Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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breaking news: we’re nominated for a webby!

Strategy Hour Needs Your Vote!

We’re thrilled to announce The Strategy Hour Podcast is officially nominated for the Webby People's Voice Award—recognized as one of the TOP 5 podcasts worldwide in Creativity & Marketing! This is YOUR chance to help us take home the gold!

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Our Episodes

Podcast, Mindset Guest User Podcast, Mindset Guest User

How We've Stayed Biz Partners for Nearly 5 Years

Someone asked us the other day why it is we still work together after all these years and how we have managed to stay afloat as a business partnership. Most biz partnerships end before the five-year mark and it is crazy that we are approaching that milestone very soon! The truth is we do not really know the answer to the question, so we are taking this opportunity to talk it out and share what we think may have helped to keep us going!

Whether it comes down to balancing our friendship with our business goals or simply maturing together in our venture, we are here to lay it all out for you! We have had a few episodes of the podcast that have dealt with this subject in the past, so definitely go back and check those out if you have not listened to them already. There is something very special and magical about our partnership that is hard to explain in words, but we are still going to try!

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Podcast, Mindset Guest User Podcast, Mindset Guest User

How to Cycle Sync Your Business with Laura Charelle of Balanced Bombshells

Balanced Bombshells is a health and lifestyle brand for high performing women and we are very lucky to have the brains behind the business, Laura Charelle, as our guest today! Laura teaches women how to use their hormones to benefit their active and busy lives and she reminds us that hormones are way more than just your period, fertility and your mother's menopause problems! They impact our thoughts, energy levels and you know they can affect your waistline too! Today we are focusing on how your hormones affect your biz and Laura tells us about the increasingly popular idea of cycle syncing, something that has been coming up in our community more and more. It is all about understanding what your body is going through at different stages of your cycle, all month long and finding out which time is the best for different activities.

Better self-knowledge can lead to improved communication, relationships, productivity and help you achieve what you want out of your life! We recommend that you listen to this episode in full and then go back and take notes on a second listen, there is that much good stuff you do not want to miss! Laura gives us loads of information, free resources and enough to get you really inspired and motivated. We have always felt that we are not really qualified to talk about this topic but have been aware of its importance so we are really pumped to get to share all of this with you all!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Selling Without a Website: Strategies to Land High Paying Clients (Even if You Don’t Have a Website)

For those of you that do not know, we used to work directly with clients, Emylee as a photographer, Abagail as a graphic designer and then as a branding and marketing company together! When you work with clients in this way, selling packages and presenting offers there are strategic ways to do this that can improve your results and help you sell for higher price points. 

This is where we started before diving fully into the online education space. In today's show we want to help you get better at this selling process and here's the good news, you don't even need a website to do it! Listen to this episode to get going, growing and making more money and make sure to listen to the end when we drop some info on two great tools we have set up for you and your business!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

3 Resources to Create Your Next Opt-in, Grow Your List, and Make More Sales

Hey, Friends! Let’s talk about email, opt-ins, lead magnets, freebies, and everything else you worry about in your efforts to grow your email list. While you can move a business forward without an email list, you will hit a point where your growth slows down quite drastically, so leveraging email as a platform to engage your audience and remind them about your awesome product or service is a smart move. 

In this episode of Strategy Hour, we break down exactly what an opt-in is, the resources you need to set it up, and what kind of value they can bring to your business. We dish out opt-in ideas for a variety of business types and give you the best practices for introducing a new audience member to you, your business, and what you can offer to help solve their problems. Knowing the steps newbies typically go through as they convert from an opt-in to buy-in is super important as it will help you to be intentional in designing the sequence that gets them there. We also tackle the common question of what to do with those who have opted-in but who are not purchasing anything and give you plenty of all-round great advice for optimizing your email.

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Podcast, Scaling Guest User Podcast, Scaling Guest User

From Garage Startup to On Track to $100 Million with Jane Lu Founder of Showpo

Hey everybody and welcome back to the Strategy Hour Podcast! Today we are very, very excited to have Jane Lu as our guest. Jane is the founder of Showpo and has been in Forbes, Cosmopolitan and won numerous awards for her business! What started as a small clothing store in her parents garage in 2010 has grown and grown to the huge online store that is today. Their goal is to reach $100 million in revenue by 2020 and boy do we think they will achieve it! Jane is so inspiring and we love the way her brain works, she makes fast decisions and is such a visionary; qualities that have taken her company to amazing heights.

In our conversation Jane breaks down the milestones, learning curves, mistake, strategies and almost every important step in the process, so get ready to take some notes! This episode is a great insight into the turning points that any business faces and how to ride them out to success. Jane admits that some of the strategy she now espouses she has only seen in hindsight, quite an achievement for a business that now has 150 staff members and started with two racks of clothing less than nine years ago! Now, let’s get into the show.

