Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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4 Things to Do Right Now if You’re Starting a Business from Scratch with Amanda Boleyn 

Today, we have Amanda Boleyn back on the show! She is the founder of She Did It Her Way, where she coaches women how to quit their jobs, replace their income, and build an online business they love. In this episode, we are talking about the four steps she has developed that you can implement right now to start landing clients and offering your services!

We know that considering current circumstances these steps might need to be expedited a little bit and they could feel a little hurried and rushed, but the point is they work so implementing them effectively could be just what you need. So, today we are giving you a lot of ideas on who you can be reaching out to, how you can figure out what to offer, and how to actually market and get your product or service sold!

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Huge Announcement: Our Secret Project is Revealed!

Spoiler alert! This whole episode is a giant spoiler alert because you are finding out something before it launches – and we are stoked! We are seven days out from doing the biggest thing since our signature program came out. We hope for your sake you’re listening to this after the launch so you don’t have to wait seven whole days for it. And we can tell you, we’ve been working on this project for more than a year, and we were pretty sure it would be a huge surprise to all of you, so we wanted it perfectly polished. 

We’ve given it tons of thought and came up with the solutions for all your design worries. If you’re not a graphic designer and are always fretting over getting your branding right and looking professional, don’t worry, the dark days are over. Tune into this episode for the big reveal that will be a game-changer for your business in 2020! 

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The Secrets Behind Scaling Your Service Based Business with Amy Northard and Parker Stevenson

Today we have our first roundtable discussion of sorts! We are joined by Parker Stevenson of Evolved Finance and Amy Northard of Amy Northard CPA! Both of our guests are people we work with and they are here to tell us about their experiences scaling service-based business scaling service-based businesses. Parker is our resident bookkeeping and financial guru and Amy is our tax accountant and so much more! Now you might be thinking that these topics might not make for the most interesting episode but we promise this is going to be super fun and not at all dull!

Both of our guests spoke at our recent summit about growing a team and productizing your services and we wanted to pick their brains just a little bit more on the subject! So they are here to give you some suggestions on realistic scaling and how they have found it possible to move things upward in their service-based businesses. So if you love client work but also want to keep growing and cannot quite imagine how it might all work, this is the episode for you!

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Is a Course, Group Program or One-on-One Coaching Your Next Step in your Business? with Christine McAlister

Today on the show we are so happy to welcome back Christine McAlister! If you are not already familiar with Christine, she helps high achievers replace income and continue to grow their businesses and be generally awesome! This episode is a look behind the scenes on coaching, group courses and one-on-one programs. We want to help you decide which might be the right one for you at any particular time. All of us on the show believe that different times require specific approaches, the trick is to know what you need and then follow that path to success! 

In order to do this, you need to establish expectations and clarify your goals. This relaxed conversation will feature all of us sharing our opinions and experiences in this realm, seeing our students progress and helping you figure out what is the best fit for you. We are going to hash it all out for you listening, so sit tight and do not forget to hit up our Instagram and DM us any thoughts, questions or reflection you might have!

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7 Things You Didn't Know About Us Starting Our Business

With all these transitions going on lately, we’ve had to do some reflection because as we move forward, it’s important to figure out what we want and where we’ve been and so we decided to share some things you probably didn’t know about us starting our business. Emylee might be remembering everything as perfect, but it definitely wasn’t! 

On this episode we make a few confessions and share some of the behind the scenes info that we haven’t talked about before. You might find these seven things surprising, you might find them relatable, but maybe you find it encouraging to hear that we did not have everything figured out before we started our business. A lot of stuff we had to learn along the way – stuff we’re happy to share with you, so be sure to join us for this episode! 

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4 Lessons About Business From The Bachelorette

So as you may or may not know, Abagail is completely addicted to The Bachelorette and all the associated shows! She has been following them for ages and seems to know almost all of the rotating cast of characters from each season and the ins and outs of this huge TV show. So she thought, why not use the show as a way to draw out some important life and business lessons seeing as though they are exemplified so well during the action of the latest season and the format in general? 

Even if you are not particularly in love with or follow the show that closely, there is a whole lot here for you! We draw out a few of these lessons and explain how they can impact your business in the long run, and all thanks to The Bachelorette. So make sure to tune in to a new twist on the regular Strategy Hour Show!

