Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

Podcast, Leadership Guest User Podcast, Leadership Guest User

November Profit Report: Would You Take a Short Term Loss for a 5X ROI?

Welcome to the November profit report! All businesses experience ups and downs – we do too – and sometimes what at first seems like a minor thing turns out to have a big impact on profitability. You all know by now that we’re all about profit here at Boss Project and we’ve spent too much time focused on the top line that we missed many of the intricacies going on in the background of our business. We’ve been showing you how to stabilize your profit and our own goal is to get to that 30% mark, but we also understand that there are many moving parts – things that are beyond our control – that ultimately determine your profit. For starters, it’s imperative for you to know exactly what comes in and goes out of your business every single month and to be truly aware: you can’t fix something if you didn’t know it was broken! Three factors impacted us negatively in November, two of them were actually preventable, but now we know and we won’t make those same mistakes again. 

When we talk about being aware, you have to know your awareness not only drives your decision-making, but it makes you alter your focus on the flip side. It’s not necessarily that you need to decrease your costs, but it’s about looking carefully at what the root problem is. Something might even seem like an issue when it really isn’t. That’s why you never make decisions on a whim: decisions should be made after digging deeper to find the underlying problem. When you have this kind of information, you might look at your results differently. Join us again today as we take you through the highs and lows of November 2019! 

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Podcast, Branding & Design Guest User Podcast, Branding & Design Guest User

Brand Marketing vs. Direct Marketing: Why Your Goal on Social Media Should Not be an Immediate Sale with Claire Diaz-Ortiz

Today our guest is Claire Diaz-Ortiz! Claire is an author, renowned speaker, and startup investor. She was an early employee at Twitter and has taken that essential expertise into her work as a consultant and authority on social media and online branding. Her books have been published in 12 countries and won many awards. She has been featured widely in both print and broadcast media. Today we are referring specifically to her latest book, Social Media Success for Every Brand and unpacking some of the lessons she has compiled in its pages. 

When we say Claire is a social media genius we really mean it! In our conversation, we unpack the difference between direct marketing and brand marketing and why you should not be targeting an immediate sale on social media platforms. Claire breaks down a few common mistakes made by brands and big businesses on the various social sites we all use and shares some very easy and quick strategies you can start implementing today to get things going!

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Our 2020 Words of the Year and How They Apply to Your Business

It’s that time of the year again — we’re sharing our favorite words for 2020 and how they relate to your business! This past year, Abagail’s word has been “react”. She worked hard at learning to process her emotions in healthier ways and to not overreact to situations, trying to find that delicate balance between allowing yourself to feel the feelings but also not letting them guide your decision-making. 

Emylee, on the other hand, wanted to approach this year with “ease”, knowing that she had many changes ahead, such as moving to a new house and figuring out childcare. What she learned in the process was that she needed to make a decision that worked for her at that moment instead of trying to make long-term, “forever” decisions for every little thing. In this episode, we share our new words for 2020, and they’re good! Why not choose a word of your own (and share it with us over on Instagram) to guide you through the year; a word that summarizes the mindset you would like to adopt and take into the new year? Be sure to join our conversation to learn the whats, whys, and hows! 

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Podcast, Mindset Guest User Podcast, Mindset Guest User

How to Get Over Self-Sabotage and Increase Your Take Home Pay by 20% with Claire Pelletreau

Today on the podcast our guest is Claire Pelletreau, a Facebook ads and conversion optimization expert. Her genius involves brainstorming, strategizing, training and overseeing aspects of ad spend for her clients – but that’s not what we’re picking her brain for today. We hear her take on what it means to show up in your business and focus on things that increase profits. We also talk about the nagging sense that you’re not growing as you ought to in your business and those things that lead to self-sabotage. If you’ve ever suffered from imposter syndrome, this episode offers you loads of questions and points of consideration that will help you to move past those gnarly mindsets. 

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Lego is more Profitable than Louis Vuitton and Other Fun Facts You Didn't Know About Business

So Emylee has been following a new Instagram account and just wanted to share some of the amazing data that she has been geeking out over for the last while! We have selected four specific posts that she found thought-provoking and worth talking about and will be unpacking what they are about and what we can learn from them. The account is called Chartr Daily and they post charts and graphs that represent interesting statistics and facts from the business world. They often add some commentary and discussion in the description, as well as having a newsletter with more detailed information. 

Here at the Strategy Hour, we love looking at charts! They might be slightly more difficult to make but that does not mean we cannot appreciate and enjoy what they are communicating! The four charts we have selected to discuss in today's episode are especially applicable to us, our industry and the conversations we have been having on this podcast, so head over to have a look at the posts and let's get into some strategy!

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Podcast, Branding & Design Guest User Podcast, Branding & Design Guest User

Why Your Business Needs to Start with a Brand Strategy with Rachel Green

On the Strategy Hour Podcast today, we are joined by the wonderful and amazing Rachel Green! She is one of the first people we connected with when we were starting out in the online business world. She has been in business for the last seven years, helping hundreds of businesses grow and succeed. As a brand strategist, designer and educator, Rachel has generated over 5 million dollars in sales for her clients and her focus on empowering female business owners is truly inspiring!