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Podcast, Branding & Design Guest User Podcast, Branding & Design Guest User

How to Run an Effective Photo Shoot For Your Brand

Hey all of you strategists and biz queens! If you haven’t heard yet, we have been going through a big rebrand! All of of our work will now fall under the Boss Project banner. That’s right, TCC is now a thing of the past and we are onto even bigger and better things! Since we have started this process we have been getting so many questions about the new photos we have been taking and sharing sporadically. We have to admit they look amazing and we are so proud of how they have come out. We look pretty good in the them, if we don’t say so ourselves!

So today we wanted to share some tips and tricks for organizing a great shoot! After this experience we have loads of opinions and ideas to give you. In the past we mostly went pretty DIY with the process with varying degrees of success and have learned many lessons, and this time we applied a bunch of that knowledge! This was the first occasion that we went full professional and the experience was so fluid and we were so prepared! In our discussion we get into these preparations, budgeting, roles, and things to to remember. So let’s get to it!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Growing a movement from a blog with Nikki Porcher, founder of Buy from a Black Woman

Hey everybody we are super excited to have our friend Nikki Porcher on the show today! Nikki is the owner and founder of Buy From a Black Woman, which is an online non-profit organization that is bringing awareness and funding to businesses owned by black women! Nikki has had an amazing journey since starting this initiative and she now showcases a large number of black women business owners in her directory, Instagram, and in her shop. A fearless and natural creative, Nikki is so much fun to talk to and we know you are going to love this conversation too! During the episode we hear about this incredible journey that she has been on, starting with a blog, which became a hot Instagram account, then a directory and now a non-profit organization.

She currently gives out grants to black women to start their business and get off the ground, providing a network of support and knowledge to aid them in their pursuits. We have to admit we learned a lot in this conversation and Nikki is so open in sharing with us and we ended this chat just wanting to know more, support more and spread the love! There are so many great businesses in her directory and we should all be buying from them! It is so easy to do a little research, branch out a little further and diversify your world! Nikki is such a great example of turning your passion into something amazing and impactful and to be honest her story really reiterates a lot of what we always say!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Think Creative Collective is No Longer

Hi guys! Today’s episode is a really big deal. We are busting with excitement to share with you our motivation behind changing a key aspect of our business—the name! When you start a new company, the last thing you think about is changing it. Even though change can be terrifying, we hope that you will be equally as enthusiastic about the new direction we are moving into as we are. We assure you that we will do everything possible to continue serving you to the best of our abilities, and we can almost guarantee that you will love this change as much as we do.

Part of the name changing process involves making our brand more inclusive by collaborating with online entrepreneurs who will be educating you on a wide range of topics. You will not be hearing from only us in future but will be enriched by the knowledge of a plethora of experts in various fields of business. Be sure to tune in today to join in our celebrations and to find out all the cool new things we are going to be offering you.

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Building an Audience that Sticks & Working with Micro-Influencers with Erin Abernathy & Steph Pulido of Out of Office Media

Today we welcome Erin Abernathy & Steph Pulido from Out of Office Media. We are so excited to have them here on the Strategy Hour Podcast to talk about working with micro-influencers and how brands can create strong content and build a really engaged audience. Our guests are best friends, the co-founders of their company, and they have recently been recognized by Forbes! Their goal is to serve and interact with female millennials and they are now based in New York City. In their business they work with micro-influencers, or those that have less than about 10k followers on social media, to grow their following and in turn aid a brand’s goals. This is really about building a small yet strong tribe whether you are a solopreneur, budding influencer or big brand.

So if you are what may be called a micro-influencer and would like to dabble in working with brands and companies, creating another revenue stream, this episode might be just the thing you have been looking for. Erin and Steph offer a bunch of great strategies to get started, boost engagement, and niche down your market. So no matter what business or field you are in this can help you get to where you need to be. So without further ado, let’s dive in!

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Abbie Is Not An Enneagram 3, There I Said It

Hi everybody! On today’s show we are talking about one of our favorite things — personality tests! If you know us at all you know we can’t get enough of these kind of exercises and understanding where we fit into each and every system. Today we will be discussing Enneagrams, our types, and Emylee’s controversial opinion that Abagail was mistyped in her first assessment. Enneagrams are relatively new to us, with Abagail doing hers first, just under a year ago. However, Emylee still feels she has enough expertise to assert some claims over Abbie’s type and what it really is, contrary to the results.