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Our Favorite Systems, Tools and Apps for the Creative Entrepreneur

So, we get questions all the time about which app is the best for each task. On today's episode of The Strategy Hour, we thought we would give you all of that and break down all of our favorite tools and tips for getting the most for your biz! We will go through each section of our business and give you a selection of what we use, recommend, do not like, and even some things that might be beyond your scope right now. 

Remember, just because we use it does not make it the best or the one you should use. Often you have to patch together a toolbox that is best for your specific needs, but we are here to show you the lay of the land! We want to be as transparent as possible and often the reason we use a certain tool at this time is that it was just the one we selected first! So all that being said we are sure you will get a lot from this episode and might just find your new favorite thing out there! Let's get into some strategy!

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What Not to Do When Pivoting from Services to Courses

Something that we repeatedly get asked about is content, specifically around what should be free and what should come at a cost, which platforms should be used to deliver the content in the best way. This is especially relevant for those of you who want to transition from services to digital offerings where you teach what you know. Truth is, there are so many different ways to approach this and this gets us overwhelmed very quickly. First of all, we’re going to give you permission to do less! So if you feel like you are doing too much and overcomplicating it, you probably are. 

If you’re running a strictly service-based business and you do not have a consistent income in that $5000 to $8000 range yet, then creating content is a massive distraction that is taking your time away from getting more clients. But if you have reached that six-figure goal, there’s really two main ways you can progress from here. One, you create an agency model, take yourself out of the work and hire people to do the work and scale from there by adding more people. Or two, you start doing less of what you’re doing now by transitioning to teaching other people how to do what you do. And this is what we’re talking about today: dos and don’ts when pivoting from services to courses, so stay tuned!   

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Becoming a Product Boss with Jacqueline Snyder and Minna Khounlo-Sithep

Today on the show we are so happy to welcome the combined force behind the The Product Boss Podcast, Jacqueline and Minna! Through their show, they teach business owners how to grow product-based businesses with strategies and a strong community. Each of them have their own business as well and have taken their personal work into their joint venture, offering their expertise as a great service to other creatives out there!

Today's talk is all about taking your products further and the idea of going deeper instead of wider. Although Jacqueline and Minna mainly focus on product-based business, these strategies can be applied to whatever you are working on with the basic idea being to make more of the customers you already have rather than going to find new customers from scratch. So let's dive in and hear what they have to say!

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It's Easier Than You Think to Make $100k from Your Services

Today on The Strategy Hour we’re diving deeper into what exactly we mean when we say that is should be easy and fun to make $100k from your service based business, within a year. There’s a misconception that money cannot be earned without really hard work, and to an extent this is true, especially for certain types of businesses. But you also have to be smart about it! Just to reiterate, when we say it’s easy to make six figures, we are talking about offering services like copywriting, designing and photography. And this is by doing the basic work only, aside from all the other side offerings like podcasts and training courses.

In fact, you should keep it as simple as possible, focusing on doing one thing really well instead of doing a bunch of different things. These other ideas are not bad, but until you’ve done the one thing properly, you won’t enjoy its full benefits. We’re also guilty of this and we’ve seen many of our mentees battling with the same thing. Today we’re breaking this down in a way that we hope will help you not to fall into the trap of believing that diversifying will necessarily expand your business and make you more money. Whether you’re thinking of adding on products or offering more services, you think that the single solid service you’re offering will not get you to your financial goals. Today we’re busting that myth, and we’re going to show you have it is totally possible to achieve your goals by sticking to the basics.   

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What We're Digging: In Life, Health & Home

Hey, everyone! Welcome to another episode of the Strategy Hour Podcast. Today's show is dedicated to chatting about all the latest things we are addicted to, the things we are digging and what we are into right now! Sound exciting? We hope so! Luckily for all of you, most of these things are all things you can buy, so you can use this as a fantasy shopping list if you so please, no one is stopping you!

So basically, in this episode we are going to chat about stuff today; stuff that helps you get one step closer to your own personal success. Take your cues from us! We have scoured our lives to find what is making them better and are bringing them to you. We are talking the last six or so months in gadgets, ideas, aids and plans. And believe us, there is no shortage of it! So without further ado, let's get to the list!

