Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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Planning and Preparing for Black Friday Promotions with Abbey Ashley

Our guest on the show today is Abbey Ashley, the founder of The Virtual Savvy! After running her own successful VA business for a few years, she has gone on to help other aspiring virtual assistants launch and grow their own at-home businesses from scratch. We get to pick her brain today, and the reason we’re so excited is that she has an amazing business philosophy which involves keeping things simple while still making a major impact! She has perfected the art of doubling down on the areas that work and remaining laser-focused on those rather than getting distracted.

In this episode, you’ll learn about her launch game plans as well as how she deals with Black Fridays, teaching us how to set ourselves up for a booming year ahead. You’ll be thrilled to know that Abbey will also be a speaker at our upcoming Boss Project Summit, another great reason to sign up and get your pass!

Guest User 11/5/19 Guest User 11/5/19

4 Highly Effective Sales Techniques & How We Are Using Them in Our Businesses

Do you want to increase your sales? Of course, you do, we all do! There are so many strategies out there on how to do this and today we are picking out four that we use and that have been highly effective for us! We hope that sharing this with you will help you decide which strategies are best for you and your hustle. When we speak about our work we are referring to Boss Project, our main thing and then each of our own side gigs. Some of the strategies have worked better in different places but we will be unpacking all of that, do not worry!

The cool thing is you get to try these out for yourself and see which suits you. We want you to think about which fits with your goals and lifestyle, as well as its conversion efficacy. These are the most important metrics for you to keep an eye on while testing things out. Don't forget to keep the conversation going over on Instagram, you know we love to hear from you, so hit us up with any thoughts or questions!

Guest User 10/31/19 Guest User 10/31/19

How to Scale to 6-Figures and Leave Your 9-5 in Under 12 months with Taylor Slango

Welcome back to the show all you lovely listeners! Today we have a great guest who we cannot wait to share with you. Taylor Slango is an online business coach who helps women looking to grow their empire without compromising the things that are important to them! Her focus is on helping clients align their energy and strategy, in order to have more fun, make more money and ultimately make more sales! She started her business just one year ago and has since scaled to six figures and managed to leave her 9 to 5 in under 12 months. Impressive, right? This path is exactly what we will be talking about today!

We are sure you all have a million questions around this transition. What it looks like, what to watch out for, how to know you're ready, the mindset to aim for and so on. Do not fear, we cover it all! We think the fact that Taylor is so fresh into this journey herself makes this an amazing opportunity to get her perspective! Taylor will also be at our upcoming summit, which we hope all of you have your free tickets for and if you do not yet, go get them! Her presentation is titled, 'How to Plan Your Next Sold Out Launch Without Stress, Overwhelm or Burnout'. This fits perfectly into today's conversation and we think you all need to hear it, so join us as we dive in!

Guest User 10/29/19 Guest User 10/29/19

How to Get Unstuck if You're a Perfectionist or an Overachiever

Our whole mission is to help you transform your passion into a full-time business that provides you with a sustainable income, while also giving you the freedom to make your own rules. But becoming a creative entrepreneur comes with its own obstacles, and today we talk about the three-level model that we use to help our audience better understand business and where they are at in the process. The first tier of the model has you stuck in the idea phase, which often involves redesigning your brand, changing your website and trying to get all the cosmetic aspects perfect. The problem is, however, that you never move on to the implementation stage.

When you are on the second level, you have started implementing your ideas and have made a few sales, but here you might also get trapped. There is a temptation to try several ideas at once and you come up with many tools and programs to help you grow. But the truth is, if you want to get to that third level, you need to simplify by choosing to focus on only one or two things, and then to carefully measure their results. Remember to sign up for our upcoming webinar where you’ll learn a whole lot more, including our business philosophy, the most common mistakes creative entrepreneurs are making and how to get past yourself!

Guest User 10/24/19 Guest User 10/24/19

Increase Engagement and Grow on Instagram in 2020 with Joelle Elizabeth

Today we are so lucky to host Joelle Elizabeth on the show! Joelle is a boudoir photographer and marketing strategist for other ambitious photographers and she is here to talk about growing a following and creating engagement on Instagram!

Remember when we almost deleted out Instagram account? Well, Joelle was one of the amazing people who reached out to us and offered some great alternative ideas and we are eternally thankful to Joelle for the great value she has provided to us! Join us today as we get into how to double down on what you have going on and boost your status on the 'gram to get that business pumping!

Guest User 10/22/19 Guest User 10/22/19

September Profit Report – What We’re Doing to Avoid Losing 4K Each Month

Today we’re sharing with you our profit report for September. This is such a great opportunity for us to reflect on our business while also giving you a sneak-peek into how this might be applicable to yours. And before you think this is going to be boring – it’s not a traditional income report and we’re not giving you every single figure because it leads to a lot of unnecessary comparisons, disrupting the possibility of learning something.

