Launching, Entrepreneur

The Quick Start Guide to Launching Your Next Big Thing

For someone with an extensive marketing background, launching something, anything, may feel like a walk in the park. But for others, regardless of what it is you want to put out into the world, you become frozen. You have awesome ideas, and perhaps have even developed an amazing product, and yet you are still sitting on it, scared it won’t go well. 

Today we are debunking the process by hand holding you through your first or next launch and cause we super love you am throwing in a launch guide freebie that you can find more about at the end of the post.

For someone with an extensive marketing background, launching something, anything, may feel like a walk in the park. But for others, regardless of what it is you want to put out into the world, you become frozen. You have awesome ideas, and perhaps have even developed an amazing product, and yet you are still sitting on it, scared it won’t go well.   Today I am debunking the process by hand holding you through your first or next launch and cause I super love you am throwing in a launch guide freebie that you can find more about at the end of the post.  |  Think Creative Collective

Decide on Your BLANK

So I could have said product instead of “BLANK”, but I feel like that could be misleading. See launching isn’t just for things you put up for sale. Launching is the process you should go through for every part of your business that is public facing. Some launches may be miniature - like every time you write a new blog post. And others may last for months - like when your high-end product hits the virtual shelves. Either way, the steps are the same. The speed you execute and the amount of time you prep for the launch may be different.

Now that we’ve debunked that crazy nothing, let’s picture this together. What do you want to launch next? A social media channel, a new product in your shop, a blog post, a book, the best thing you’ve ever done ever? 

Got it in your head? Awesome. Hold onto that picture as you keep reading. 

Who’s It For?

Who needs what you got to offer? Who do you want to be singing your praises when this hits the airwaves? Who would die to have this waiting for them under the Christmas tree? Got them in your mind?

Perfect. Now for the rest of the launch, whether this is your normal audience or a subset super specific niche of your normal audience, every time you go to write, talk, yell, whatever, picture this person (or group of people). Talk to them like they're your BFF. Touch on their pain points. Show them why your s*** is the best thing ever.

No more excuses, you know who you need to chat it up with. 

Visualize Your Success

You need to leave doubt at the door, babe. You got this. No matter how scared, nervous, or vomit-worthy you may feel, you have got to leave it behind. Confidence sells. You have to walk in the room (literally or otherwise) like you just got your hair done, your makeup is one point and those shoes, man they make you look boss. 

You have to go into this launch knowing you are going to do awesomely. Set expectations. Write down your actual goals - sales, views, engagement, whatever.

What do you want as a result of this launch? Where do you want to be because of it? What other opportunities would you like to have because you put in the work?

If confidence isn’t your strong suit, then let’s practice. Walk away from your computer for a minute. Stand in front of mirror and stand like Superwoman with your eyes to the sky for 2 whole minutes - yes, I’m counting! Psychologists have done numerous studies around open postures - babe this works - still don’t believe me, read this

Generate EPIC Buzz

It’s time. You know what you are launching, who it’s for and you’ve seen the chocolate-covered donuts falling from the sky. It’s time to put this thing that you’ve worked so hard to create out into the world. 

The number #1 reason we see launches fail is because people don’t tell anyone else that they’re launching. 

If you are launching - anything - you need to tell someone about it at least 7 times before they remember. So no, you aren’t a broken record. No, you aren’t being annoying. No, you won’t lose all your people.

Everyday people are served hundreds if not thousands of ads (the jury is still out on exactly how many, but you can read about it here). This all just adds to the confusion, and the sea of messaging. People do not remember how many times you told them something. And they definitely don’t see EVERYTHING you put out there. Even your mom does not see everything you do online.

So stop worrying about it. Put yourself out there again and again.

And then ask for help! I cannot express enough the power of asking for cheerleaders. Tell people to spread the word. Email your friends and ask them to share. Ask people to tag their besties. This alone will do amazing things for you, but if you read more on the freebie below we got even more BUZZ ideas. 

Analyze Your Results - Tweak & Repeat

You just launched!! How awesome was that? Now before you hang up your coat and pour yourself a glass of wine, I want you to do a little reflecting. What part of your launch went off like sriracha sauce and what fell a little flat?

Can you pull up actual numbers? Can you analyze analytics? Did a certain part of your campaign work better than another part? Whatever your results may be, you need to reflect. 

See what needs tweaking and keep track of all the things worth repeating.

Ok, now, we both need a glass of wine. I’ll take a Moscato. Thanks, boss! 


Still need more help? We feel ya. We’ve put together a handy dandy launch checklist and it’s waiting right here for you. You’re going to figure out how to generate some hefty buzz so you can freaking launch baby!


We're happy to chat strategy over on instagram!


Email Marketing, Entrepreneur, Blog

The 10 Things You Need to Know Before Making Your Blog a Business

Abagail here. I always knew if I blogged it wasn’t just going to be for pleasure. That wouldn’t incentivize me enough to keep going. I had to make my blog profitable. It had to be an integral part of my business. It had to give to me, but it also had to give to my business. 

