In Part I of Our Journey to Facebook Ads, we talked about video, text, and graphic ads. Today, we are talking about all the nitty-gritty’s and diving into the different types of Facebook ads you’ll find inside the Power Editor. We will also be looking at the differences between conversion ads, engagement ads, and click-through ads. Next, we will be investigating the value of the Power Editor and helping you to become a smarter booster.

If you are wanting to start running your own video Facebook ads, we are also going to be sharing the behind the scenes of our $37,000 and $97,000 launch videos, giving you some action strategy tips for getting professional video ads on a small budget, and simply using what you’ve got. Still feeling overwhelmed? We’ve got you covered. Stay tuned to find out more about the free online FB Everything course that is sure to make you kickass at doing these Facebook ads! Take a listen for this, and so much more.

Today we are joined by Tara Bosler of T. Bosler Writing. She is a copywriter, y’all, for creatives just like you. We are super excited for you to learn from Tara and we want you to have your ears perked up because there’s a funny noise in this audio that we are not going to cut out and we want you to try to guess what it is before she tells us. Because to me, it doesn’t sound anything like what it actually is. Suspenseful!

Inside this episode, we are talking about how to be authentic in your writing and how to use your conversations with not only your friends, but also your clients, as intel to use on the things that you spit out into the world. We are talking about whether or not it’s okay to be grammatically incorrect and we get into some details about how to hire a copywriter. We know this sounds simple, but Tara breaks it down to make it even better for you inside your business. We can’t wait for you to jump in and start writing some copy, and we are super excited for you to listen to this episode!

For part one of ‘Our Journey to Facebook Ads’, we are diving into all the creative nooks and crannies of Facebook ads. Here, we look at the specific ads that we’ve run and how they performed to ultimately answer the fundamental question you’re all wondering about: Are Facebook ads worth it? Today, we’re looking at what worked for our campaigns, what types of Facebook ads performed better for us (video or graphic), targeting cold audiences versus establishing warm audiences and tons of tricks and tips to maximize your Facebook ad spend.

We went from knowing zilch about Facebook ads to knowing so much that we had to break this episode into two parts. If you are someone who is easily freaked out by Facebook ads, don’t be, because after this episode, you’ll realize it’s way easier than it seems and it’s worth every darn penny! But before you even start running your ads, let’s take a look at a few of the things you need to establish first.

Today we’re chatting with our friend, fellow unicorn and amazing red-headed beauty, Courtney Foster-Donahue. Courtney is an Atlanta-based four-time entrepreneur and business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new programme called Facebook Everything.

With over 1.96 billion people around the world on Facebook today, why are so many businesses claiming that Facebook is dead, turning away from Facebook Ads, or not seeing any benefits in them? We are covering everything from Facebook page optimization, your business Facebook page, Facebook ads, to all the tiny tips to get you maximizing your reach and growing your business. On today’s show we are busting the Facebook myths that will help you turn your business around!

When people think of hiring, they often think that it is a complicated, convoluted, crazy process. But the truth is, it really doesn’t have to be. On today’s show, we break down the logistics of hiring into five basic action steps. First, by recognizing the gap in your business. Second, by putting your feelers out into the hiring marker. Then third, once you’ve got your list, narrowing it down to a promising employee selection. Next, negotiating pricing and then finally, locking it down with a contract. See, not too complicated, right?

Today we’re going to give you the inside scoop into how we do this in our own business as well as give you the resources to enable you to free up some time, protect yourself and your employees and get everyone on the same page and #winning! Whether you’re an employer looking to hire or an employee looking to be hired, take a listen for some tips for a more empowering experience.

Today we have Trena Little on the show, a YouTube queen and Video Content Strategist. She has grown her YouTube channel and audience with video content, and it has really impacted the way that she does business. Not only that, it has also made a big difference in the way that she engages with her people and she is breaking all of that down for us today. Trena has been featured everywhere from The Huffington Post to Modern Entrepreneur, as well as the All Up in Your Lady Business Podcast.

Together, we are talking through all of the major benefits of having your own YouTube channel. Next, we dive into how to get past the overwhelm of creating video content, examples of ways to brainstorm awesome ideas, plus the exact process you should go through for setting up your YouTube channel and posting your video content. We even go over some awesome ways to get your videos to rank on Google. Trena is a powerhouse of information and we are so looking forward to sharing all of her great advice with you.

On today’s show we literally take you behind the scenes of the biggest launch of our careers! After two years of hard work and thinking about what we could offer the world that’s really going to change the landscape for creative entrepreneurs, we launched The Strategy Academy. We don’t think you guys realize the amount of excitement that we have to bring you this episode. Not only are we excited because it means the launch is over and we can finally breathe, but we are also excited because it’s the biggest launch of our careers, ever! It also meant a lot of lessons learned, a lot of successful decisions, a few minor tweaks and pivots, and some crazy data and stats that absolutely blew our minds!

A lot of people plateau because they don’t know how to automate and they don’t know how to grow a team. So we took everything a step further in the Strategy Academy and really gave people like a full blown roadmap! The launch took off in June this year and had some unexpected highs, some surprising lows and some exciting turns! Today, we are giving you the launch breakdown 101. The data, the results and the digits — because y’all know we hold nothing back — of our most recent $94,936 Strategy Academy launch. Hear how we did it and how you can do it too!

Today on the podcast we have Jessica Yarbrough, The Mompreneur Coach. Jessica is a successful entrepreneur, marketing strategist, and business coach who helps other women create high-end coaching programs so they can create their own amazing enterprises.

We’re talking about how to shift your mindset to not only own your worth but charge the big bucks for your offers. We dive into talking about the best practices of whether you should charge hourly rates or bundle up your offers in premium, high-end packages. Jessica shares all about how she was able to build her six figure coaching business without fancy funnels, without a large email list, and without spending any money on ads. So you grass-roots people who think that a premium business with premium services and offerings is out of your reach if you’re not putting a whole bunch of money into it, we know you are really going to like this episode!

