Today’s guest is Josh Coats, #1 best-selling author of F*** Leadership, a leaders’ guide for every network marketer so that they can get out of their heads and lead better. With a background in life coaching, Josh teaches masterminds and coaching programs. While today’s conversation is centered around network marketing, the message is much broader than that. Josh is into marketing made simple — Easy, fun, simple marketing that works. So, we go over the three categories that he walks through within his business when sales might be slow or he reaches a plateau or there’s something that’s just not driving. These three areas are his go-tos to see what could be done better. Josh gives us some strategy examples in these three categories, so you can simply copy and paste them into your business.

Along with this, we also dive into freemiums and how to convert without feeling like you’re selling all the time, while also still feeling like you’re engaging in a way that doesn’t take all your time, but creates really good results. This episode is packed to the brim with ideas, so you might need to stop and pause and back up. We get down to such a granular level, that, at times, this feels like a one-on-one coaching session. Be sure to tune in today!

In this episode, we talk about launching. We recently posted a fill-in-the-blank about how the idea of doing a launch made you feel, and you guys made us laugh! You came up with such funny descriptions ranging from super excitement to wanting to jump off a cliff—and we totally feel ya! The majority of you expressed some degree of anxiety, though. And we get it, because for so long, launching felt like this burden that put so much pressure on who we were and how our business was performing, it never used to feel good to us either. Fortunately, that’s changed a lot over the years and today we’re sharing how you can adjust your mindset about launching, so that it becomes a fun and profitable thing to do.

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you do not treat it like a launch, it becomes one of those things that sits in your to-do list and doesn’t get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen.

We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences have noticed a pattern of common mistakes made throughout the launch process, and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and If you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!

Hey, friends! Today we are super excited to bring you another Boss Project profit report. As you may know, we love sharing all of the behind-the-scenes data about what worked, what didn’t work, and how everything got split up within May of this year. In this episode, you’ll get a little peek behind the curtain of our business, comparing last year to this year, and asking the hard questions for you to consider in your own business.

Before we dive in, we want to know: are you joining our podcast party? Because if you haven’t yet, now is the time! It is super easy to be a part of it. All you have to do is make sure that you are subscribed to the podcast, take a screenshot of the show, and share it over on your social media to be entered to win our monthly contest. Plus, make sure to leave a rating and review! As part of the perks of winning, you get to choose your prize: either a free copy of Trello for Business or one month free to the Creative Template Shop.

We have this theory that you can make less revenue and walk away with more money in your pocket if you do a few very strategic things. Like many of you, we came to a point in our business where we were ready to see big growth—and we don’t mean make a little bit more money, but exponentially more! Who doesn’t want that, right? And we managed to do that. In the first six months, we made $100,000, doubled it four months later, and we went on to have a multiple six-figure business in our second year, and over $500,000 the year after that. We just kept going after bigger dreams and pursuing more.

But we believe there are some things you can do to help you along, and it doesn’t include focusing on that top-line number—which you can shoot yourself in the foot with. We know people who look like they are super successful online, but when you dig a little deeper, you would discover that they set themselves up in such a way they get to keep very little of the money they make. We were headed in this same direction. In this episode, we talk about this learning curve we experienced in 2018 and 2019 during which we thought we needed to do XYZ when we didn’t! Besides, what’s the point of reaching your big goals when you are not personally making any more money? Stay tuned to find out.

Today on the podcast we have Lindsay Hotmire. She loves to work with female creatives, entrepreneurs, and CEOs to help them discover a non-formulaic version of authenticity. She’s helped over 200 clients and counting ditch the one-size-fits-all formulas and frameworks and helps them genuinely align with their message. In this episode with Lindsay, we break down what being authentic actually means and how to be authentic in a way that feels good for you and with your audience.

We talk a lot about business values, your core values as a person, and how to not only identify them but then use the results in marketing, branding, messaging, and in your overall strategy to grow your business and sell your product, offer, or service. There are so many examples we talk about today, everything from messaging and Instagram presence to how you build community; so many different ideas! It’s a really good one and we hope you love it!

Tiny offers … what are they? Small, inexpensive products that are supposed to blow up your business. At least that’s what we think people are saying they do: start with a tiny offer, grow your audience exponentially, and make a ton of money. Those people suggest that it’s possible to create a six-figure business on the back of a $29 product; that you can launch with a tiny offer and make the big bucks. But hear us out: while we have a tiny offer (Trello for Business), this only came much later in our business—we didn’t start with it.

We made a tiny offer before tiny offers were a thing, and now people ask us about it all the time since it became the cool thing to do. This is what we’re talking about in this episode. We’re walking you through whether or not a tiny offer makes sense for your business right now. The pros, the cons, the whole shebang. But take note: these are just our opinions and experiences; you might not agree with them. Still, there is always something new to learn. Grab your go-to Strategy Hour drink and let’s go!

Today, we have serial entrepreneur and business coach Christine McAlister back on the show! She is an amazing friend of ours. We love having her on the show and we hope you get some really good nuggets from today. Christine has a unique skill where she gets people to say yes to pretty much anything she puts out there, including coming back on our show all the time! What she is teaching you today is how to pitch yourself and how to be an amazing guest on other peoples’ podcasts, and why this strategy – being interviewed for other peoples’ shows – is one she recommends over actually having your own show.