Blogging for me hasn’t necessarily brought in the dollars and cents, but it has served as a foundation for my readers to turn into clients. When I started I really wish someone had sat me down and told me what I am about to tell you.

I always knew if I blogged it wasn’t just going to be for pleasure. That wouldn’t incentivize me enough to keep going. I had to make my blog profitable. It had to be an integral part of my business. It had to give to me, but it also had to give to my business.   Blogging for me hasn’t necessarily brought in the dollars and cents, but it has served as a foundation for my readers to turn into clients. When I started I really wish someone had sat me down and told me what I am about to tell you.  |  Think Creative Collective

You have to have a clear niche.

Seems obvious enough, but trust me it isn’t. When you start, it is easy to get caught up in being everything to everyone. But then things don’t end up working and you end up capturing no ones attention. You have to deliberately shrink your niche down to a size that is so specific, people automatically know they can come to you to cover a certain subject.

I specialize in content that helps small business owners grow their business and simplify their social media. I focus on helping dreamers who are desperate to leave their full-time job to pursue their passion. And I create actionable tools for these creative entrepreneurs that are functional, usable and downright awesome! 

You have to have a plan.

Call me silly, but would you drive across the country without a map? Ok, maybe not an Atlas, but at least a GPS? Before you begin blogging for business you have to know where you are currently located and where you want to go. Then create content that gets you from point A to point B. 

I didn’t always have a plan. My first month blogging I tried to fill up every part of my life, by bringing it into my business. This included a DIY painting tutorial for my guest bedroom. It was fun, but not on point. 

You have to be consistent.

If people know when they can count on you they are way more likely to come back. When this adventure began I consistently posted every M-F with posts live at 5 a.m. CST. After publishing more than 100 posts, I scaled back to 4 posts a week, which makes my life a little more manageable.

When and how often are you going to post? Tell your audience so they know when to count on you.

You have to know where to draw the line.

What will you do and won’t you do for your blog? Are you willing to sacrifice the look for paid ads? Are you ok with affiliate links or posts? Define what is going to work for your business and stick to it. Working this out in advance makes it much easier to decide what you are going to do when opportunities come knocking. 

You have to step back and analyze what is and isn’t working.

It is pretty easy to get in the swing of things and not do a little self-analysis on what is and isn’t working. Pay attention to your analytics. What posts naturally get more hits? Do some graphics perform better on certain social media platforms? What are people sharing? What stays popular long after it is posted?

To help me stay organized I developed the Blog Boost Weekly. It helps me plan out my week. Track how I post on social media and then analyze the results at the end of every week. Snag your own FREE copy Back Stage. 

You have to be dedicated.

Blogging for pleasure is one thing, however, if you decide you are going to do it for business I urge you to be dedicated. This isn’t some crash diet, it is your business and it has to be taken seriously. Start by making small changes. Let them compound over time. Make blogging a habit you cannot give up. Make it a ritual. Make it a time of reflect. 

You must keep up the impeccable quality. 

I refuse to write chintzy blog posts. If I am going to take the time to lure you in with quality social media and rocking graphics, then I better have meat when you bite in!! Focus on fabulous quality. I know you don’t want to hear it, but you are only as good as your worst work. If you don’t think what you are writing is up to par with your other content, it is best to wait to be inspired than put something out that you aren’t proud of.

You have to know not all readers are buyers and not all buyers are readers.

Someone told me this one-day and it hurt a little. But instead of letting the sting stay, I learned to embrace it. Create content that works towards converting one to the other. Ideally, your ideal reader should also be your ideal client. If it isn’t, then something is going to have to shift to accommodate. 

You have to showcase your expertise.

Consider your blog your long form sales letter. Over time they begin to pick up on your expertise. If you’re an expert health coach, why would you blog about social media? Or why would a DIY crafter chat about dieting? It doesn’t make sense to your reader. Your expertise, particularly when blogging for business, must directly align with your products and services. It can be a platform to introduce your readers into the behind the scenes of your business. Use it as a way to promote your best qualities and  place emphasis on your strengths. 

You have to know how to capture your readers’ information.

A couple weeks ago, I introduced you to the idea of a sales funnel. Blogging can be an integral piece of the puzzle to really capture someone and later convert him or her to a sale. The big piece, once they are here and reading or perhaps even reading regularly, is to get them to hand over their personal information such as their name and email address.


Stay up to date on all the latest and greatest! Join my party on Instagram.


Organization & Productivity, Entrepreneur

The 5 Myths about Productivity that are Wasting Your Time, Energy & Money

We’ve all done it. We’ve all fallen into the trap of implementing productivity “hacks” we learn from others, but realize that it actually harmed our results instead of helped them. We like to think that if we lean into the “buzz words” that get tossed around about trying to be more productive, that it will somehow be different for us.

Well, babe. These productivity myths are all BS. Whether we hear them from the latest book, magazine article or “that one guy” at the office, they are all old and outdated and they don’t work. Period.

