Hey everybody and welcome to another fantastic episode of The Strategy Hour Podcast! Today we are joined by one of our favorite people in the world, a real internet bestie and the Instagram King, Tyler J. McCall! Tyler is here to talk to us about his speciality - how to get Instagram working for you immediately. Of course, Instagram, like all social platforms is constantly evolving so Tyler will be talking about what the best strategies are right now, but also looking at some of the more timeless rules of the framework. Tyler has helped a huge amount of entrepreneurs (including us!) to grow their Instagram following and engagement through the lessons he teaches. For Tyler, it really is quite simple: if you follow a few easy rules, have fun, and bring your own personality to your account you really can’t go wrong!

During our conversation we cover some of the basics around content and captions and the move away from highly curated profiles. Tyler also stresses the importance of knowledge of your audience and how this informs your strategy. We get into the nitty gritty of telling your brand’s story and how to convey this in an effective and engaging way as well as looking at the values that underscore everything that you post. One of the biggest recent developments on Instagram is obviously the Stories feature and Tyler breaks down some lessons for approaching that area and also reiterates just how important they are to your reach, engagement, and potential profits. Lastly, we cover some tips and ideas for personal versus business profiles and how to go about starting out on the platform for newbies. Jump in, it’s going to be a fun ride!

Welcome back to another episode of the Strategy Hour Podcast with your favorite business sisters! We have a great episode in store for you today in which we will be talking to our friend Parijat Deshpande about her experiences self publishing an Amazon bestseller. Parijat is a high risk pregnancy expert and decided to turn her work and wisdom into a book called Pregnancy Brain, which has quickly become a hit and is selling fast since it was published! We chat about what led to the writing and publishing of Pregnancy Brain and what that process was like, from start to finish.

Parijat is a great example of someone taking their business and turning it into something else, namely a distributable and profitable outlet. This is one way that a one-on-one business can be scaled to create more revenue and reach. During our discussion Parijat takes us through the lessons she learned over the last year and a half as she was able to very quickly move from deciding on creating the book to selling it. She really is an inspiration and we at TCC hope she can inspire you to reach your dreams and get your book out of your head and out into the world! We chat about editors, design choices, the writing process and the ups and downs of becoming and author. All things we know you are dying to hear about so without further ado, let’s jump right in!

Welcome back to The Strategy Hour Podcast all of you wonderful and beautiful business badasses! We are so excited about today’s show and believe us when we say it’s an extra special one. Our guest today is Alma Omeralovic, who we met a few months ago when Amanda Boleyn brought her out at a speaking event and she guided a group of us through a meditation. We both felt an instant affinity for her and immediately and excitedly asked if she would join us on the show for a taste of what her mediation practice has to offer. So today we have a 30 minute, uninterrupted meditation, guided by Alma, followed by a short discussion on our experiences and questions. Sounds great, don’t you think?

This is an episode you may want to come back to a few times, depending on your needs. If you do not make it through all 30 minutes the first time, that’s okay, just go at your own pace. We recommend marking when the actual meditation starts in the audio so that you can skip directly to that part each time you would like to practice it. Another point we would like to make here, and something Alma mentions in our discussion, is that you do not have to have some perfect environment or situation to begin. We often might put off something like mediation because we do not have a perfectly serene, empty room, Alma says one of her favorite places to meditate is on the train or at the airport! So no excuses! Just try do as much as you can and see how you feel, it will definitely be a learning experience. So make yourself comfortable, find a gentle seat and keep an open mind.

Are you unsure of what you are doing or where you are going? We know the feeling! Here at Think Creative Collective we want to talk about these things with you! On this episode of the The Strategy Hour we are talking about the crippling effects of fear and anxiety. We are here to tell you that everyone feels these things at different times and you need to be kind to yourself when these scary feelings come around! It is the unknowingness and feeling unsure that make it so unbearable most of the time. But if we can talk about and acknowledge what is going on maybe we can make some progress and take a little more control of our lives. Come on sister, we know you got this!

Emylee feels that she has an unhealthy fixation on the amount of time she has left before she dies, something that can become overwhelming and paralyzing. This can stop her from achieving the exact goal that these fears arise out of, wanting to be impactful and do great things. She feels like she is not sure what do next and how to go about getting over these hurdles. Abagail on the other hand finds that she is stuck more in the present than on the future. She ends up settling for the dissatisfaction and inaction of not having any more to give and just wants to put her feet up and do nothing. We know our listeners have all their own worries and concerns that impact them in different ways and we really feel for all of you and hope that this episode can be the beginning of some important conversations towards better managing these issues.