We are doing this episode in the lead up to the Enneagram and Coffee Summit that is happening very soon, which we will be speaking at! So to get you excited for that, we will be spilling the beans on everything we know about the subject and how we relate to it. Remember to go get your tickets for the summit while you still have time! And if you haven’t already done the test, go take it immediately. You know you want another way to understand yourself! In the meantime, tune in to today’s episode for an in-depth look at how it all works.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Using Your Dollars to Make a Difference with Bethany Tran of The Root Collective

Welcome back to the podcast all of you wonderful listeners! Today we have a great show in store for you, one that is less about how you make money and more about how you spend it. We know that most of us quite like doing that! Bethany Tran of The Root Collective is here to tell us all about how to spend your money in more positive ways to create a better world around you. She is a problem solver and entrepreneur who started the company to help serve struggling communities through job creation. She actually left a stable job to pursue this work and we applaud her for that. She explains The Root Collective’s business model as well as gives some general ideas and information on wiser ways to spend your bucks!

Essentially, this episode is all about how we as women can spend our money in better ways and make a conscious impact on the economy and communities. Bethany has lots of ideas for how to implement these ideas and changes at a reasonable speed and we are pretty sure that after this episode you are going to want to buy some boots from her shop. You have been warned! She talks branding, community, sustainability, and we ask her why she has the best hair in the world! Here at TCC we really believe women rule the world and we need to step into the role as much as we can!

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Podcast, Scaling Guest User Podcast, Scaling Guest User

Making Our First Million $$

Can you believe we have made it to Episode 300 of the podcast? How is this possible? We are so grateful to have had all of you along for the ride and cannot wait to do the next 300! As we go into our third full year here at TCC, we wanted to celebrate another milestone besides that one. Some time during the last six months or so, without us even really being aware, we made our first million! We know, this sounds crazy but it’s true!

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Podcast, Project Management Guest User Podcast, Project Management Guest User

The Dangers of Procrastinating with Abbi Perets of Successful Freelance Mom

Today on the podcast we have Abbi Perets. Abbi is passionate about showing moms how to have it all and create a business from home. She is the founder of SuccessfulFreelanceMom.com, teaching moms how to break into freelance writing and create high paying jobs for themselves where they can continue to work from home with their kids. Abbi has a cutthroat approach to procrastination and today, we discuss this dreaded demon we all face. In this episode, Abbi touches on the all the things you are dangerously procrastinating on – the things that are wasting your time and energy, the things you should be working on in order to see profit and clients faster and to create that business – even when you might have a slew of kids at home, mental illness or family issues.

 

Whatever excuse you choose to make, the chances are, you’ve made it over and over again and so have many other moms in your position. We want to help you get out of that rut and just do it! Abbi has a bunch of crazy issues she’s been put through with her family and she touches on these to show you it can be done. It will be done and you are the one to do it today! If you are looking for a new mind shift toward tackling your tasks, this is the episode for you. We are all super passionate about this topic so don’t be scared. This episode is really fun.

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Finding Strength in Adversity: Revisiting Our Past in a Past Episode

We're taking a break from #BBS to reflect and share with you where we've come from and to remind you that no matter what you have been through in life, you CAN accomplish great things. We're jumping back to an old episode, so have a glass of wine while you’re listening to us. Kick back in your PJ’s, just chill, and be with us for a second. We are getting super real today. Not that we are any less real any other day, but we are taking it way back.

We hear so often that lives on Instagram look fancier than they are, and that Facebook portrays a certain façade. However, we are also really are in tune with being authentic for you guys and portraying our real selves as much as we can. We show our real selves as we are now and I think sometimes we forget where people have come from and what they have gone through in order to get to be where they are today. So that is exactly what we are doing today.

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Releasing the Shame and Creating Real Relationships with Women with Cyndie Spiegel

Today on the podcast we are bringing back Cyndie Spiegel. Cyndie is a Brooklyn-based consultant, coach and TedX speaker. She is the founder of The Community of Us – an inclusive strategic community for women change makers, founders, creative business owners and solopreneurs. Today, we are talking about creating real relationships, what it means to have friendships and empower other women. In the creative community, particularly the entrepreneurial women’s space today, there has been a shift in the way we support one another; all love, all positivity, all empowering, 2018 feminism, all sisters high-fiving sisters! When in reality, it’s all a little phony.

Despite what we promote online, there are often still shameful feelings of jealousy, envy and resentment that are difficult to talk about. These feelings often get in the way of us helping others, which is really not what we want as good human beings! So, how do we release our shame, embrace this community mindset and truly empower other women? Cyndie gives us four really tangible steps to analyze how we are treating other women, be it in our industry or in our friendships, in order to help us forgive ourselves and quit the Tall Poppy Syndrome! Take a listen to find out what that is. It’s real!

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Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

Listener Love

  • 5 stars

    paigeamberbacani
    Abagail, thank you SO MUCH for this fresh passion! I can hear the genuine excitement in your voice over what is working well for you right now and what you have overcome in the past! Your resilience is truly contagious and I am so grateful for the knowledge that you freely share!

  • 5 stars

    GoodGood Investing
    An amazing podcast! From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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