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Squarespace 101: Getting Started on Your First Website

You're a new business owner  you're small, but you have BIG dreams. When your empire does start to grow, are the platforms your business is built on designed to grow with you, or will they crumble under the weight of your big, badass empire of a business? 

Squarespace is a website platform that is going to grow with your business, without blowing your budget when you're just starting out.That's exactly why I love it. 

So, why should you make the switch to Squarespace? Here are the top 10 reasons to get on board with this platform.

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Optimize, Systems & Automation Guest User Optimize, Systems & Automation Guest User

How to Use Later to Save you Time, Create Consistency and Not Miss Half of Your Instagram Audience

If you’ve ever joined any of our free trainings, then you know that half the power of the success of your business relies on consistency - Instagram growth is no different. By showing up multiple times a day or trying new posting times, you’re able to track your engagement results (hello, Instagram Analytics) and know when you should spend your time on Instagram. But we know it’s easy for the day to slip away from you. You’re busy hustling all day and all of a sudden you look up and realize that it’s 8:00 p.m. and you haven’t posted in three days. No bueno.

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Optimize, Systems & Automation Guest User Optimize, Systems & Automation Guest User

17 Things You can Automate in Your Business to Save You Time, Energy & Money

We’ve got good news and bad news. The good news is there’s a sh*t ton of things you can automate in your business to save you time, save you energy, and make you more money. The bad news is that figuring out actually how to do all these things can drive you just as bonkers as it does to just do them manually.

Ok, but we’ve got even better news. If you scroll to the end of this glorious little post (you know, once you’re inspired about #AutomateAllTheThings) you’re gonna see a special present we have just for you. Spoiler alert: it’s free!

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Optimize, Mindset Guest User Optimize, Mindset Guest User

Money Mindsets: Are Toxic Thoughts Limiting Your Business and Preventing You From Making More Money

We are labeled in all aspects of our lives. Our gender, age, income level, color, job status -  they’re all labels. We often use labels to describe ourselves on both a conscious and subconscious level.

We use labels in business all the time. Sometimes out loud and sometimes subconsciously. We use them to find our tribe and relate to our audiences, to market our services and products, and write blog posts our readers want to read, and to find other business owners with whom to collaborate.

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

4 Steps to Stop Selling and Start Creating Solutions

Like many other small business owners, we understand the constant dilemma of NEEDING to sell products or services but also that awful feeling of being an icky sales lady. This business is your livelihood and you have to succeed to support your family. A steady stream of income is necessary to sustain your business and keep paying your bills. But right now, you need to stop what you are doing because selling isn’t going to work for you or your business.

 

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Optimize, Services Guest User Optimize, Services Guest User

4 Steps to Developing Your Signature Service and Say Goodbye to Competition

Starting your business generates a lot of emotions, right? One day you’re so excited and stay up until 3.00 a.m. working, and the next day you’re super nervous and wonder, “Will this even work?”

I’ve got a secret to tell you to help wipe away some of those nerves: you got this.

How can I be so sure? For starters, you’re not going to have any competition.

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How to Create a Foolproof Social Media Marketing Strategy

Social media is ever-changing. It feels like you blink and the “kids” are into some new platform, chatting about some new trend. As much as we’d love to tell you if you follow these 5 steps that you would magically have it all figured out - sorry, that ain’t happening.

What we can tell you, however, is that it isn’t as complicated as you keep making it in your head. This isn’t plastic surgery. No one is in mortal danger if you “do something wrong”. Social Media is one giant science experiment. You get to test, hypothesize, and analyze results. Once that’s all done you just start over. The learning game is never really over. You just keep going and adapting.

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

15 Essential Free Tools for Your Social Media Marketing

It is so easy to get overwhelmed when trying to devise a plan to make your social media not only work for you, but also to prepare your business to be more profitable. What if we could put you through a social media bootcamp and tell you EVERYTHING we know?

Well, lucky you, that’s what’s about to go down.

We have rounded up every tip, trick and secret to not only up your marketing game, but to give you tools to get started right now. Grab a cup of coffee and a notebook, and clear your space of distractions. We have a feeling you might be here for a while so put on some cozy socks and throw that hair up into a top knot. Let’s get to business.

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Optimize, Marketing Guest User Optimize, Marketing Guest User

6 Mistakes Product-Based Businesses are Making on Instagram

Let’s face it: Instagram is a money making machine that we business owners can’t live without.

If you are a product-based business, you should be on Instagram. You can throw any and all arguments at me and I will try to still convince you that you need it. It’s is the easiest and cheapest (free!) way to market to your target audience and ideal clients. However, you want to make sure you are using Instagram effectively and efficiently in order to utilize its benefits. (Our gal pals at TCC have a course on this!)

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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