Hey all you wonderful Wonder Women! We have a super fun episode for you today where we will be talking about our experiences in volunteering and just how much we have benefited from these. Specifically, we will be going over the time both of us have spent in the Kansas City Junior League and the work we have been involved in there. As part of our general mission to help all of our amazing listeners find their power and move with strength through this world, we would highly recommend any type of volunteer work and have extra faith in the Junior League organization which has chapters all over the world. During this episode we give some context to its work and how it operates.

We chat about how many great things the organization has to offer, both to its recipients and participants. We then dive into some of the many lessons we have learned over the last couple of years and Abagail shares her experiences working in partnership with the local animal shelter and anti-cruelty unit. This has been a particularly profound time for her and please excuse us if there are a few tears! Emylee also chats about her evolving position in the League and how trying new things has been such a rewarding process for her. We finish off by rounding up the multiple ways in which you and your business can grow through this type of involvement, a truly symbiotic relationship. So come with us and get inspired to help and grow!

Hello all you wonderful entrepreneurial unicorns and biz badasses! We have a really kickass buddy on the show today to share some great information and inspiring stories. Please help us welcome Kyrsten Sherwood from Copper Kettle! Kyrsten is here to tell us about her experiences hosting virtual, online summits and hopefully help you think through how you could possibly do it in the future! Isn’t that fun? This episode will get you started on thinking about how you can setup and run your own events and there is a ton of valuable information for those interested. So if you have ever wondered about doing something like this you will love what Kyrsten has to say!

We also believe that online events, like Kyrsten’s summit, are a great stepping stone to bigger, in person events, so who knows what you could be achieving in next to no time! In our discussion, we look at the differences between these types of events and which parts of the online overlap with real world hosting. Kyrsten gives us some insight into Copper Kettle’s business plan and how her virtual summit now fits into that. From there she takes us through some of the setup procedures and how you might go about getting ready for an event before talking about the monetization of free online video summits. You are not going to want to miss this one! We promise!

Do you know that things need to change but have no idea what change actually means? Do you often get anxious, overwhelmed, and not have a clue what you want? Well, you’re not alone! This is a common season that every entrepreneur goes through at one point or another and it’s something that can happen over and over again. We specifically feel this around contentment; it’s a weird mix of feelings where we don’t know what we like and we’re not too sure of what we don’t like. It ends up being a ton of back and forth and ultimately we’re left feeling overwhelmed.

In today’s episode we’re tackling this head on! We are getting a peek into Emylee’s brain and talking about some of her experiences with anxiety. We’re discussing how to redefine what we want, recognize whether it’s even something we want to be saying yes to, and finding some of sort clarity amongst the chaos. If this sounds like you and something you might be going through, keep listening to hear more!

Hey amazing TCC tribe! We are so happy to welcome you back to another episode of The Strategy Hour Podcast. Today we have long time favorite and past guest Jessica Eley here to talk about how you can make the important shifts in your life to be able conquer anything and everything. Apart from being one of our “bestest” people in the world, Jessica is a verified badass and has loads of great stuff to share in this episode so you are not going to want to miss this one, we promise! We’ll be talking about finding points of resistance and ease, how to build up your confidence and basically tearing your life apart so you can build it all up again, stronger and better than ever.

Make sure to stay tuned to the very end as we will be making an extra special announcement about an offer you can take advantage of! But before we get there we will be having the type of conversation in which we wish all our listeners will be able to participate. Open, honest and self aware, these are the qualities that are going to take you from where you are now to where you want to be! We talk about that elephant that we find to be in the room just a little too much, this idea that if you are struggling with something you can just pour more money into it and then hope that some change will just miraculously happen. This episode is all about how you can do better by using your potential and taking action!

Hey everybody and welcome back to the The Strategy Hour! We hope you’re as excited for today’s episode as we are because we have something special for your earbuds that we know you are going to love. Today we will be talking about email welcome sequences and how to do them right. It took us some time and few missteps to get our’s where they are today, and we are happy to share all the blunders we made for you and your business’ benefit! We want to help you get your welcome sequence just right for your needs and most importantly to make it profitable, so buckle up!

During this discussion we’ll be guiding you through our history with email tools and ideas and showing you just what worked...and what didn’t. At the end of the chat we will be sharing something extra special that can take you one step further in your marketing so make sure to listen out for that. We cover the purpose and reasons for having a bomb welcome sequence and do a deep dive into why our first welcome sequence was so bad! (Imagine that!) From there we share some of the reasons why it can be so difficult to get this right, especially in the beginning, and we finish off by emphasizing what you should be focusing on when you are putting your sequence together. Let’s do it!

