Today's episode is all about the required step you need to take in order to successfully sell what you do. That's right we are giving you the tools to really beat your imposter syndrome and beat it well! We have shared in the past a lot about where your clients are and how to find them, this is a big internal piece and it means getting over a big hairy monster! We also suffer and have suffered from this issue, so do not fear, this is the way to crack the code and move forward. We know you are doing this so no need to hide in the reeds! We see you convincing yourself that if your work gets better you will get more clients and that the reason you are not currently getting more clients is because of the quality of your work. It is easy to start thinking you should work for free or very cheaply and get into the churn of lowering your value, so that one day the glory gates will miraculously open and you will have arrived.

You know this is not the world we live in! It is not like your portfolio does not have any say in your client base but so many potential clients out there are less concerned with your portfolio than you. Customers are not in your field and do not have as discerning an eye as you do, they are more interested in the experience you are selling. So we are here to tell you to stop selling yourself purely on what you have already done and how good you think you are, not everyone knows good from bad as well as you do!

As you know, all of our lives are ever evolving and the schedules and routines that organize our days are constantly in motion. A big part of this, for us, is obviously our business and we have learned some big lessons about riding the waves of change so that everything doesn't go terribly wrong any time something comes up. Today we will be talking about two major curveballs that life has thrown at us, one at Emily in the form of childcare and one at Abagail in the form of her husband's uncertain career. 

In the episode we will be unpacking these stories and sharing the silver linings of each for your listening pleasure! The biggest takeaway that we want to share with all of you from this topic is that the choices you make as life changes must be the right ones for you and for your family. Not for others' standards or by their advice or opinions. Do not let the norms of society manipulate how you live your life! We are sharing all of this to support you and remind you that the right way is your way and with enough thought and time you will find it! With all that said, let's get into some strategy!

We are coming in with a little light episode today. Actually, it might not be so light with the questions that have been coming in right now. We get a crap ton of questions from you guys all the time, both personal and business related, and usually we have already recorded or written something about it. But sometimes we just get this kind of hodgepodge of questions from you guys that just don’t quite fit into any particular topic.

So today we decided to tackle them in a Q&A format. This isn’t fancy, it isn’t organized, but it is going to answer those burning questions that y’all have for us! We are just going to go down the list and answer your questions, one by one. We are giving the people what they want. As simple as that!