Get Paid to Grow Your Email List in 2024

PodcastMarketing

Jan 15

Episode 813: Show Notes

A big part of scaling a business is playing the numbers game! I am predicting a pivotal year for small businesses this year. The last month has been completely wild for me and Boss Project. Normally by the time our office closes for Winter Break I’m ready to walk away and relax, but this year was totally different. All I wanted to do was continue working on all the ideas I had spinning around in my head. Going into this break, I gave myself the grace to spend time with family but when I wasn’t, I rode the creative wave because that was something I felt I needed to do.

That made this break so interesting because I had the chance to try things and play in the business with no pressure or any other business obligations. I’ve missed the element of play so much and I loved finding that again. Having fun in your business will energize every other aspect of what you’re doing, so do not stop yourself from enjoying what you do! I even announced my new Digital Product Jumpstart! Today I’m going to share the steps I have taken to revolutionize my business and create consistent growth. I think this will solve ‘the lead problem’ for so many small businesses this year!

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Focus on This to Scale Your Business

I have observed a need for small business owners to find more leads and I want to talk about why that’s happening and how you can solve this problem. Scaling a business is a numbers game but the problem is, a lot of you have business goals that are confined to what you can do in a limited amount of time – therefore giving your business a growth ceiling. And so many of you want to run a small business, not manage bigger processes! A lot of people then think that they want to bring in passive income and that is possible. But if you have ever had any other additional offer, shifting your focus entirely can cause some problems! Instead of starting over and instead of putting all your eggs in one basket, I am so excited to help you build more hybrid-based businesses where you can attract real clients through a digital offer and then those people will be more primed and ready for the other existing offers that you have.

How to Create Your Hybrid Business

So many people talk about an email list but you don’t necessarily need a huge list for the other parts of your hybrid business to be booked out and successful. But what you do need are leads that are primed and ready to buy those other offers! You can nurture on email but that can be a slow process and what I have found is that if you get people in the door with a low-price, digital offer, you can showcase so much value with that small offer and make them want to invest in your business in other areas. When I used that strategy, tens of thousands of people on my email list paid to join up! You can do this with a freebie but the issue is that sometimes people never engage in that and when people pay money for something, they pay more attention. I want you to create an interconnected offer ecosystem that allows your clients to move from one offer to the next naturally and if you can attract people with a digital offer, you are going to get higher-quality leads who are more invested and are more likely to buy again.

Getting More Qualified Leads in 2024

You can get any leads whenever you want but instead, I want you to get the right leads! I want you to get paid to bring in those people, bring real value, make a real change, enjoy your job, have fun, and build a business that is interconnected and actually makes sense. I had to figure this out on my own and I messed up so many times. I know what makes the most sense to give you the most impact in the long term. Most of my top clients joined my company on the entry-level-priced digital product. This has been an integral part of my growth! I cannot wait to share all of this with you. Join Digital Product Jumpstart where you will find all of these details and start getting paid to get more leads! Do not hesitate. We are going to change the game together!

Quote This

I believe in creating an offer ecosystem that’s all interconnected, that all makes sense, that all works together, and allows someone to naturally move from one thing to the next.

Highlights

Focus on This to Scale Your Business [0:09:12]
How to Create Your Hybrid Business [0:15:09]
Getting More Qualified Leads in 2024 [0:22:04]

OUR HOST:

Abagail Pumphrey

Abagail on Instagram

Boss Project on Instagram | Facebook

Abagail Pumphrey, the Co-Founder & CEO of Boss Project, has been a driving force in the creative entrepreneur industry since 2015. With a passion for empowering service-based business owners around the globe, she became internet-famous after the launch of the transformative training, "Trello for Business." This innovative system revitalized the operations of over 10,000 business owners, making a significant impact on the online business landscape.

Under Abagail's leadership, Boss Project has been featured in prestigious publications such as Forbes, Marie Claire, INC, and HuffPost. Her twice-weekly podcast, The Strategy Hour, is a staple in the business community, continuously topping Business and Management Charts on Apple with millions of listeners from around the world.

Abagail's superpower lies in her ability to break down complex concepts into easy-to-implement, duplicatable systems. As an expert in online sales and a data-driven strategist, she has turned a layoff into a 7-figure work-from-home business. Abagail's mission to help more female founders become financially free, without letting their businesses take over their lives, continues to inspire and guide entrepreneurs on their path to success.