Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

Abagail Pumphrey 9/5/23 Abagail Pumphrey 9/5/23

From Crisis to Clarity: Discovering What’s Next For My Life & Career

During today’s episode, I tell the story of how I went from a full-on crisis to the most clarity I have had in years! I want to invite you to join me in this movement. When I was able to take a deep breath for the first time, I knew that other people needed to experience this. I believe that everyone deserves the financial freedom that lets you go from social security to true financial freedom and lasting wealth that creates a secure future. I want you to have that gift! It’s not just about me. It’s not just about helping people to become stable. This is for every person running a business. I want you to be a part of it, so tune in today to learn how I went from crisis to clarity, discovered what’s next for my life and career, and how you can too!

Guest User 9/28/22 Guest User 9/28/22

How Our Client Increased Her Close Rate by 40%

We’re in the final quarter of the year and it’s the perfect time to hunker down, focus, and refine. This is the season to investigate what’s working in your business and what’s not so you can make strategic and educated improvements going into the next year. In preparation, you’re going to need to start collecting data in order to identify your greatest areas of opportunity and gauge where to place your focus.

This past week, we walked through a quarterly optimization training with our clients, and today, we want to share some of the conversations we had there so you can learn from them and apply the takeaways to your own business. In this episode, you’ll find out how one of our clients increased her close rate by 40% and where she discovered she needed to place her focus once her sales process was in order.

Tune in to find out which metrics are worth analyzing, how to pitch up to a planning session, and much more, including some tangible tips for improving your sales strategy!

Abagail Pumphrey 9/26/22 Abagail Pumphrey 9/26/22

We Booked $118k In Contracts in 30 Days - Here's How

Today, we want to share with you some behind-the-scenes live action of the “tweaking and repeating” that we do whenever we implement something new in our business. If you’ve been listening to the show for a while, you’ve probably heard us talk about this concept before. As a refresher, “tweaking and repeating” means to take a particular action in your business for a set amount of time (at least 30 days) and then go back and reflect. Think about how it went, how it made you feel, and if there are any opportunities for you to pivot and improve what you’ve tried.

Listen in as we discuss a rundown of our “tweak and repeat” process on something that we started exactly 30 days ago. We’re going to go through the results, the things we want to keep doing, and the things we want to change. We’re showing you an example, so that you can go through the same assessment process in your own business.

Guest User 9/21/22 Guest User 9/21/22

Pitch Deck Vs. Proposal: The Pros and Cons of Both Part Two

A pitch deck and a proposal serve the same purpose, but they’re certainly not interchangeable. Simply put, a proposal takes everything mentioned in a long form pitch deck and distills it into a streamlined piece of communication to back up everything you have already mentioned and sold to your client. The response you’re seeking when you send this along is “Oh yes, this is what we discussed.” That’s why, when we hear that you’re sending off proposals without any previous communication, we get worried! People are skipping the communication altogether and putting together proposals without any setup.

Could you still convert people by simply sending them an email? Yes, totally. Especially if you’ve done a lot of education on your website. But if there’s any confusion at all about what you do, without a presentation, you’re going to lose someone. This is a part of your process we really want you to start caring about. It’s an opportunity to stand out by going above and beyond what other service providers are doing.

Abagail Pumphrey 9/19/22 Abagail Pumphrey 9/19/22

Pitch Deck Vs. Proposal: The Pros and Cons of Both, Part One

The number one thing we are encouraging business owners to do right now is to be flexible. If you can adapt to the needs of the people you’re talking to, then you’re putting yourself in a great position to make sales and optimally serve your clients so that you can both succeed! But how do you reach those clients? And how do you demonstrate that you are the right person for the job?

In today’s episode, we break down how to put together a fantastic pitch deck that will showcase your skills and leave your future clients feeling both inspired and excited. Putting together all the information you need for a pitch deck may seem overwhelming, but once you automate things it will make the process so much easier. We’re here to demonstrate how you can take a structured, predictable, templated approach, while also providing the space to customize your pitch for every client. So if you've been feeling like your process could use a little sprucing up, today’s episode is for you!

Guest User 9/14/22 Guest User 9/14/22

Can Perfectionism Actually Serve You?