In this episode, we are breaking down what a brand strategy is, why it is important to start there and the questions that you need to ask when figuring this all out. Rachel offers some great thoughts to work through in order to help you make sure your story and brand are pushing you forward. She is all about progression, not just pretty branding and logos! We really respect Rachel's perspective on the strategic part of branding and we know you will all find it very useful. So buckle up and let's get into some strategy!

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Podcast, Branding & Design Guest User Podcast, Branding & Design Guest User

Design & Branding Tips for the Non-Designer

In the creative entrepreneur world, there are so many talents and you guys are doing great! But the one thing we’re seeing, and we’ve done the same thing, is that design work sometimes falls a little short. You might be a photographer, fine artist or wedding planner but do not necessarily have the expertise when it comes to your branding — that’s a set of skills entirely on its own. It could be an email header, a social media announcement or an infographic you need to whip up, and it’s not as easy as it looks. Graphic designers are trained to know what works and have a sharp eye to identify off-balance designs, but we regular folk don’t have that same skill. 

So, today Emylee gets to direct questions at Abagail who, as you all know, is a kick-ass designer. Wearing her designer hat, she will advise you about representing your brand in the most professional manner even though you lack professional skills. As much as we focus on teaching you guys about increasing profit, the way you show your brand to the world can be a make or break aspect. The bottom line is this: when you use the same styles, colors and fonts consistently, you become recognized as a brand, and that is your goal. 

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Podcast, Branding & Design Guest User Podcast, Branding & Design Guest User

Top Tips to Be a Better Communicator and Add Humanity to Your Brand with Alexis Teichmiller

This week on the Strategy Hour, we welcome a great friend of ours. Alexis Teichmiller is here on the show for the first time, which is kind of weird and surprising! We have known each other for over 3 years and we are super happy to have her, finally! Alexis is currently in Texas, although Illinois is definitely her home, and she works at ConvertKit where she creates, explores and inspires entrepreneurs through her position as the manager of ConvertKit's affiliate program. She loves building relationships with influential creators and got in the game as an online entrepreneur and blogger herself! So she knows the game and its frustrations. She wants to help bloggers find the right fit at ConvertKit and how they can be more human in the communication and branding!

In this episode, Alexis gives us some great tangible action steps. The script she offers can easily be used to do what she does and we guarantee you will see some great results! We can all improve our communication with all those who are close to us; this means partners, friends, family and those we work with. Alexis also shares two amazing tactics that ConvertKit has adopted as a company which are a bit scary but pretty revolutionary! There are a bunch of cool takeaways for your business, as well as some book and podcast recommendations that we know y'all are going to love! We are so excited to be talking about the human element to business and how you can show up as vulnerable, relatable, real and strong all at the same time!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

How to Build an Engaged Community (Online and IRL) with Ashley Knight of Hello Boss

On today’s episode we are super-duper excited to host Ashley Knight of The Hello Boss Community. Ashley founded the community as a means to support and bolster other businesswomen who were in the same boat as her. Through her group she is able to teach and coach strategy to an ever growing number of dedicated members and she loves it! And we love her for it! Here at The Strategy Hour Podcast we know the value the of groups we have run and been a part of, they can be the lifeboat bringing you back in when you are out at sea, so we know exactly what Ashley is talking about!

In our discussion we cover the early stages of starting a supportive community, relationships within this space, real world events, social media, sensitivity masterminds and much more. Ashley is one of the most dedicated community founders we have spoken to and we are sure her attitude and advice is going to be wonderfully useful and inspiring to all of our listeners. So whether you are part of an online community or looking to start one yourself, this is definitely the episode for you. Listen in to get the low-down.

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Podcast, Systems & Automation Guest User Podcast, Systems & Automation Guest User

7 Productivity Hacks for the New Year

In this episode we dive into seven habits we believe lead to a more productive life and a more productive business. These seven habits will ultimately help you achieve the goals and dreams you are seeking – whether those are personal or financial. You are one person, with multiple facets, and you can’t play blind to the fact that you have a life outside of work! We want to incorporate that into living a lifestyle that gets you where you want to go. These seven habits have been monitored over time in our own business. Whenever we are incredibly productive, we take a look at everything that we were doing over that time and ask, “What was a constant? What habits combined aided our productivity?”

A lot of people ask us what is it that makes us so productive, and everyone seems to be waiting for that miracle answer. But the reason why we are covering seven habits is because it is never just one thing. It’s never just one thing you do that helps you sell more, or get more people on your list, or land more clients. It is a combination of things that helps to create a successful business and a successful human being. So take a listen and learn more about the seven habits we focus on that have led to more productivity in our lives and how it can lead to more productivity in your life too.

