We’ve been building websites for over a decade and have really honed in on what’s working (and what isn’t) in the service world. Your website might look impressive, but if it’s not representative of who you are today, it’s not serving you. In this episode, we outline five signs it’s time to consider a new website design. And we’re not merely talking about branding! In many cases, major reconfigurations are in order, taking into account everything from your site architecture and user interface to your messaging; what you’re saying, how you’re saying it, and who you’re connecting it to. Tune in to find out which pitfalls to avoid and how best to make your website work for you.

Today’s discussion is about an idea that has had a resurgence recently for a number of reasons. The concept of finding a Third Place is nothing new! It’s actually been around for a long time; it is just popular at the moment. No matter how trendy it is, it is worthwhile to discuss and integrate into your life. The ‘Third Place’ was coined by a US sociologist who wrote a book called The Great Good Place describing a place outside of your home or work where you can relax.

The onset of a New Year is often accompanied by an inordinate amount of pressure. From the onslaught of 30-day health and wellness challenges to the call to “be more productive,” it seems like we are constantly being asked to do more and be better. But what does “better” mean exactly? And who are we doing it for?

In today’s episode, we unpack how to create better habits that actually stick and discuss ways to bring positivity and intentionality to both our personal and professional lives. We discovered long ago that New Year's resolutions just aren’t designed for us and that everyone has a preference when it comes to building healthier habits. Tune in as we discuss everything from starting your morning with positive intentions to crafting a mission statement for your business, and much more!

Have you ever felt that you’ve run out of boxes to check? It can feel unsettling not to be clear on what you should be pursuing, especially as you get older. We were pretty surprised to find out that most of the things we strive for as we age are actually developmental milestones. We learned that, with the passing of each decade, there needs to be a realignment to work toward a new set of goals. There’s a progression from building your career in your twenties, to finding life alignment in your thirties, connecting to passion and purpose in your forties, and building a legacy in your fifties and beyond. Striving to make these things a priority is a natural part of the life cycle.

We’re sure everyone is familiar with the popular Netflix reality TV show, Love is Blind, but did you know that you can actually learn some tools for having successful conversations at your next networking event from the show? No, these conversations won’t end in a terrifying wedding whereby all your guests anxiously await the words ‘I do’ or ‘I don’t.’ But, you could stand to create incredibly meaningful professional relationships and even friendships. You will also develop your social skills and self-esteem which will have a positive impact on your business!

This is not the first time we’re speaking about boundaries, and it won’t be the last. We love boundaries! They’re our favorite ‘B word’. We like setting them, we like holding them, and we like helping other people set them. One thing we find interesting is that when we start the conversation about boundaries and we lovingly push our clients or our team to create, set, and hold a boundary, it can be triggering for a lot of people. That’s because it makes us reflect on toxic behaviors we have allowed or done or negative stories we have told ourselves about why we might need boundaries.

Creativity is generally associated with art, yet it encompasses so much more than that! Because of the narrow definition of creativity, the majority of adults feel out of touch with their creativity or devoid of it altogether! Studies show that it’s in our DNA to be creative. Yet, as we get older and are influenced by society’s limitations of what constitutes creativity, we fail to flex our creative muscle in a way that resonates with us as individuals. All of us are intrinsically creative, whether we’re artistic or not, and in this episode, we break down what creativity means to us and share tips for getting in touch with your creativity and helping others to do the same.

Let’s talk about your website! The one place you can present the version of yourself and your business that is accurate, helpful, and actually effective for you and your business. Have you looked at it lately? We’re guessing that many of you have put your website on the backburner for the past few years; especially if you’ve been in business for a while. We’re also guessing that the reason you’ve done this is because you’ve been treating social media as your main marketing platform.

An important factor to consider is that when social media platforms change their algorithms (and your business doesn’t get as much traction as a result), people will go back and look at your website. If you haven’t been paying attention to your website, it’s not going to go down too well! We’re also guilty of not always paying attention to everything on our website, but there are certain things that we have never (and will never) stop doing. So, regardless of the last time you touched your website, we’re going to talk about how to get it back to the point where it best serves you.

A pitch deck and a proposal serve the same purpose, but they’re certainly not interchangeable. Simply put, a proposal takes everything mentioned in a long form pitch deck and distills it into a streamlined piece of communication to back up everything you have already mentioned and sold to your client. The response you’re seeking when you send this along is “Oh yes, this is what we discussed.” That’s why, when we hear that you’re sending off proposals without any previous communication, we get worried! People are skipping the communication altogether and putting together proposals without any setup.

