’re available in three color collections– bright, neutral, and soft. The best part is if you grab a membership from The Shop for just $47, you can download these templates and all of the other templates that we carry. Plus, there are some pretty bangin’ perks like being able to vote on new release ideas, submit your own ideas, get sneak peeks of upcoming releases, and much more. We’re always finding new ways to provide over-the-top value to our Shop members.
Just head to The Shop to grab these babies and the rest of our templates!
