Way back in 2015, we shared our secrets on how we increased our Pin impressions by 53,285.71% in just two weeks! That is bananas. Since we get asked all the time to share our Pinterest strategy, we’d like to walk you through the tactics we used back then to make it all happen.

You might be aware that we now use Tailwind to make this process even easier, but for those of you on a shoestring budget, this can get you big results for f-r-e-e.

Today, we’re covering the secret daily formula that took us from 3% Pinterest Referral Traffic, to 32.39% without decreasing other traffic sources. We’re also giving you a nice peek at Pinterest Analytics so you can begin to see how your own account is shaping up.
 

Back when we were just using the daily Pinterest formula (so no Tailwind yet), our Pinterest profile was being seen on average 7,175 times daily. Pins that linked back directly to our website increased by 100% and we began to see average daily impressions in the tens of thousands. How can you make this happen?

Google processes over 40,000 searches every second, which is 3.5 billion searches a day and 1.2 trillion searches per year worldwide.

My guess is that you can’t go very long without asking Google for an answer. Well guess what, neither can your clients. They are searching for your business right now, but the real question is, can they find you?  

If you have ever tried to search for your business by what you do, e.g. wedding photographer or what you want to be known for, e.g. natural light wedding photographer Boston, Massachusetts, and have been disappointed as to where your business ranks on the Google Search Engine Results Page (SERP), then you are probably in the market to hire an SEO consultant.

SEO consultants research and analyze the trends and best practices online to develop a strategy to improve search engine rankings.

From ideation to outlining, drafting, editing, to formatting, consistently creating content for your business can feel like a never-ending to-do list. No sooner are you done with one blog post, vlog, or podcast episode, and it’s time to move on to the next one.

But what if instead of creating more content, you could just add just a few extra steps to the content you’re already taking the time to create and turn it into two, three, or even four additional pieces of content?

That, my friends, is what’s called content repurposing, and if you do it strategically, you can save a ton of time along with your creative sanity.

Hiring new consultants, contractors, and team members is a big step in your business, but once you’re ready to take it your workload decreases and your business is able to improve in multiple ways, leaving you to work on your strengths and be the bad-ass lady boss you are (instead of the boss, chief bottle-washer and Jill-of-all-trades).

A blog editor may not have made the top of the list when you dreamed about bringing someone on to help you. But…

You only have twenty-six small letters and a handful of dots and dashes to wow, inspire, share, create, and convince. Surely you want to combine these in the best way possible?

The best and the worst thing that you can go through as a biz owner is raising your prices. It's awesome, because it means that your business is growing, but it always has the potential to be super awkward and uncomfortable when you need to have a “the price is going up” conversation with your repeat clients. Here are some super simple ways for you to handle a price increase with your clients in a way that will make them love you more than ever.

You're a new business owner – you're small, but you have BIG dreams. When your empire does start to grow, are the platforms your business is built on designed to grow with you, or will they crumble under the weight of your big, badass empire of a business? 

Squarespace is a website platform that is going to grow with your business, without blowing your budget when you're just starting out.That's exactly why I love it. 

So, why should you make the switch to Squarespace? Here are the top 10 reasons to get on board with this platform.

If you’ve ever joined any of our free trainings, then you know that half the power of the success of your business relies on consistency - Instagram growth is no different. By showing up multiple times a day or trying new posting times, you’re able to track your engagement results (hello, Instagram Analytics) and know when you should spend your time on Instagram. But we know it’s easy for the day to slip away from you. You’re busy hustling all day and all of a sudden you look up and realize that it’s 8:00 p.m. and you haven’t posted in three days. No bueno.

We’ve got good news and bad news. The good news is there’s a sh*t ton of things you can automate in your business to save you time, save you energy, and make you more money. The bad news is that figuring out actually how to do all these things can drive you just as bonkers as it does to just do them manually.

Ok, but we’ve got even better news. If you scroll to the end of this glorious little post (you know, once you’re inspired about #AutomateAllTheThings) you’re gonna see a special present we have just for you. Spoiler alert: it’s free!

We are labeled in all aspects of our lives. Our gender, age, income level, color, job status -  they’re all labels. We often use labels to describe ourselves on both a conscious and subconscious level.

We use labels in business all the time. Sometimes out loud and sometimes subconsciously. We use them to find our tribe and relate to our audiences, to market our services and products, and write blog posts our readers want to read, and to find other business owners with whom to collaborate.