Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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Creating Pocket Products®️ for Service Based Business Owners with Courtney Foster-Donahue

We discuss the number one way to grow your list through low-priced, high-value digital products, how to get paid and grow a list of customers rather than subscribers, and how to use the W.A.N.D. Method to figure out exactly what your Pocket Products™ should be. If you haven’t been introduced to Courtney yet, you’re in for a real treat! Tune in, get out your notebook, and grab a fresh cup of coffee, because we’re pretty sure you’ll be ready to hit the ground running after this episode!

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Boss Project's Story - Part 2: The Year That Changed Everything for Us

We are here for part 2 of our story. First of all, if you haven’t listened to part 1, it’s one of our recent episodes right before this one. We went back–to–back with our voices and no guests. This is a two-parter, so if you haven’t listened to the first one, we highly recommend that you pause and go back to that one before carrying on with this episode. So, you are here and ready for part 2. We want to start this episode with a little preface, some boundaries, and we want to share the weirdness of being vulnerable online and in the internet space. These are deeply personal parts of our stories, and we are going to dive in and share a lot with you today. There is a good chunk of you who have been around for a really long time, and you will have heard bits and pieces of our story. But there is an even bigger chunk of you who have no idea what happened for us in 2016, a really big year for us in terms of pivoting personally and within our business. It literally changed every aspect of our lives and shaped the way we do business, and that’s what we will talk about today.

Guest User 8/12/21 Guest User 8/12/21

Boss Project's Story Part 1: The One Thing We Actually Think All Small Business Owners Should Have

On today’s show, we wanted to take you back in time a little bit and talk about the beginning stages of our business. We so often get asked, ‘How did this all start and why does it exist in the way it does today?” We think there are some incredible takeaways from the early part of our journey that we don’t often talk about but which have shaped the mission and vision of our business as we have continued to grow and make an impact in the world of online business. It has been interesting uncovering some of our story through the work that we have been doing with Rachel’s coaching program in which we are currently enrolled.

We have struggled to frame our story because it breaks the mold of how origin stories are usually told, in the sense that there are two of us, not one. Often we have felt that sharing our feelings and thinking out loud on this podcast has helped us find clarity, so we wanted to use this episode to tell our story! We hope that if you had some things holding you back from telling your own story that this episode might help you step outside your comfort zone and share a little more about yourself.

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Introducing The Creative Shop Co-op: The Missing Piece Your Business Needs

We have the best thing since sliced bread to share with you. Big, big, big news. We are beyond excited. For the first time ever (note the sarcasm), we are giving more value to our members and our students because we love you and are obsessed with your success. It should come as no surprise to anyone that we just want to continue to see you improve your results. We are constantly looking at our programs and our offers to identify how we can help you be more successful, how we can arm you with the tools, strategies, and systems to be the most effective you can be. And we have been taking a good, long, hard look at everything we have done inside The Creative Template Shop, and we love it. It's not changing. All of that is staying AND it's growing and becoming even better!

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Creating Systems and Project Management Tools that Work for the Way YOU Work with Braden Drake

While it doesn't take much talent to have a creative hobby, it takes skill, practice, and, most importantly, systems to monetize your creative passion and turn it into a career. By working with creatives, today’s guest is able to use his skill in law and tax while also vicariously working in the creative industry through all of you amazing ‘creativepreneurs’. Braden Drake is your gay best friend who also happens to be an attorney and tax pro, but aren't talking about the boring (but necessary) legal stuff today! For that, you need to head over to Braden’s podcast, Unf*ck Your Biz. Today, we are talking about creating systems, standard operating procedures, and processes that work the way YOU want to work in your business!

This is a roundtable-style discussion about how our individual personalities impact the way we organize our to-dos and develop our SOPs, as well as how you can create systems that will actually benefit your business rather than wasting your valuable time as CEO. We also touch on the Profit First methodology and how it ties into getting “your legal and tax shit legit,” as Braden says. Tuning in, you’ll learn about the three things you need to consider when creating standard operating procedures for your business, how to create processes that work for your personality type, and the system Braden suggests to stay legal and compliant, plus a whole lot more!

Make sure not to miss this informal and informative conversation full of practical tips with your new best friend, Braden Drake.

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Avoiding Burnout & Becoming a New You

While we can’t tell you what this episode is going to look like, we can tell you where we are at. Being an entrepreneur is hard. It presents challenges that you don’t anticipate. Things pop up that you never imagined dealing with and you are pushed to grow as a person as you continue to grow your business. We wish we could say that it was always easy or that we always know what to do, but we don’t. The idea for this episode started when Emylee inboxed Jessica Eley and their conversation led to a lot of tears.

