Leveraging Digital Products to Get PAID to Bring In Hot Leads

PodcastMarketing

Oct 9

Episode 890: Show Notes

Believe it or not, the profit from your first sale isn’t the key to your business’s long-term success. In fact, if you’re getting paid at all to bring in qualified leads, you’re already ahead of most people selling products and services online. If you’re looking for more leads or want to sell and leverage digital products without getting lost in flashy marketing tactics, this is the perfect episode for you! You’ll learn how to attract leads and get paid at the same time.

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Why Your Initial Sale's Profit Isn’t Everything

Many people who suggest selling digital products are just fixated on the profit or potential earnings from that first sale. But in truth, that initial profit is NOT the most important thing. Sure, it’s exciting to make money up front, but it’s not what truly matters in the long run. Often, the businesses you may be comparing yourself to aren’t just selling simple digital products – they’re offering more substantial packages disguised as entry-level offers. So let me emphasize: the profit from your first sale isn’t a big deal. What really counts is getting paid to bring in qualified leads rather than spending money to acquire them.

If you told the investors on Shark Tank that people were paying to join your email list, they’d be scrambling for your business, because this isn’t the typical business model. But you’re not aiming to build a typical business. You’re here to create a business that supports your ideal lifestyle, not just to scale a huge business for the sake of doing it.

Attract the Right Audience with Digital Products

The key is leveraging a digital product to draw in the right audience and using persuasive messaging to convert them into loyal customers. These are the customers who won’t just buy once—they’re primed to purchase everything else you offer. Depending on where you are in your business journey, digital products can serve different purposes. If you’re just starting or still growing a side hustle, digital products can help you build an audience of eager buyers. Then, when you're ready to offer more, you already have a pool of people excited to take the next step with you.

For more established businesses, digital products can pre-qualify repeat customers and help speed up the transition from first to second sale. Finally, if you’re looking to cut back on one-on-one work, offer fewer services, or reclaim your time, digital products can act as a bridge to help you get from where you are now to where you want to be. How fast you make this shift or how bold of a leap you take is entirely up to you!

Build Your List Strategically Without Freebies

Wouldn’t it be cool if your leads would just magically appear and keep showing up? It’s not magic, but if you build your digital product offer the right way, you will attract your ideal people! Just invest the time and energy into creating a no-brainer offer and building an easy-to-navigate sales page. Once it’s all set up, you’ll have a reliable strategy that you can implement again and again.

You’ve probably heard advice about building your email list by using a free lead magnet first. While that strategy might build your email list, it will be full of people who aren’t ready to invest money in your other products and services. It may also attract “freebie seekers” and other people who aren’t even in your target market. Some people just want to collect as much free info as possible and try to piece it all together on their own.

When you attract people first with a paid offer, they are seven times more likely to pay you again than someone who has never paid you at all. This is the ideal way to bring people into your ecosystem of offers and earn their trust! Wouldn’t you rather your email list be full of people who are in your target market and ready to invest money in what you’re offering? I know I would!

Take the Next Step

I want to see you succeed at leveraging digital products and getting paid to grow your list. Whether you’re starting a brand new business or have been working at it for years, this is a huge opportunity to refine your messaging. I’m here to walk you through the process in Digital Product Jumpstart.