We are coming in with a little light episode today. Actually, it might not be so light with the questions that have been coming in right now. We get a crap ton of questions from you guys all the time, both personal and business related, and usually we have already recorded or written something about it. But sometimes we just get this kind of hodgepodge of questions from you guys that just don’t quite fit into any particular topic.

So today we decided to tackle them in a Q&A format. This isn’t fancy, it isn’t organized, but it is going to answer those burning questions that y’all have for us! We are just going to go down the list and answer your questions, one by one. We are giving the people what they want. As simple as that!

Today on the podcast, be prepared to laugh a lot because Allison Marshall is a handful. We had a ton of fun interviewing her, as we go back a while. We met up with her for coffee sometime last year and since then, we have partnered up on a few creative projects and it has been really fun to see her and her business grow as she’s transitioned from a full-time wedding photographer into teaching other creative entrepreneurs how to grow a profitable online business. She is here to share her story and the steps that she took to make all of that happen, so if that’s something that you’re wanting to be doing, then this is the episode for you.

Be sure to listen to how Allison transitioned from wedding photography to online sales. We also talk about the things that actually helped her make it happen, like getting people on her list and attracting the right kind of people. She shares her thoughts and processes on being yourself in your brand and things you can create for an opt-in to get people on your list, and also does a quick brainstorm of all the different tactics that she uses and how she is successful at getting people on her list. You can copy and paste those with some freebies that we’re mentioning today! We had a lot of giggles, a lot of passionate yelling and a really good time. Can’t wait for you to get into this one.

As you may or may not know, we had a Five Days to Launch Challenge earlier this June and we ran it literally just for five days, but we did a lot of promotion leading up to it and we wanted to talk to you today about everything that worked, the things we would've changed, how our engagement went throughout and how it's affected our launch so far. While recording this podcast, we’re literally still in the middle of launching, so can't give you final numbers, but we can tell you what we think it did in the beginning. We’re excited to jump in.

We are going to talk all about the challenges of launching and how to use these challenges to launch better, faster, stronger, awesomer, and smarter. We also dive into how to build more engagement, be more valuable, get more people on your list, and have a damn fun time doing it! So if you are ready to have some fun while making some money, then you better not miss this episode.

Today on the podcast, we have Dana Malstaff of Boss Mom. She is a mother, author, business owner, content strategist, coach, podcaster and blind spot reducer. Dana is a big deal! We have known Dana for quite some time now, but she has been guiding moms all over the internet for a while and helping them nurture their businesses and figure out this whole game of growing an empire while growing a family.

We’re covering a lot today, trying to get to all the topics and questions that you guys have brought up over and over but we just haven’t been equipped to deal with yet. So we brought on Dana to cover the good stuff, like how the heck do you handle mom guilt and business guilt? Can you actually build an empire with little ones at home? What’s this whole myth of balance, and what can we reframe our mindsets around in order to make sure that we are being awesome parents and awesome business owners and awesome people in general? We’re talking about some really great tactical items that you guys are going to walk away with to really let go of that guilt, and reframe your focus around what you are doing in parenthood and business ownership.

You guys, today is kind of an incredible day. We are introducing you to our newest creation, The Strategy Academy. It’s our digital baby, the thing that we have been working on literally from day one. We wanted to create this new movement and program and opportunity for small business owners, specifically creative small business owners. The reactions have been amazing, the support, the cheerleading, everything around this program has just made our hearts go super warm and fuzzy.

Today, we’re going to introduce you to the Strategy Academy, we’re going to walk you through what’s inside, why it’s amazing and kind of explain more of the choose your own adventure that we have built inside this program. This will help make those decisions a little easier and really give you some guidance as to what you’re going to get out of the program and why we invested so much time and energy into it.

Today we are chatting with Sagan Morrow, who is a small business strategist, published author, and blogger at SaganMorrow.com. With nearly a decade of experience as a freelance writer/editor/social media manager, Sagan now teaches struggling solopreneurs how to create their own customized, actionable strategies for starting and building their own successful, profitable home-based businesses, without the overwhelm. Sagan is an intersectional feminist with a degree in Rhetoric. She recently launched the Candid Conversations small business podcast with her business partner to share the behind-the-scenes real, raw stories of entrepreneurship, in an effort to inspire and guide others through the uncertain landscape that is being a small business owner.

Sagan and her now business partner launched their podcast in seven days and today we’re going through the steps of how they made that happen, how they figured out the tech, and how they landed a sponsor. We also go over exactly how they got onto iTunes, what kind of hours they put in, and advice that they have for people who are wanting to launch anything in a small amount of time. So if you are ready to get off the fence and get your ideas out into the real world, then you should definitely tune in to today’s episode!

We are here today to congratulate all of you who just came through on the other side of the glorious hill after finishing our free Five Days to Launch Challenge. In this episode, we are going to do a quick recap of what the heck you all learned in the challenge and maybe try to give you one more boost of energy to keep trucking forward. Plus, we are going to give you an invitation to another free challenge for you to learn even more awesome, amazing things for your business.

We have been so impressed by the community that was able to take an idea that they had, turn it into a product, and get it to market in five days. We are briefly going to go over the steps the participants took, so if you missed the challenge and you want to figure out what the heck they did, definitely stay tuned because you can participate in our next one for sure. We are definitely going to do this again because it was an absolute party and, as you know, we will be here again probably in like a week or so giving you a full recap of the challenge and a behind the scenes look from our end. So if this is something that you guys are wanting to incorporate in your own business, you can just copy and paste what we did because we had a blast!