Word on the street is that you want to do an epic launch! On today’s podcast we’re talking about three things that led to an incredible launch: using affiliates, getting together a street team and of course having a valuable product that everyone wants. But what is a street team? We’re discussing the need for one of those, no matter how big or small your business is, dishing out advice on who you might want to include, the process of asking someone to be on your team and how to communicate effectively with them.

We then give you a breakdown of how we succeeded in pulling off our recent rebranding launch, sharing how we kept our followers and fans engaged with our communications, what we did to promote this change and our business at large. From our first-hand experience with launches, we advise you on using affiliates as an incredibly powerful tool to market your brand, giving you practical tips for recruiting key people who can really boost your business, even if you are only starting off. If you have a launch in the pipeline, are thinking about it, or just want to learn a ton about making valuable connections in business, do not miss out on today’s Strategy Hour Podcast!

Today we are joined by our great friend, Jordan Ellis, from Jordanené Clothing and she is here to talk about the importance of building a community in the success and longevity of your business. Jordan is also speaking at our upcoming event, The Product Powerhouse Summit, which we know you are not going to want to miss! It is going to be incredible with over 25 speakers in 3 days. So go sign up right now, it is free! Today’s chat is kind of like a trailer to that and she will be giving some insight into the idea of creating community in your business’ particular niche and the benefits that can come from this.

Jordan has been around our community since day zero and is part of our ride or die community, the exact thing that she wants to help you build. We will be talking about her journey with this and she even credits the TCC community with helping her learn the importance of connecting with people, her customers and peers! For Jordan, this means her mailing list, repeat customers, getting feedback, and much more. All these great tactics and strategies have helped her grow to where she is now with her product based business and you can even start to apply some of these ideas to your business, no matter if you are service based or are selling products. So come on, let’s get into it!

Today on the show we welcome Jill Stanton who is the co-founder of Screw the Nine to Five and certified affiliate marketing badass! She and her husband, Josh, have built a massively successful business helping other businesses partner with yet more businesses! Everyone wins and everyone earns! Their mission is to transform unsatisfied employees into dangerously successful entrepreneurs and build skills and resources to help them with their growth, so they can work as much as they want to, wherever they want to!

This is such a hilarious and insightful episode, we know you are going to love every minute of it. We sure did, and by the end of it you will be at least one step closer to doubling your income through affiliate marketing. Jill’s brand of affiliation is not slimy and gross and is so simple to start today, no matter the size of your biz. We all know the bad reputation that these kinds of partnerships can have but this is not that, trust us! Jill is here to help you better serve your audience, stay inclusive and engaging, and make more money doing it!

Hey all of you strategists and biz queens! If you haven’t heard yet, we have been going through a big rebrand! All of of our work will now fall under the Boss Project banner. That’s right, TCC is now a thing of the past and we are onto even bigger and better things! Since we have started this process we have been getting so many questions about the new photos we have been taking and sharing sporadically. We have to admit they look amazing and we are so proud of how they have come out. We look pretty good in the them, if we don’t say so ourselves!

So today we wanted to share some tips and tricks for organizing a great shoot! After this experience we have loads of opinions and ideas to give you. In the past we mostly went pretty DIY with the process with varying degrees of success and have learned many lessons, and this time we applied a bunch of that knowledge! This was the first occasion that we went full professional and the experience was so fluid and we were so prepared! In our discussion we get into these preparations, budgeting, roles, and things to to remember. So let’s get to it!

Hey everybody we are super excited to have our friend Nikki Porcher on the show today! Nikki is the owner and founder of Buy From a Black Woman, which is an online non-profit organization that is bringing awareness and funding to businesses owned by black women! Nikki has had an amazing journey since starting this initiative and she now showcases a large number of black women business owners in her directory, Instagram, and in her shop. A fearless and natural creative, Nikki is so much fun to talk to and we know you are going to love this conversation too! During the episode we hear about this incredible journey that she has been on, starting with a blog, which became a hot Instagram account, then a directory and now a non-profit organization.

She currently gives out grants to black women to start their business and get off the ground, providing a network of support and knowledge to aid them in their pursuits. We have to admit we learned a lot in this conversation and Nikki is so open in sharing with us and we ended this chat just wanting to know more, support more and spread the love! There are so many great businesses in her directory and we should all be buying from them! It is so easy to do a little research, branch out a little further and diversify your world! Nikki is such a great example of turning your passion into something amazing and impactful and to be honest her story really reiterates a lot of what we always say!

Hi guys! Today’s episode is a really big deal. We are busting with excitement to share with you our motivation behind changing a key aspect of our business—the name! When you start a new company, the last thing you think about is changing it. Even though change can be terrifying, we hope that you will be equally as enthusiastic about the new direction we are moving into as we are. We assure you that we will do everything possible to continue serving you to the best of our abilities, and we can almost guarantee that you will love this change as much as we do.