We’ve all known that kid at school. The one who completely takes over group projects and feels the need to micromanage every, single, little detail. If this sounds just a little too familiar, then you’re in good company! Being a perfectionist is tough, and it can come with a host of insidious bedfellows, like procrastination, self-doubt, and debilitating indecisiveness. But what if you could befriend your perfectionism, and make it your superpower?

While it’s undoubtedly challenging dealing with perfectionism, we want to propose imagining a new way forward that doesn’t rely on your self-doubt. What if, instead of beating ourselves up over our tendency towards perfectionism, we instead embrace the strengths we have to offer? After interfacing with countless clients who struggle with perfectionism, we decided to come up with the Bust the Perfectionism Toolkit. This innovative toolkit is made up of easy-to-implement strategies that allow high-achieving business owners to tackle perfectionism once and for all. Tune in as we discuss the powers and pitfalls of perfectionism, and find out what you can expect from the Bust the Perfectionism Toolkit!

Abagail Pumphrey 9/12/22 Abagail Pumphrey 9/12/22

The New Way to Work With Boss Project

We’ve been alluding to all of our secret projects in the works for months now but haven’t yet spilled. We are simply dying to talk about the behind-the-scenes projects we’ve been working on, and you can expect an official announcement before this month’s end! Because we’re so close to announcing it, we thought we’d go ahead and let you in on a few of our secrets.

We’ve been working with clients for seven years now, and the past year has seen a bit of a shift. As you know, we’ve been banging on about refocusing on working with fewer clients and dipping our toes back into the service side of things, and now that we have an accountable team of individuals with their own niche set of superpowers, we can! For the first time ever, we have a team that is not just there to support us in project management or client communication, but on deliverables, and it’s truly expanded the scope of what we can offer.

In this episode, you’ll hear about our evolution over the past seven years and get some insights into what we finally have the bandwidth to offer. If you’re looking to build a stable foundation for years to come and 10x your investment, you’ve come to the right place. We’re here to help you!

Guest User 9/7/22 Guest User 9/7/22

The Market Shift: How to Grow Your Service Business in an Unpredictable Climate

The truth of the matter is that the market is shifting. As small business owners, we absolutely have to be paying attention because how this impacts us in the next few years is going to be really important. We all knew things would change after the pandemic, but two years later, we’re seeing the results in unexpected ways.

There just isn’t a recipe anymore. Instead of following predetermined steps to success, we’re all having to figure it out as we go. The strategies that we all once relied on are no longer effective, and we can’t keep doing the same things and expecting to have more reach. Specifically, in the social media space, the strategies that used to bring success are far less effective on the organic side. It’s a gamble.

As a result, businesses across the board are having a much harder time predicting where their attention needs to be, where it makes sense to allocate resources and time, and planning for the future of their business. The conversations we have been having with our clients and peers have confirmed that everyone is having a hard time figuring out where to put their focus, where to commit, and where to go all in. What is it going to take to ride the wave and see growth through this unpredictable time?

Abagail Pumphrey 9/5/22 Abagail Pumphrey 9/5/22

Does Your Service-Based Business Have a Sounding Board?

Believe it or not, change and growth are possible without you being in a perpetual state of despair. Crisis can’t be the only impetus for scaling your business; we strongly believe that you can seek expansion when things are going well!

In this episode, we break down the “Cycle of Despair” and the traps many service-based business owners fall into when they’re seeking to grow their businesses. If you are caught in the cycle of not having enough cash to bring in the support you need to land more clients and not enough clients to bring in the cash you need, we’re here to offer you a new approach.

Guest User 8/31/22 Guest User 8/31/22

How to Thrive in Maintenance Mode So You Can Be Set Up for Growth

All too often, business owners will be trucking along just fine, reaching their goals and generating profits, but that inner feeling of urgency never quite goes away. This is a little easier to justify early on in business. We think of this as the honeymoon phase, but for business. You see all this potential, and your vision is strong.

Growing something is way more exciting than maintaining something. We don’t give enough credit to the outside validation that you get when you first take the leap and start something new. Oftentimes, if you’re fueled by that, you end up staying significantly smaller than your potential because you keep starting over instead of adding or growing. Is there a better way to approach that feeling of wanting to start all over again?