We want to preface this conversation by saying there are a handful of conversations that we have had like this where we are truly in the weeds and workshopping things as we go. We will probably get clarity just by talking it out with you guys and we love that we have the space to do that. It is not going to be an episode that ends with a resounding conclusion or strategy. We want to talk about the challenges that come with growth and clear out some of the junk in our brains in the hope that you won’t feel as alone if you were thinking some of the same things.

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Simplifying Workflows and Automating Your Business Using Dubsado with Krystal Clark

When we say that today’s episode is going to rock your world, we’re not even joking! If you have a client-based business and use Dubsado, maybe you have wanted to set up workflows, but been so overwhelmed that you haven’t started, then stop what you're doing and listen to this show with a notebook because Krystal Clark literally breaks down every step! From lead capture to onboarding to delivering to offboarding, she leaves no stone unturned. Krystal even goes so far as to give us five hacks on how she’s using Dubsado differently than what we have heard before!

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The New Way to Price Your Products, Offers, and Services

It’s been a hot minute since we had this conversation and we think we have some fresh takes on this taboo topic that seems to happen in every single niche, in every single industry, and that is the conversation about pricing! We have so many thoughts and ideas around this and think there are a lot of very strong opinions about what you should and should not do and so we just want to put a disclaimer at the top of the whole episode to say, “You do whatever you want, and that’s okay!” Nevertheless, we want to have this conversation again because we both have our own businesses on the side of Boss Project.

Abagail will share how pricing impacts her marketing and clients, some complexities about pricing, and how she has felt differently about this topic over the years. For Emylee, the maker community is rampant with conversations about pricing, but she believes the questions being asked are often actually about something different to pricing. So, Emylee will pick apart what this means for her, and talk about the different conversations that actually need to be had!

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Creating Viral Marketing with TikTok & Our Theories on Instagram Reels with JB and Brittany Jacquot

Today, we are talking to JB and Brittany Jacquot, who own their own media company out of San Francisco where they do video and photography for brands, influencers, and high-end weddings. Like so many people our age, they jumped on TikTok at the beginning of quarantine. This has translated into over 100,000 followers and a booked wedding in less than 24 hours! So, you best believe they got some hot tips for us. They break down every single thing they have learned about the platform — how to make the perfect viral video, how to get people to sign up for a freebie or opt-in, and how to get people to follow you or other channels. They also share actual numbers and stats so you can have a better understanding of the kinds of expectations you should set for yourself when you are growing your own or your business’s TikTok following, and you are trying to monetize it.

They talk really candidly about how they broke down and thought about who they want to target, what they wanted to share, and how they wanted to get people to move over to different channels so they could actually use it to make money, rather than gaining followers for the sake of having followers. We know you will get a lot of ideas on how to utilize this for TikTok, Instagram Reels, and even video content in general. It's a really great one, and we can’t wait to see what you all come up with on TikTok after this!

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Email Marketing & High-Touch Customer Engagement for Product, Coaches, and Network Marketing Businesses

In this episode, we get into exciting topics like email marketing, conversions, texting, relationships, and more! We talk about what we get up to in Boss Project (our main gig) and our side hustles, because we have accumulated some valuable experience over the years. Emylee sells handmade accessories (physical products) and hosts her website on Shopify, and every month she learns more and more about e-commerce and all things product-based. Abagail started her wellness company after going through a serious car accident, and as she journeyed to improve her health, people wanted to join her. She used her story to build a group coaching program called Jumpstart where she helps women lose weight and focus on their health. She is also a leader in the Young Living network marketing business.

While it can be overwhelming to run different businesses, we find that it triggers different parts of the brain and keeps things fresh! As we grow, we realize how important automation is and why we should leverage key tools to make things more streamlined in all of our businesses. Stay tuned to hear about our most trusted apps and tools!

Guest User 8/13/20 Guest User 8/13/20

22 Tips to Rock Instagram with Tyler J. McCall

Hey everybody and welcome to another fantastic episode of The Strategy Hour Podcast! Today we are joined by one of our favorite people in the world, a real internet bestie and the Instagram King, Tyler J. McCall! Tyler is here to talk to us about his speciality, how to get Instagram working for you immediately. Of course, Instagram, like all social platforms is constantly evolving so Tyler will be talking about what the best strategies are right now, but also looking at some of the more timeless rules of the framework. Tyler has helped a huge amount of entrepreneurs (including us!) to grow their Instagram following and engagement through the lessons he teaches. For Tyler, it really is quite simple: if you follow a few easy rules, have fun, and bring your own personality to your account you really can’t go wrong!