Part of the name changing process involves making our brand more inclusive by collaborating with online entrepreneurs who will be educating you on a wide range of topics. You will not be hearing from only us in future but will be enriched by the knowledge of a plethora of experts in various fields of business. Be sure to tune in today to join in our celebrations and to find out all the cool new things we are going to be offering you.

Today we welcome Erin Abernathy & Steph Pulido from Out of Office Media. We are so excited to have them here on the Strategy Hour Podcast to talk about working with micro-influencers and how brands can create strong content and build a really engaged audience. Our guests are best friends, the co-founders of their company, and they have recently been recognized by Forbes! Their goal is to serve and interact with female millennials and they are now based in New York City. In their business they work with micro-influencers, or those that have less than about 10k followers on social media, to grow their following and in turn aid a brand’s goals. This is really about building a small yet strong tribe whether you are a solopreneur, budding influencer or big brand.

So if you are what may be called a micro-influencer and would like to dabble in working with brands and companies, creating another revenue stream, this episode might be just the thing you have been looking for. Erin and Steph offer a bunch of great strategies to get started, boost engagement, and niche down your market. So no matter what business or field you are in this can help you get to where you need to be. So without further ado, let’s dive in!

Hello everybody and welcome back to another episode of The Strategy Hour Podcast! Today our guest is Suzi Istvan from Splendidly Curious. Suzi is a brand strategist, marketing expert and has many years of experience working with a wide variety of different types of companies and organizations. She lives in upstate New York with her beautiful big family and we cannot wait to share this amazing conversation with y’all! Suzi is here to tell us about the roles of marketing director and integrator and how they can take your business from lighting up to burning hot! If your biz is currently small and just starting out or you are making a step up to the next level, trust us, this episode is going to help a ton!

The chat was amazing and enlightening for us and we gained so much just talking to Suzi, so we are sure there will be a treasure trove of stuff for you to mine in here! During the conversation, Suzi even interviews us a little bit, which was fun! We cover how to build and coordinate your team cleverly and finding that all important person who is as invested in your business as you are. This role, which Suzi and others have dubbed the integrator, can take a lot off of your hands and free up more time for you to explore and double down on your areas of genius. In the end, you are looking for someone who thinks of your business as their business and who can free up your mental load, so you can pursue all your dreams with more energy and vigor!

Hey everybody and welcome back to The Strategy Hour! Today we are talking PR, media, and marketing with Christina Nicholson of the Media Maven. Christina was in news broadcasting for many years before she decided to start her PR firm and now helps businesses grow their brands by gaining exposure and using it wisely. Today’s show has Abagail riding solo as Emylee is away with a sick little one, but do not fear! It promises to be just as jam-packed and dynamic as usual with such an amazing guest.

Inside this episode, we will be talking about how to get more media coverage and how to utilize it, getting comfortable in front of a camera and much more! Christina also talks about common mistakes and simple tips for getting the most of out of your PR. As an industry expert from the other side of the fence, Christina has a lot of wisdom to share on how to get noticed and present well. We get into reaching out, who are the best people to speak to, and ways to make the process of marketing yourself more enjoyable for better results. For all of this and a whole lot more, you know what to do!

On today’s episode we are super-duper excited to host Ashley Knight of The Hello Boss Community. Ashley founded the community as a means to support and bolster other businesswomen who were in the same boat as her. Through her group she is able to teach and coach strategy to an ever growing number of dedicated members and she loves it! And we love her for it! Here at The Strategy Hour Podcast we know the value the of groups we have run and been a part of, they can be the lifeboat bringing you back in when you are out at sea, so we know exactly what Ashley is talking about!

In our discussion we cover the early stages of starting a supportive community, relationships within this space, real world events, social media, sensitivity masterminds and much more. Ashley is one of the most dedicated community founders we have spoken to and we are sure her attitude and advice is going to be wonderfully useful and inspiring to all of our listeners. So whether you are part of an online community or looking to start one yourself, this is definitely the episode for you. Listen in to get the low-down.

We have such a great episode for all of you today, we literally cannot wait to share it! Today on the Strategy Hour we host Nathan Barry from ConvertKit! Now it may come as a bit of surprise he is not actually here to talk about email marketing and funnels and all that good stuff that we all love him for, but rather he is going to explain the big changes that almost happened at ConvertKit this year. We say almost because for those who might not know, ConvertKit, the hugely successful and constantly growing company almost changed their name during the summer and then decided not to. So Nathan is here to give the low down on this experience, how it all transpired and the lessons he and the company took away from it.