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Podcast, Branding & Design Guest User Podcast, Branding & Design Guest User

Lessons in Name Changes and How to Truly Run a Business That Serves First with Nathan Barry of ConvertKit

We have such a great episode for all of you today, we literally cannot wait to share it! Today on the Strategy Hour we host Nathan Barry from ConvertKit! Now it may come as a bit of surprise he is not actually here to talk about email marketing and funnels and all that good stuff that we all love him for, but rather he is going to explain the big changes that almost happened at ConvertKit this year. We say almost because for those who might not know, ConvertKit, the hugely successful and constantly growing company almost changed their name during the summer and then decided not to. So Nathan is here to give the low down on this experience, how it all transpired and the lessons he and the company took away from it.


There is so much to learn in the episode so grab whatever you need. Maybe even some tissues because it gets a little emotional! We chat about handling audience reactions, moving forward with ConvertKit, difficult conversations, the big lessons, and much more! This conversation is such a true and honest reflection on a difficult and potentially disastrous process and it is not often we all get to have such an inside scoop on a true industry leader. So without much more ado, let’s dive right in!


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Podcast, Leadership Guest User Podcast, Leadership Guest User

Haven't Planned 2019 Yet? This Is How You Can Do It In a Day

Hello and welcome everybody to another episode of your favorite podcast! We are doing all the end of year round ups, reflections and strategy activities and today is all about getting that planning in for next year. We cannot believe 2018 is basically already over; it has just flown by and we are pretty sure you feel the same way! So if you have not yet got down to planning things for you and your biz, this is just what you need to get started and crush that session. We all need things on our calendars so we do not go stumbling blindly into the next rotation around the sun. So why not get down to it with us? We got you!

We will also be giving a few sneak peeks into what we will be doing next year, so you are not going to want to miss that juicy info! We chat about making time for your planning session and how to prepare successfully as well as getting into some of the key aspects of realistic and inspiring goal setting. A key takeaway from today is how to look at the drivers of your goals and using this information to make more accurate and helpful plans. On top of this, we give a few frameworks and suggestions, things that have helped us immensely in the past and we finish off today’s show with some failsafes, so you don’t do a lot of planning only to forget about it a few months into the new year. So for all that and more, join us on today’s episode!

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Podcast, Leadership Guest User Podcast, Leadership Guest User

When Leaving Your Business to Work For Someone Else Makes Sense With Indigo Colton

Hello all of you beautiful people and wonderful biz queens! Today on the show we are super happy to be speaking to our friend Indigo Colton about the recent switch she made from running her own business to become a full time employee at someone else’s company. We think this topic has not been covered enough and it is really an important subject to understand if this question ever arises for you. We will be hearing from Indigo about her thought process, the deciding factors and some of the potential red flags. For Indigo, the change was the right move and we will try and unpack why it was the case so hopefully you can keep making the right choices for yourselves!

Some of you may already know Indigo but this peak inside her mind is a great way to get to know another side of her. We have a really interesting conversation we know you are going to love! We have noticed people seem to be a little hesitant to share their own experiences and inner workings on this subject, so it is just great to have an open and honest conversation about these things. We will be covering the feeling of going from being your own boss to the position of an employee, benefits and things that can be learned from another business, networking possibilities and all of Indigo’s ideas and feelings in-between! So let’s get right down to it!

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Podcast, Scaling Guest User Podcast, Scaling Guest User

Lessons from 2018: Scaling, Creating Connections & Personal Growth

Hey everybody! Welcome to our round up of the lessons we learned in 2018! As usual we learned a lot, if not more during this last year, so we have so much to share with all of you. You also know we love reflecting and reviewing and this podcast will basically be a fleshing out of all the important steps we took and progress we made in our business. We are hoping that you will follow along with us and do the same sort of thing with your biz! Hopefully ours will give you some ideas of how to reflect on the past year and the important points that came out of it.

A quick reminder that if you have been enjoying the podcast over the last 12 months (or more!) to leave us a review online, or tag us in your Instagram post or story. We love hearing from all of you and this is a great time to show our mutual appreciation. We love to repost and share content from our listeners, so get going with it! In our talk today we cover scaling, pivoting, hiring a CFO, summits, Traction, refueling creativity and much more. Are we all ready? Good! Let’s get into it!

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Boss Talk: Is it Possible for Someone with Mindset Issues to Get Past Them and Succeed? Or, are Successful People Just Naturally in the Right Place?

Hello everyone and welcome back to the The Strategy Hour! Today we are once again joined by our friend Steph Crowder for a Boss Talk session and we will be discussing the role of mindset in defining success. These episodes are definitely some of our favorites and it is always a pleasure having Steph sit down for a dive into an interesting subject. We actually stole this topic straight from her and she dug into her deep archives and pulled this one out just for our listeners. We will really be considering how to get past mindset issues and how differently we combat these problems. It is such a great question and we cannot wait to unpack it right here on Boss Talk!

The discussion covers a meditation on different kinds of mindsets and attitudes and how these impact levels of success. We then go on to talk about grit, determination, and perseverance and how vital these qualities are in any type of achievement. The topics of nature and nurture are also relevant and a large takeaway from today is that we do not start on an even playing field but we do get to decide how we play the game and when we get back up from a fall. For an inspiring chat with a great soul-sister of ours, be sure to tune in!  

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Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

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The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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