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Many Businesses You Recognize Today, Started with Services

Here at Boss Project we remember being young in the game; it was not that long ago! It is easy to look around and feel frustrated at everyone else's success, the success you are so badly lusting after. We usually try and figure out what our heroes are doing and how we can mimic it to get to where they are. Something that flipped this whole dynamic for us was the idea that you should never be comparing your beginnings to someone else's middle. This sentence stuck with us for a long time and helped us to take down our guard and look backwards to where other people started instead of where they are now.

Try this with us; think about a popular business or business person that you admire, one that makes you think, 'Damn! I want a piece of that!' If you want a business like theirs or something similar, the chances are you keep them in mind pretty often. Now believe us when we tell you that almost all of them started with services! That's why we have launched our new program this week! It is called Start with Services and it is the bomb! We know that for most of you, the biggest hurdle is not that you have nothing to sell or no great ideas, but rather that you need more leads and buyers. We teach the exact methods for these things. We want you to be able to go to your inbox and find new and interesting leads there every morning! Wouldn't that be great? So we made this program just for you to get there. Let's start this journey together!

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Introducing Start with Services: A Course Guaranteed to Get You More Leads

Hey everybody and welcome to a really, really epic episode! We are so excited to share some amazing stuff with all of you today, we can barely control ourselves! Okay, so we have a brand new program that we are launching and it is probably the best thing that has ever existed, anywhere, at any time. It is called the Start with Services Program and we are going to be digging into all its great benefits and telling you exactly why you should be signing up yesterday. We do not say this lightly, you could just go straight over the website and sign up immediately, it's that good! So if you are interested in getting booked out in your business, which you obviously are, look no further!

The thing that we have noticed is that most of you have amazing services, that is definitely not the problem. You have skills, ideas and all the rest in bucket loads. You know your craft and we would never claim to be able to teach you that side of things any better. We just want you to have more opportunities to share these gifts with more people and more clients. That's where the program comes in, it will guarantee and we mean guarantee, you more leads. In fact you will most probably have more leads than you will know what to do with, so what are you waiting for?

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The 3 Biggest Mistakes You Are Making in Your Service Based Business Right Now

Last time we shared a lot about our personal journey and the mishaps we had. Everybody makes mistakes, but we hope to learn as we go. So today we’re talking about the things that you might be getting wrong in trying to scale your service based business. Regardless of where you are in the process, these mistakes can be made at any and every level. So the episode today is going to involve a conversation that no one else is talking about. You might have incorporated some of the most popular strategies with the hope of landing more clients but have discovered that they are ineffective.

Trust us when we say we’ve tried and tested every trick in the book! Sometimes the problem is that we are aligning the wrong goal with the strategy. Other times, we try something just because everyone else is doing it and it seems to be appropriate for the service we offer. We are bombarded with information about how we should run our businesses, and sometimes this just clouds our judgment and overcomplicates everything. Get ready to find out how to fix these bugs with some practical examples from our own experience, so be sure to tune in for this episode!

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Lessons from Getting Laid Off Twice and a Failed Cupcakery

Welcome back to the show everyone, today we are giving you the scoop on the lessons we have learned from our failed businesses from the past and talking about how much you should lean into your dreams. We start businesses for a number of reasons, maybe you were laid off, want your own identity back, can't find another job, hate your current job, whatever it is, it is valid! So when we start something we usually tell ourselves a story of why we are starting it, we might want to be our own boss, make more money or any other of a plethora of reasons. The problem is that our strategies often do not match this initial motivations and we can find ourselves in our 'dream job', but also in a nightmare arrangement!

In our experience, this is the number one cause of burnout and panic attacks. If you do not allow yourself the space and grace to live the life you wanted when you set out on this journey, you might find yourself hating your biz more than any other thing you have done. Why would you want that? Some of us make big sacrifices in the beginning, telling ourselves that we will get to where we need to be one day and that this discomfort is only temporary. This usually lasts a long time and the hole only gets deeper, so do not dig yourself into it in the beginning! Why not guarantee your business and lifestyle of your dreams from the start? Take control and make the life you want, you do not need anyone's permission for that!

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meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

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Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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