Email is one of our most favorite things to talk about! In the 5 years we’ve been in business, we’ve seen 100k+ new subscribers come through our doors. It’s been an amazing outlet for us to provide exclusive value to our audience outside of your everyday Instagram post. With email, there’s a more personal connection you gain by being allowed space in someone’s inbox.

Since we’ve had our fair share of methods that worked (and didn’t) to grow our email list, we wanted to share with you our top 5 favorite ways to get people to sign up for your email list and increase conversions!

There’s no denying that social media came into our lives and completely took over. For both personal and business use, 7 in 10 Americans are on some form of social media platform.

Businesses are turning to social media as their main source of traffic with most solely focusing their marketing efforts on platforms like Facebook, Pinterest, and Instagram. But can you blame them? Just take a look at the numbers.

Facebook has 2.8 billion active users every month.

416 million people are using Pinterest each month.

1 billion people are active on Instagram every month.

That’s a LOT of people and a huge pond to swim in that will only continue to grow, but that just means nailing down your social media marketing game is as important as ever. We know how scary that sounds, which is why we want to give you our top 6 tips to boost your social media marketing game for 2021!

We’re no stranger to Instagram Stories, and we’d venture to guess that you might not be either. Even if you aren’t utilizing Stories in the way that you could, they’ve been around for almost 5 years now, and over 500 million people use them each day. (source) Their popularity is only increasing, regardless of the new takeover by Reels. Stories are, you could say, a classic!

They’re the perfect way to connect with your followers on a more personal level than just a static feed post, or really even an IGTV video. Stories are more real-time, with photos and videos posted having usually been taken right there on the spot. The plus of also being able to see your face and mannerisms and hear your voice gives your audience the opportunity to see the face behind the brand, which can be so essential for small businesses.

They hold a great power for business owners to build relationships and trust with their followers. But sometimes, they almost seem like a strange artform that some have perfected and some haven’t, so that’s why we want to share with you 8 ways to use Stories to boost engagement for your business!

No matter what type of giveaway you end up deciding to try first, the foundations of running a successful giveaway are generally the same. If you follow these eight basic steps, you’ll have a clear control over your giveaway and can potentially reach a lot of new people.

Client and customer testimonials are one of the most crucial pieces of your marketing strategy. The journey you want to take people on to lead them to a sale consists of three main parts:

1. The “Are you in my head?” stage when you relay their pain points to them

2. The “Yeah, that actually would be nice..” stage when you have them envision what their life would be like if those problems weren’t problems

3. The “Okay, I’m ready to buy!” stage when you present the solution as your product or service

But– hold on a minute– hardly any one is just going to be ready to buy after seeing your thing. First they want to know if it will even work, and that’s when you bring in the big guns. (Big guns being testimonials, if that wasn’t clear.)

Testimonials can sometimes be the single defining moment of someone ready to hand their money over, or not. You probably wouldn’t purchase a product on Amazon if it didn't have a single review, would it? We as consumers count on those reviews as the proof of a product being worth the investment or not.

So, what makes your products or services any different? You can use those testimonials strategically in your marketing plan to be the final push that gets someone over the line and to the checkout page or paying their first invoice.

That’s why we’re going to share with you 7 places you should be showcasing client or customer testimonials, if you aren’t already.