Could you still convert people by simply sending them an email? Yes, totally. Especially if you’ve done a lot of education on your website. But if there’s any confusion at all about what you do, without a presentation, you’re going to lose someone. This is a part of your process we really want you to start caring about. It’s an opportunity to stand out by going above and beyond what other service providers are doing.

The number one thing we are encouraging business owners to do right now is to be flexible. If you can adapt to the needs of the people you’re talking to, then you’re putting yourself in a great position to make sales and optimally serve your clients so that you can both succeed! But how do you reach those clients? And how do you demonstrate that you are the right person for the job?

In today’s episode, we break down how to put together a fantastic pitch deck that will showcase your skills and leave your future clients feeling both inspired and excited. Putting together all the information you need for a pitch deck may seem overwhelming, but once you automate things it will make the process so much easier. We’re here to demonstrate how you can take a structured, predictable, templated approach, while also providing the space to customize your pitch for every client. So if you've been feeling like your process could use a little sprucing up, today’s episode is for you!

We’ve all known that kid at school. The one who completely takes over group projects and feels the need to micromanage every, single, little detail. If this sounds just a little too familiar, then you’re in good company! Being a perfectionist is tough, and it can come with a host of insidious bedfellows, like procrastination, self-doubt, and debilitating indecisiveness. But what if you could befriend your perfectionism, and make it your superpower?

While it’s undoubtedly challenging dealing with perfectionism, we want to propose imagining a new way forward that doesn’t rely on your self-doubt. What if, instead of beating ourselves up over our tendency towards perfectionism, we instead embrace the strengths we have to offer? After interfacing with countless clients who struggle with perfectionism, we decided to come up with the Bust the Perfectionism Toolkit. This innovative toolkit is made up of easy-to-implement strategies that allow high-achieving business owners to tackle perfectionism once and for all. Tune in as we discuss the powers and pitfalls of perfectionism, and find out what you can expect from the Bust the Perfectionism Toolkit!

All too often, business owners will be trucking along just fine, reaching their goals and generating profits, but that inner feeling of urgency never quite goes away. This is a little easier to justify early on in business. We think of this as the honeymoon phase, but for business. You see all this potential, and your vision is strong.

Growing something is way more exciting than maintaining something. We don’t give enough credit to the outside validation that you get when you first take the leap and start something new. Oftentimes, if you’re fueled by that, you end up staying significantly smaller than your potential because you keep starting over instead of adding or growing. Is there a better way to approach that feeling of wanting to start all over again?

Finding joy in your work is a wonderful thing. It can energize you, further your drive, and help you push through challenging tasks and deadlines. But it can also have a detrimental effect.

Many of us have fallen into the trap of trying to get all our meaning and joy from one source, whether it’s your partner or your company. The problem with that is that it puts untenable pressure on the people we love the most. It can also cause us to neglect other parts of ourselves, leaving us devastated and adrift when we no longer have the partner, or job, that defined our identity.

Today on the show we delve into the consequences of finding joy in our work. We discuss some of the common traps people fall into when their actions aren’t in alignment with what they want, and how to do the difficult, introspective work of uncovering our true needs and aspirations. Tuning in you’ll learn about the biggest obstacles we’ve seen clients face, and how we can help you overcome them. We also discuss how to find more time in your life and identify exactly what you want for your future self!

Not everything we do at Boss Project is something we recommend to our clients, even though it may have worked for us. For example, we don’t encourage a lot of folks to replicate our partnership model. Oftentimes, you can actually get what you want by following an entirely different path to the one we took to get there. Another example of this is reaching seven figures. Is there a way for you to achieve the life and lifestyle you’re looking for without the challenges that come with adding a zero to your revenue? We’ve been there, and we have the insight to tell you what the journey looks like.

Our very first absolute priority when it comes to our business values, is building a business that is life first. To us, that means that our business structure reflects the season we are in. Seasons can be short or long, but they are intentional choices. You can choose to work full time, build a business, and still respect life first.

What this looks like for us, is allowing ourselves plenty of flexibility even while working full-time hours. When we chose to do business this way, we structured our days in a way where we could still prioritize family and life over work. How it looks is not the point, how it is communicated, and how it is honored, are! Life first looks completely different in every different context - what our team looks like when we’re working, what our team looks like when we are not working. Open and early communication is the essential building block for a life-first business to thrive.

We’ve made it a rule that every single employee has to take both their birthday and their anniversary off from work. That’s just one example of how we’ve built the life-first value into our business, and we’re proud of it! Building a life-first business can look any way you want it to, and it can be the little things, and ultimately our goal is that you have the freedom to choose what you want to prioritize and how that works.