During our conversation we cover some of the basics around content and captions and the move away from highly curated profiles. Tyler also stresses the importance of knowledge of your audience and how this informs your strategy. We get into the nitty gritty of telling your brand’s story and how to convey this in an effective and engaging way as well as looking at the values that underscore everything that you post. One of the biggest recent developments on Instagram is obviously the Stories feature and Tyler breaks down some lessons for approaching that area and also reiterates just how important they are to your reach, engagement, and potential profits. Lastly, we cover some tips and ideas for personal versus business profiles and how to go about starting out on the platform for newbies. Jump in, it’s going to be a fun ride!

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Stop Living in a Fear Based Mentality

Are you unsure of what you are doing or where you are going? We know the feeling! Here at Boss Project we want to talk about these things with you! On this episode of the The Strategy Hour we are talking about the crippling effects of fear and anxiety. We are here to tell you that everyone feels these things at different times and you need to be kind to yourself when these scary feelings come around! It is the unknowingness and feeling unsure that make it so unbearable most of the time. But if we can talk about and acknowledge what is going on maybe we can make some progress and take a little more control of our lives. Come on sister, we know you got this!

Emylee feels that she has an unhealthy fixation on the amount of time she has left before she dies, something that can become overwhelming and paralyzing. This can stop her from achieving the exact goal that these fears arise out of, wanting to be impactful and do great things. She feels like she is not sure what to do next and how to go about getting over these hurdles. Abagail on the other hand finds she is stuck more in the present than in the future. She ends up settling for the dissatisfaction and inaction of not having any more to give and just wants to put her feet up and do nothing. We are sure all our listeners have all their own worries and concerns that affect them in different ways and we really feel for all of you and hope that this episode can be the beginning of some important conversations towards better managing these issues.

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Growing Your Brand on Instagram with Natasha Samuel of Sol Studio Marketing

The 'gram is a topic near and dear to our hearts, and it’s one we know every entrepreneur who we cross paths with thinks about on a daily basis. For most of the people that we know, it’s their happy place — that’s definitely the case for us! Today's guest does things differently on this incredible platform. Natasha Samuel, Founder of Sol Studio Marketing, is not simply posting stories or putting things on her feed. Of course, she is still doing these important things intentionally, but she has some other tricks up her sleeve that most people probably have not thought about when it comes to their Instagram account, so you definitely want to stick around to hear what she has to say.

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June 2020 Profit Report: Investing During a Growth Season

At the end of the day, the dollars are not what matter. We want you to see profit – more income in your business. Revenue is fancy. Revenue feels sexy. Revenue does not give you the lifestyle you want though. If you’re not keeping any of that revenue, then it is irrelevant. So we want to help you keep more revenue, that is make more profit so you can increase how much you’re getting paid and also just save for crazy times! So today, we are excited to talk about our June 2020 profit report.

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Think Inside the Box: Constraints Drive Creativity

If you have not already heard of the law of diminishing returns, it states that everything we do is on a bell curve and as we do more work so the results improve. But once we pass a certain point or amount of work, the results begin to lessen and the work we do becomes less effective. After a certain amount of time and effort, our results can even start to decline and drop off to a point below our earlier work! The main lesson we want to extrapolate here is that more work equals better results up to a certain point.

As we work on projects, we have to find these points and understand how far our effort is going. We have to be able to apply this theory to our business otherwise we run the risk of shooting ourselves in the foot through overwork and time-wasting. We need to focus on productivity, how to spend our time wisely and when we are done with a specific task. Learning the answer to this question might take time but we can start to notice patterns if we are sensitive to this dynamic. This law will apply to physical as well as digital work and remember that your creativity and energy is subjective, we never really know for sure, but we can work on our mindset and perspective to minimize these negative effects.

Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

DM Me on Instagram

Listener Love

paigeamberbacani
Abagail, thank you SO MUCH for this fresh passion! I can hear the genuine excitement in your voice over what is working well for you right now and what you have overcome in the past! Your resilience is truly contagious and I am so grateful for the knowledge that you freely share!
GoodGood Investing
An amazing podcast! From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!
Genevieve0721
I wanted to reach out and let you know how much I’m enjoying your podcast. It’s truly amazing and I’ve learned so many valuable tips and insights on how to scale a business without burning out. Your content is truly awesome and I appreciate you sharing it with us listeners!
Mezar C
Your podcasts are fantastic! The latest episodes highlighing your journey from graphic design to various marketing roles is truly motivating for aspiring entrepreneuers unsure of their career paths. Awesome content!
Fabi Paolini
Love your podcast, you bring so much value to your listeners. Thank you!
Josuediazv
I really enjoyed the episode that covered the importance of building a highly engaged and motivated team to help company scale and grow. I would highly recommend this podcast to everyone interested in learning practical business strategies to start, scale, and grow a business.
Ashao FreeSky
Super valuable. Abagail provides simple and actionable advice for growing your business. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping. I definitely recommend giving the podcast a listen!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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