Today’s show is an extra special one. In fact it was so special that we had to re-release it to all of our listeners because it was too good for just one run! This was a chat we had a little while ago with our friend, fellow unicorn and amazing red headed beauty, Courtney Foster-Donahue. Courtney Foster-Donahue is an Atlanta-based four-time entrepreneur, business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new program called FB Framework. The program was previously, and in some portions of this conversation, called FB Everything, just so you do not need to be confused between the two.

With over 1.96 billion people around the world on Facebook today, why are so many businesses claiming Facebook is dead, turning away from Facebook Ads, or not seeing any benefits in them? From Facebook page optimization, your business Facebook page, Facebook ads, to all the tiny tips to get you maximizing your reach and growing your business, we are covering everything. This re-run busts the Facebook myths that will help you turn your business around!

Welcome back to the Strategy Hour Podcast everyone! Today we have a very special and meaningful episode with a wonderful guest that we cannot wait to share with you. Her name is Aimee Beltran and she started her own business and podcast called Irresistible Icing. We are huge fans and cannot wait for you to hear what Aimee has to say! Our guest has struggled with weight and body issues since she can remember and she has turned this difficulty into a source of support and care though her company. She always felt she needed to get to this idea of the perfect body but after years of bad experiences and self destruction she realized there were other ways to live the life she was dreaming of.

Aimee gives us the scoop on her five guiding principles that have helped her to start living an irresistible life. She takes us through these and gives us many other great insights and personal experiences. This episode is quite a deep one and we would like anyone with any history of body issues to be kind and caring to themselves while listening as we know these kinds of conversations can be very triggering. Nonetheless there are some tears and lots of laughter during our chat and the overwhelming message that we and Aimee really want to bring to our listeners is one of body positivity and acceptance. And remember things do not always have to be perfect!

We have been working our booties off behind the scenes trying to set up something pretty epic in our business – the evergreen machine. So, in this episode, we’re finally ready to tell you about the pros and cons of this soul-destroying process and why it is so worth it! We all talk about financial freedom, we all want it, but you don’t always hear about the nitty-gritty testing, the waiting, the endless funnels inside the funnels and the insurmountable self-doubt it takes pushing through to get there.

Despite the many cons of evergreening, we managed to maintain our sanity, not kill each other, stick it out and evergreen a $2000 course online. The benefits of this has been more than we ever dreamed, and we want to tell you all about it, and how you can do it too. If you are a six figure business owner and are interested in evergreening one of your courses, then we want you to pay attention to this episode – it could just change your life.

Today’s Boss Talk question is: How do you think email marketing is changing due to new regulations? We all know the importance of email marketing, but the truth is that the state of email has changed a lot over the past few years and with the new data protection regulations, it is changing even more. Where is it headed and how are we going to have to adapt? Tackling this question here with us today, is our favorite regular, Steph Crowder of Courage & Clarity.

In this episode, we discuss the trending question, “Is email marketing dead?” and how you can make your emails stand out in a way that doesn’t make people kick you to their spam folder. We also discuss the power of in-person marketing, why talking to people like they’re human is the best tactic and how Abbie has been able to have a successful side business with no email marketing at all.

Today on the show we welcome Brit Kolo of Jam Marketing Group. Brit is a feel good marketing coach, accountability partner, abundance junkie and hugger of all things plants. Brit coaches boxed-in business owners to become independent, profitable leaders through self-awareness and #MarketingThatFeelsGood. In this episode, we’re diving into all things personality type and this corresponds to marketing plans. Brit believes that you shouldn’t have to feel fake and sales-y in order to grow your business.

By knowing your personality type and using that as a home base for your marketing strategy, she believes that you can truly create marketing that feels good for you. Here we break down what types of things feel good for certain personalities and what things might make us feel icky and uncomfortable, so that you can lean into the thing that is going to help you market faster, better and stronger. By the end of this episode, you’ll have a good sense of how you can make selling feel so right for you in your business.

Hey ya’ll! It’s our May review / June planning session coming to you live from Emylee’s very dirty office. In this episode, we go over some of the things we accomplished and didn’t accomplish in May, some of our daring plans for June and let you in on a little big secret… This June we will be bringing you the biggest launch you have ever witnessed at TCC and share some of our exciting new sponsorship prospects on the horizon.

We also share some successful news from our grueling switch over to Active Campaign and reveal why we deleted 21k subscribers from our list and are as cool as cucumbers about it. We also share the changes we have made to the business with GDPR compliance and why vanity numbers really don’t mean a thing. By the end of this episode, you will have a few great resources to help you take the steps you need to take in your business in order to reach success and sustainability.