In this episode, we’re going to go over what worked and what didn’t, where the money came from and how it left, and what profit was left right at the end. Comparing September’s report with the previous month’s will also be helpful in understanding the unpredictable nature of business and will be a good starting point for getting some new strategies in place.

Guest User 10/17/19 Guest User 10/17/19

The Secrets Behind Scaling Your Service Based Business with Amy Northard and Parker Stevenson

Today we have our first roundtable discussion of sorts! We are joined by Parker Stevenson of Evolved Finance and Amy Northard of Amy Northard CPA! Both of our guests are people we work with and they are here to tell us about their experiences scaling service-based business scaling service-based businesses. Parker is our resident bookkeeping and financial guru and Amy is our tax accountant and so much more! Now you might be thinking that these topics might not make for the most interesting episode but we promise this is going to be super fun and not at all dull!

Both of our guests spoke at our recent summit about growing a team and productizing your services and we wanted to pick their brains just a little bit more on the subject! So they are here to give you some suggestions on realistic scaling and how they have found it possible to move things upward in their service-based businesses. So if you love client work but also want to keep growing and cannot quite imagine how it might all work, this is the episode for you!

Guest User 10/15/19 Guest User 10/15/19

Seasonal Marketing Strategies and Conquering 2020 with the Boss Project Summit

Welcome to the Strategy Hour, everybody! Today's show is all about our upcoming summit! Yup, it is our fourth summit, can you believe it? This time we are focused on helping you make the most of the end of the year and soaring into the new year like a rockstar! It is going to be so awesome and we can hardly contain our excitement about it! There is so much potential for the last part of the year and we probably do not need to tell you that Q4 is a really big one for small business owners.

Our summit is going to set you up to tie a big, beautiful bow around 2019 and kickstart the new year on the right foot with the best energy. It can also be used as a great way to take stock and move into the next phase based on the lessons available. We wanted to bring you a complete package that offers a selection of things you need for now, the end of the year and the new year too! These time-sensitive strategies and ideas will cover Black Friday, Cyber Monday, the holiday season, planning, questions and setting goals. We want to help you commit to the right things and give you the right stuff to implement in your business for the better. Join us as we give a preview of what to expect!

Guest User 10/10/19 Guest User 10/10/19

Using NLP to Perfect Your Sales Language, Change Your Deep Beliefs and Rewire Neural Pathways with Jen Casey

Today we are super glad to welcome business and NLP coach Jen Casey to the show! Hailing from NYC, Jen is focused on helping coaches sell profitable group programs by incorporating psychology into their sales techniques. She also has her own podcast called the Inner Boss Podcast, so make sure to check that out! As you probably know, here at The Strategy Hour we are pretty obsessed with psychology! Jen is all about perfecting sales language for webinars and in-person meetings and uses her techniques to change deep-rooted beliefs and alter the neural pathways that hold us back.

She has action steps for repeating patterns that create new pathways and habits that are more in line with our goals and ambitions and by learning these ideas you can help your customers do the same thing! This is a long episode with lots to think about, so you might want to grab a notepad to take part in the exercises! Make sure to share your experiences on our Instagram, we love hearing from you!

Guest User 10/8/19 Guest User 10/8/19

The Side Hustle Epidemic

We did a survey to find out where you guys are currently at in your businesses, the areas you are struggling in, what kind of profits you are making and where we could come in and offer some guidance. What we’ve noticed from the feedback and about the industry in general is that there is an epidemic going on – one that involves the side hustle! So, we thought we better address this topic, not to pigeonhole you, but rather to give you the facts we’ve gathered.

The survey is technically still live, and the report is automatically updated, so you can keep checking in to see how the data shifts. In our email correspondence to you, we will link the survey and the results page for you to access easily. What do other similar surveys say? Where are most of you in your businesses? What kind of money are you making or hoping to make? We get into all of these questions, revealing some super surprising results! Join us to find out what your sisters said about their side hustles!

Guest User 10/3/19 Guest User 10/3/19

Unf*ck Your Biz Framework with Braden Drake

Today on the podcast we have Braden Drake, a California licensed attorney with a master’s degree in tax law, joining our conversation. He runs an education company that teaches other small business owners how to get the legal and tax stuff in order to ultimately unf*ck your business framework! He’s a pro at sorting out all the accounting and tax mess we make in our businesses, all those things that are totally befuddling to most of us!

You’ll be happy to hear that he dishes out a lot of great strategy regarding lawyer-y things, and towards the end of our talk, he also gives away an awesome resource. If you need to do some damage control or brush up on your know-how around the sticky issues like choosing the right entity, paying quarterly taxes and avoiding Frankenstein contracts, be sure to tune in!