She is going to walk you through how to use it to network, how to leverage, how to grow your audience and increase sales, and it’s just an all-round good, honest conversation about to-dos and not to-dos! So get out your notebook, jot some of the amazing strategies shared in this episode down, and we cannot wait to see what episodes you land your booty on!

In this episode, we’re excited to do the profit report for April because we don’t know about y’all, but for us, April felt much better than March. When the pandemic first escalated in the US mid-March, everyone was freaking out and didn’t know what to expect. But when April swung by, people got more accustomed to the changes and things started coming into a rhythm again. Businesses were pivoting and finding ways to keep at least a portion of their income steady. We decided to lean into what was already working—to focus on what was performing well naturally. We could easily have tried new things but instead, we stayed focused on growing the shop rather than pushing our $2,000 signature program—which would have been a hard sell in the context of an uncertain economy.

In contrast, the Creative Template Shop is a $47 commitment that helps people with their marketing, which they desperately need now to stay afloat. But for us to approach the crisis with the focus and energy that we are, we needed to make some good choices early on. We avoided mindlessly consuming media and thought carefully about how we were spending our time and who we were surrounding ourselves with. Negativity was the order of the day but we just decided we weren’t going to get sucked into it. This shift in headspace had a huge impact on our business because we spent less time worrying and poured more time into what was already working. In this episode, we once again tell it all—and we are thrilled with the results!

Today on the show we are so excited to have Brit Kolo joining us once again! She is the creator of the Marketing Personality Type Framework to be found at marketingpersonalities.com. Through her framework, Brit has designed a match up system that works to find the best marketing strategies built for you based on your Myers-Briggs personality test! You guys know we love personality tests, so it is not shocking that Brit is back on the show but today, there’s a twist!

In this episode, we are throwing out a lot of what we have been raised to believe in this online marketing world about finding your ideal avatar. Today, we explore how maybe the concept of an ideal avatar is actually not what we should be paying attention to at all! So, be sure to listen to this episode to find out what Brit thinks you should value more than your ideal client or avatar, and how you can best filter marketing strategies that feel comfortable, good, and fun, so you can be super effective!

As of this week, we are officially five months into the launching of the Creative Template Shop and it’s so exciting, still! There are so many different moving parts and really cool aspects behind the scenes that are going on with this product of ours, and what’s more, they have never been a part of the process for other products we have developed! So, we wanted to share an update with all of our people!

We want to share some things we are thinking about developing – new features – and we want to hear from you too! So, we are officially opening our project to the public airwaves for your guys’ feedback and we are talking shop about the really cool things we think are so special about our baby. After today’s show, maybe our shop can become a nice little home for you on the internet as well!

Today on the show our guest is Danny Maloney, CEO of Tailwind, and we are so excited to have him here to talk about what his company has done for online business and how you can utilize it to drive more traffic and sales on your own! It’s important that you know before we even started using Tailwind we were using Pinterest. We had been on Pinterest for five years and had created a ton of content at that time.

Back in the day we hacked it so we could explode on that platform and we had a strategy we shared all over the internet. We wrote a blog post about it, but then, we found Tailwind and were like, “What is this? This is a lifesaver!” So, we are really looking forward to chatting to Danny about the changing landscape of content ranking algorithms and how to increase traffic while driving sales on Instagram and Pinterest using Tailwind!

Emylee recently decided to migrate from Squarespace to Shopify for her side hustle website, which got Abagail questioning hers too. She had some issues with Squarespace but she didn’t want to go through the hassle of moving from one platform to another. But since then, Squarespace has released its 7.1 version which is not quite an iteration because it is almost an entirely new platform. Some aspects have remained the same but mostly it is different.

Abagail has gone through the process of comparing 7.0 to 7.1, so, in this episode, she walks listeners through the differences so they know what to expect should they consider migrating to the updated version. If you are still on the fence about whether you should opt for Squarespace or Shopify or want to learn about everything the new version of Squarespace offers, this episode is a must-listen—don’t decide before hearing us out!

Today we are super excited to welcome Ward Sandler to the show! Ward is the co-founder and CEO of Memberspace, where he and his team help entrepreneurs and organizations turn any part of their site into a members only area. They make it so easy, anyone can do it! Our topic for today's conversation, however, is customer service and feedback loops and we were over the moon when Ward pitched this idea to us and we cannot wait to share it all with you. We get into all the helpful and authentic ways you can keep in contact with your clients and customers, and Ward talks about the ways he does this every day, all week long!

This kind of proximity to an audience is what has helped Memberspace grow and grow in such an exciting way. They have raving fans and Ward explains what has contributed to this. Spoiler alert, its the feedback loops and great service! These lessons can be applied to whatever kind of business you run, whether it is for services, courses or products, you do not have to be a software company for these strategies to be implementable. We really recommend that you check out Memberspace and give it a shot if you have been considering something like this. Without further ado, let's get into some strategy!

Okay guys, we finally stopped putting our things off and worked on some marketing strategies we told you we would test out to see what would happen, and they worked! We’re just a little disappointed at ourselves, but also proud at the same time! We knew they would work and so we’re really glad we did them, even after putting them off for an obscene amount of time! We know everyone listening has their own version of, ‘I put this off,’ when it comes to a marketing strategy they have heard about that works.

So, today we’re talking about simple marketing strategies we finally put into practice and proved! The only thing you need to do is spend some time setting these strategies up, putting some things in place to prepare, and then actually doing it! Listen along and hear some of the amazing marketing tricks we tested and proved to be a great success!