Today on the podcast we have Melissa Harstine. She helps creatives, coaches, and consultants land next-level clients with customer-centric copy and gripping case studies. As a trained journalist, she leverages her research and interview superpowers to write killer copy that makes readers think, “holy guacamole, did they read my journal?!”

We’re breaking down everything about case studies today; what they are, how you can use them to land more clients, how you can use them to vet your clients, and to work with your dream clients. We also dive into how you should set up the interview, how to transcribe it, and how to repurpose your content. Everything about this process makes it seem so tangible and 100% worth it!

Any business that is selling through a one-to-many system is going to, at some point, debate whether or not their strategy is worth their time and energy. That’s why today, we are going to talk a little bit about why we decided to roll out our affiliate program, as well as some of the logistics behind setting it up. When it comes to affiliate programs, there are a few mysteries that need solving, like what kind of software is out there and how to make it work in your business. We are also going to focus on some of the aspects that didn’t make sense for us in the past, because like we said: affiliate programs aren’t always the best idea. So join us and get the lowdown on the dos and definitely don’ts of setting up an affiliate program.

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and y’all need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones.

Before diving into the show we wanted to let our listeners know the date on which this was recorded – March 18th – because we know the world is in a weird place right now. The strategies discussed here are hyper tailored to this moment and things could be totally different by the time you listen! In any case, from our side, we are trying to create a sense of normalcy in our business and within our friends, so we wanted to go ahead with our chat with Meghan Maydel.

The strategies our guest shares today are highly valuable due to their applicability not only in this time of pandemic and crisis but also to other spikes within the world and the industry of advertising in general that could happen in the future. Meghan talks about how advertising doesn’t just have to happen on Facebook and gives a whole bunch of pro tips about other platforms and what using them can look like for you. We will be brainstorming different ways for you to be really effective in your ads today!

Every single month we add thousands and thousands of people to our email list, which sounds bananas because when we started getting to the first 10,000 subscribers, it felt unbelievable. It was a lot! So, we want to give you guys a little bit of a vision of what it looks like to grow your email list at a rapid rate in today’s episode. Several of the concepts we are going to cover could be 100% organic. You do not have to utilize paid strategies at all.

Now, some of these things we definitely have put dollars behind, but some of the concepts without paid dollars are the same! There are more ways to grow your email list than you’re perhaps aware of, and we are going to cover our top five today! We might come up with a few others too though, and just throw them in! So tune in and join us for the ride as we get into the best ways that you can keep those subscribers on the up and up!