Smart businesses continuously review and revise their social media marketing strategy based on what’s currently working. Have you ever thought about starting your Instagram page from scratch? Maybe you want to separate your brand and your personal life, or you’re curious if taking a more niche approach can help you reach your core audience.

In today’s episode, I’ll walk you through my decision to start a new Instagram page and why I was willing to walk away from 45,000 followers. Tuning in you’ll hear about my Instagram journey, follower growth, and what my findings were from this wild experiment.

If you want more leads or you’re interested in selling and leveraging digital products without getting caught in the weeds of flashy marketing strategies, this is the episode for you!

Believe it or not, the profit that you make from your first sale to a customer isn’t critical to the success of your business in the long term. Getting paid at all to bring in qualified leads means that you’re doing better than 99% of the people who are marketing their products and services on the internet.

Brand new businesses as well as established businesses need a visibility plan in order to retain customers and keep growing their businesses. And this shouldn’t involve feeling stressed or working over your capacity. The goal of this kind of marketing is to get to know more people, allow them into your world, and earn their trust. That’s how to find your ideal clients and customers! Social media marketing and creating digital products are some of the best ways to do this in 2024.

I have observed a need for small business owners to find more leads and I want to talk about why that’s happening and how you can solve this problem. Scaling a business is a numbers game but the problem is, a lot of you have business goals that are confined to what you can do in a limited amount of time – therefore giving your business a growth ceiling.

In today's episode, I'm diving into the world of budgeting when your income likes to play hide and seek. Maybe your business revenue and pay are doing the unpredictable tango, and you're itching for more stability in the paycheck department. The economy's a bit wild right now, so what I'm sharing is my playbook for a more conservative approach in these uncertain times. Trust me, this is the game-changer for tweaking your business finances, setting up a cozy personal financial vibe, and securing the long-term health of your hustle.

If you are looking for inspiration for how you can go from small-town to the big leagues, this is the episode for you! Today we are joined by celebrity makeup artist, Harriet Hadfield, affectionately known as “Harry.” While working with celebrities such as Doja Cat, Naomi Watts, and Olivia Rodrigo, Harry has made it her mission to empower creative freelancers to step into the role of CEO. Today we are digging into how she got all of her clients as a freelancer while showing up in the world the way she wants to, as a neurodivergent creative.

I've got a pretty personal tale to spill today—a deep dive into the crisis I faced back in 2022 and how it flipped my world. So, picture this: I'm cruising through life, and bam! I hit a moment where I realize I'm the same age my mom was during her brain surgery three decades ago. Cue the existential crisis! In today’s podcast, I'm laying it all out, sharing my self-reflection journey, and tossing in some cool insights and exercises I picked up along the way. I hope these tools help you move through your own self-reflection and transformation and help you pinpoint what's important to you so you can prioritize those things going forward. Treat this episode like your trusty compass for navigating the sometimes choppy seas of self-discovery!

Today on the podcast we’re chatting about your journey ahead—whether you've got a clear vision or you're still figuring it out. I get it, some of you might be like, "Where am I even headed?" And you know what? That's totally cool! It's super easy to breeze past the gold mine of your past experiences, but guess what? They've shaped you into the awesome person you are, and they're like breadcrumbs leading you to your destination. So, if you're not sure about the destination, no worries! It's not about having all the answers; it's about springboarding off from here. Even those random jobs you had? They're like building blocks for the business you're rocking today!