There is so much to learn in the episode so grab whatever you need. Maybe even some tissues because it gets a little emotional! We chat about handling audience reactions, moving forward with ConvertKit, difficult conversations, the big lessons, and much more! This conversation is such a true and honest reflection on a difficult and potentially disastrous process and it is not often we all get to have such an inside scoop on a true industry leader. So without much more ado, let’s dive right in!

Hey everybody and welcome to another fantastic episode of The Strategy Hour Podcast! Today we are joined by one of our favorite people in the world, a real internet bestie and the Instagram King, Tyler J. McCall! Tyler is here to talk to us about his speciality - how to get Instagram working for you immediately. Of course, Instagram, like all social platforms is constantly evolving so Tyler will be talking about what the best strategies are right now, but also looking at some of the more timeless rules of the framework. Tyler has helped a huge amount of entrepreneurs (including us!) to grow their Instagram following and engagement through the lessons he teaches. For Tyler, it really is quite simple: if you follow a few easy rules, have fun, and bring your own personality to your account you really can’t go wrong!

During our conversation we cover some of the basics around content and captions and the move away from highly curated profiles. Tyler also stresses the importance of knowledge of your audience and how this informs your strategy. We get into the nitty gritty of telling your brand’s story and how to convey this in an effective and engaging way as well as looking at the values that underscore everything that you post. One of the biggest recent developments on Instagram is obviously the Stories feature and Tyler breaks down some lessons for approaching that area and also reiterates just how important they are to your reach, engagement, and potential profits. Lastly, we cover some tips and ideas for personal versus business profiles and how to go about starting out on the platform for newbies. Jump in, it’s going to be a fun ride!

Welcome back to another episode of the Strategy Hour Podcast with your favorite business sisters! We have a great episode in store for you today in which we will be talking to our friend Parijat Deshpande about her experiences self publishing an Amazon bestseller. Parijat is a high risk pregnancy expert and decided to turn her work and wisdom into a book called Pregnancy Brain, which has quickly become a hit and is selling fast since it was published! We chat about what led to the writing and publishing of Pregnancy Brain and what that process was like, from start to finish.

Parijat is a great example of someone taking their business and turning it into something else, namely a distributable and profitable outlet. This is one way that a one-on-one business can be scaled to create more revenue and reach. During our discussion Parijat takes us through the lessons she learned over the last year and a half as she was able to very quickly move from deciding on creating the book to selling it. She really is an inspiration and we at TCC hope she can inspire you to reach your dreams and get your book out of your head and out into the world! We chat about editors, design choices, the writing process and the ups and downs of becoming and author. All things we know you are dying to hear about so without further ado, let’s jump right in!

On this episode of the Strategy Hour we have a very wonderful guest and conversation to share with all our listeners! Today, we welcome Jennifer Mary of Apple and Pear Wardrobe.  She is here to tell us all about how to curate your best wardrobe and the difference that it can make in your business and life in general. Funnily enough, Jennifer admits she is not the person who loves clothes more than anything, but she is obsessed with difference they can make to our lives. At the end of the day it’s all about what clothes mean to us and how they can make us feel. Let’s face it, we perform much better when we are feeling good and and we feel good when we look good, so really it’s quite a simple equation.

We talk about compiling a great capsule wardrobe and decluttering your closet for a stress free mind and less decision fatigue. We also get into how to really dress according to your needs and to make the right impression. Jennifer shows how you can easily increase your levels of productivity and happiness by just making a few changes to your dressing habits and looking the part. A big takeaway from the episode is the idea that you can make a statement, wherever you are, with how you dress. Your clothes speak volumes about you, make sure show up in the right way!

Hello all you wonderful entrepreneurial unicorns and biz badasses! We have a really kickass buddy on the show today to share some great information and inspiring stories. Please help us welcome Kyrsten Sherwood from Copper Kettle! Kyrsten is here to tell us about her experiences hosting virtual, online summits and hopefully help you think through how you could possibly do it in the future! Isn’t that fun? This episode will get you started on thinking about how you can setup and run your own events and there is a ton of valuable information for those interested. So if you have ever wondered about doing something like this you will love what Kyrsten has to say!

We also believe that online events, like Kyrsten’s summit, are a great stepping stone to bigger, in person events, so who knows what you could be achieving in next to no time! In our discussion, we look at the differences between these types of events and which parts of the online overlap with real world hosting. Kyrsten gives us some insight into Copper Kettle’s business plan and how her virtual summit now fits into that. From there she takes us through some of the setup procedures and how you might go about getting ready for an event before talking about the monetization of free online video summits. You are not going to want to miss this one! We promise!