Guest User 9/30/21 Guest User 9/30/21

Using Your Thoughts to Transform Your State with Tracy Litt

This week we get together with the multi-talented Tracy Litt: a mindset coach, spiritual advisor, rapid transformational hypnotherapist, best-selling author, and TEDx speaker. She is the founder of The Litt Factor, a company that supports high-achieving female leaders and entrepreneurs to understand and leverage their personal power. In our conversation, we delve into the life-changing effects of leaning into ease and finding calm. We unpack how the spiritual elements of your humanity impact not only our thoughts but also your potential business growth.

Guest User 9/28/21 Guest User 9/28/21

August 2021 Profit Report: Here's How We Increased Our LTV by 33%

Are you ready to join us on a journey back in time? We’re taking you back about 40 days to talk about our August numbers. We did so many things in August. It was a whirlwind of a summer! In today’s episode, we’re going to give you the scoop of what’s happening in our business in a way that doesn’t make you feel like you get “comparisonitis,” because there’s nothing worse than that. We approach these profit reports from a strategy perspective and what works for us, and we share achievable percentages which will allow you to look at your own business and decide what does and doesn’t make sense for you.

We started doing profit reports almost two years ago, and these involve us talking about profits and percentages and our goal of achieving a certain profit for our business. If you go do a binge listen of all of the profit reports we’ve done so far, you’ll get some great insights into our business and our brains.

Guest User 9/23/21 Guest User 9/23/21

How to Prepare Your Business to Sell (Even If You Don't Want to Sell It) with Gwen Lane

Today on the podcast, we have Gwen Lane, who has been through quite the evolution. She was a digital marketer turned lifestyle blogger and is now the founder of a Seven-Figure Influencer Program. She helps content creators and influences monetize through premium partnerships and digital offers. She has worked with crazy brands over the years, and she's also sold her business. Gwen breaks down two strategies: one where she sold her business that she started as a side hustle blog and what it means to be an influencer, what it requires to be in that space, and more. You're going to learn so much from Gwen.

Guest User 9/21/21 Guest User 9/21/21

Building a Hybrid Modeled Business

Today, we’re talking about what it is like to start to view your business through a new lens, specifically the new lens that we’ve been looking at our business through; the hybrid. What is a hybrid business model and how does it infiltrate into all the areas of our business that we’re running? Our hybrid thought process is something that has shifted how we view our business, from looking at each piece separately to understanding it as a coherent whole. A lot of this new thinking centers around our approach to hiring people and managing their roles, as well as our own roles, in our business.

As you guys know, when we learn or uncover something we like to immediately turn around and workshop it here on the podcast because it helps us wrap our brains around it. We are by no means at the point where we have a complete understanding of what our hybrid business model means, we’re still at the early stages of discovery. It’s important for you to have context so you need to hear a bit of the background and how a late-night moment allowed us to open our eyes to the value of a hybrid model. So, join us on the journey!

Guest User 9/16/21 Guest User 9/16/21

5x Our Affiliate Income Using SEO Strategies with Meg Clark of Clapping Dog Media

Our guest today is Meg Clark, the owner and founder of Clapping Dog Media, where she is the master of growing organic traffic. Using a combination of data, proven techniques, and years of experience, she attracts web visitors that not only stick around, but turn into paying customers. Simply put, she connects the dots of data to get your business found!

Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

DM Me on Instagram

Listener Love

paigeamberbacani
Abagail, thank you SO MUCH for this fresh passion! I can hear the genuine excitement in your voice over what is working well for you right now and what you have overcome in the past! Your resilience is truly contagious and I am so grateful for the knowledge that you freely share!
GoodGood Investing
An amazing podcast! From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!
Genevieve0721
I wanted to reach out and let you know how much I’m enjoying your podcast. It’s truly amazing and I’ve learned so many valuable tips and insights on how to scale a business without burning out. Your content is truly awesome and I appreciate you sharing it with us listeners!
Mezar C
Your podcasts are fantastic! The latest episodes highlighing your journey from graphic design to various marketing roles is truly motivating for aspiring entrepreneuers unsure of their career paths. Awesome content!
Fabi Paolini
Love your podcast, you bring so much value to your listeners. Thank you!
Josuediazv
I really enjoyed the episode that covered the importance of building a highly engaged and motivated team to help company scale and grow. I would highly recommend this podcast to everyone interested in learning practical business strategies to start, scale, and grow a business.
Ashao FreeSky
Super valuable. Abagail provides simple and actionable advice for growing your business. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping. I definitely recommend giving the podcast a listen!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

Learn More

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