Guest User 10/1/19 Guest User 10/1/19

The Truth About Employees Vs. Contractors

We’ve heard from a lot of people that going from contractors to employees is complicated, expensive and overwhelming, so for a long time, we avoided going down that road. But then we started looking into it and considered all the potentially good stuff about having employees, such as having more control over how they spend their time and when they work. On today’s episode, we want to talk about all the things to think about before hiring an employee, because the truth is, it is very different and a much bigger responsibility.

There are pros and cons to both, though, and that is why we share with you our experience over the last few years, so that you can be prepared for whichever scenario you choose. It’s all about looking at your business and figuring out whether you are in a financial position to take on a full time employee and whether you are prepared to deal with the positives and negatives of each option. Join us for everything you need to know about the people who do work for your business!

Guest User 9/24/19 Guest User 9/24/19

August Profit Report: How We Made 24% of Our Income from A $29 Product

Income reports can be super distracting and set you on a road of comparison, so instead of focusing on the exact dollars, it might be more useful to look at the profit and give you a breakdown of the biggest sources of income as well as the major expenses. Therefore, we are calling it a profit report and we want to ask all of you, even before we start, to DM us feedback – whether this format worked and helped you in your business.

In this episode, you will hear more about our thought processes around profits and expenses, but it is important to keep in mind that there are many different ways in which to approach this, so we are not suggesting that you replicate exactly what we do. For the sake of transparency, we also want to let all of you in instead of just talking about the topic. We believe sharing the truth about our business will be of much greater value to you than simply giving you a blueprint for what it should look like. The focus should be profit and figuring out what your goal is in this regard is more important than being able to say you are a six-figure business. We’re baring it all today, so don’t miss out!

Guest User 9/19/19 Guest User 9/19/19

Becoming a Full-Time Creative Entrepreneur

Today we are talking about what it means to become a full-time creative entrepreneur. Scary thought? Maybe, but we’re here to tell you that starting your own business does not have to be the insurmountable project it is often believed to be. Yes, it can be riskier and less stable in many ways, but what we are going to tell you today is really going to surprise you, and hopefully encourage you to take the leap of faith toward becoming a full-time creative entrepreneur.

Ultimately, our goal is for you to create for yourself not only a job but a sustainable income so that you can provide for your family while also enjoying the lifestyle you want. We share with you a bit of background about our early lives and how it shaped our desire to work for ourselves and talk about the different pressures and circumstances that influence your perspective on entrepreneurship. We also talk about getting to your success point ASAP, what you can expect in terms of free time as an entrepreneur and why this is all 100% within your reach. So, get ready for some encouraging insight!

Guest User 9/17/19 Guest User 9/17/19

Is a Course, Group Program or One-on-One Coaching Your Next Step in your Business? with Christine McAlister

Today on the show we are so happy to welcome back Christine McAlister! If you are not already familiar with Christine, she helps high achievers replace income and continue to grow their businesses and be generally awesome! This episode is a look behind the scenes on coaching, group courses and one-on-one programs. We want to help you decide which might be the right one for you at any particular time. All of us on the show believe that different times require specific approaches, the trick is to know what you need and then follow that path to success!

In order to do this, you need to establish expectations and clarify your goals. This relaxed conversation will feature all of us sharing our opinions and experiences in this realm, seeing our students progress and helping you figure out what is the best fit for you. We are going to hash it all out for you listening, so sit tight and do not forget to hit up our Instagram and DM us any thoughts, questions or reflection you might have!

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meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

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Listener Love

paigeamberbacani
Abagail, thank you SO MUCH for this fresh passion! I can hear the genuine excitement in your voice over what is working well for you right now and what you have overcome in the past! Your resilience is truly contagious and I am so grateful for the knowledge that you freely share!
GoodGood Investing
An amazing podcast! From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!
Genevieve0721
I wanted to reach out and let you know how much I’m enjoying your podcast. It’s truly amazing and I’ve learned so many valuable tips and insights on how to scale a business without burning out. Your content is truly awesome and I appreciate you sharing it with us listeners!
Mezar C
Your podcasts are fantastic! The latest episodes highlighing your journey from graphic design to various marketing roles is truly motivating for aspiring entrepreneuers unsure of their career paths. Awesome content!
Fabi Paolini
Love your podcast, you bring so much value to your listeners. Thank you!
Josuediazv
I really enjoyed the episode that covered the importance of building a highly engaged and motivated team to help company scale and grow. I would highly recommend this podcast to everyone interested in learning practical business strategies to start, scale, and grow a business.
Ashao FreeSky
Super valuable. Abagail provides simple and actionable advice for growing your business. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping. I definitely recommend giving the podcast a listen!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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