We’ve all done it. We’ve all fallen into the trap of implementing productivity “hacks” we learn from others, but realize that it actually harmed our results instead of helped them. We like to think that if we lean into the “buzz words” that get tossed around about trying to be more productive, that it will somehow be different for us.  Well, babe. These productivity myths are all BS. Whether we hear them from the latest book, magazine article or “that one guy” at the office, they are all old and outdated and they don’t work. Period. | Think Creative Collective

Today, we’re going to break down the five myths we think are the most detrimental to your productivity and give you steps for you to turn them around. First, let’s lay out all the myths.

  1. Multi-tasking
  2. Tackling the biggest item first
  3. Trying to power through
  4. Being “busy”
  5. Learning, but not taking action

Now, let’s break them down one-by-one as to why they suck and what we can do to change them.

MULTI-TASKING

We think this is our favorite. And by “favorite” we mean we roll our eyes the hardest when this one gets suggested as an actual viable option to being more productive. Listen, most of us are ladies here. And as ladies we are the Queens of multi-tasking. We can keep up with a group text conversation, watch the latest episode of Empire, and steam our blazers all at the same time. So we think that we can take that multitasking behavior and use it in our business.

The problem is when it comes to multitasking in our personal life we don’t really need to give 100% of our attention to the tasks. Some things will not get computed in our brain, some things won’t be remembered the next day and we may end up steaming the same side of our favorite blazer a few extra times. Nothing is going to go to shit because of that divided attention.

But it will in your business. You literally cannot (it’s math y’all) give 100% of your attention to more than one thing. If you are multitasking in your business then at least more than one thing (depending on how many tasks you’re trying to get done at the same time) is going to suffer.

Try this instead. We recommend batching if you truly want to “multitask”. You still aren’t really multitasking, but when you group like tasks together you can work on more than one “project” at the same time. For instance, batch taking photos for your blog, writing subject lines for your emails, or emailing back clients.

TACKLING THE BIGGEST ITEM FIRST

We like to think that if we get the biggest thing knocked out for the day then we will feel superpowered to go through the rest of our tasks. Bananas. First of all, the biggest task often takes the most energy and leaves us feeling exhausted and ready for a break once it’s done. But, the biggest task most likely won’t actually get done in one day (probably because it’s the biggest) so we then don’t end up getting anything else done because the big task isn’t complete yet. Ugh, makes no sense, right?

So then we end up working on the biggest task only for multiple days or weeks in a row and we’re flabbergasted when nothing else is getting done. Silly bosses.

Try this instead. We recommend using the snowball effect. Knock out a bunch of tiny tasks right off the bat. If you start your day with 8 things and you’re able to knock off 5 of those at the very beginning or one right after another, you’re going to feel mega powered to keep going. We also recommend breaking that “big task” into smaller chunks if you haven’t already. Chances are you’re trying to tackle too many things already, so break it down. Then snowball those tinier tasks to see progress and pat yourself on the back.

TRYING TO POWER THROUGH

This, we think, is the number one myth that we all do (us included). Whether you’re trying to power through lunch, a sick day, or late at night, or when your creativity has shut off, it sucks. It leads to mediocre results that you most likely have to end up redoing anyways.

We tell ourselves that if we “just get one more thing done” we can stop. That always leads to “one more thing” and “one more thing” to get done. It never, ever ends. You don’t have to be a robot and work through lunch or at 2:00 a.m.

Try this instead. We recommend giving yourself some grace, setting alarms for lunch and when you want to stop for the day. We know that a lot of you are working on your creative passions after your day job, but you need limits too. We know a creative who works a 9-5 and comes home to work in the studio. Once she realized she was staying up until 1:00 or 2:00 a.m. in the studio she had to set some limits. She has an alarm on her phone now that goes off around 10:00 p.m. that reminds her to go to bed. It helps her get out of the zone for a bit and take notice of how long she’s been working.

BEING “BUSY”

Oh, this is a good one. The “I’m sooooooo busy” myth. We hear from our neighbor, our co-worker, our barista, and that one girl on Instagram that they are just “so busy!”. So we think we need to be constantly doing something. We think that if someone has 1,000 tasks to do everyday that they must be more productive than we are. It’s a flat out lie.

Yes, there are busy seasons. We’re just wrapping one up now. There will be times when your schedule is more bananas than you’d like. Recognizing that this is temporary is key. Being intentional about getting out of it is important.

We also like to kind of beat ourselves up when we don’t feel busy. Here’s a spoiler alert: the more organized and productive you are the less you will feel “busy”, but the more you will actually be getting done. If you have free time in your schedule because you intentionally organize your day to get a lot done that’s okay. Keep it free. Give yourself some white space.

Try this instead. We recommend checking out our program Trello for Business. If you feel overwhelmed with your to-do’s and you’re not sure how to actually plan your month, week and day-to-day tasks to see progress then you’d love it. It’s been the thing that helps us get more done, but not working more. Win, win.

LEARNING WITHOUT THE ACTION

No matter where you are in your business you feel like there’s something you need to learn that will make your life better. We get it. We’ve fallen victim to course overload too. Here’s the mistake: if you’re buying, buying, buying, but not taking action there’s a problem. We like to look at everything that’s out there as the solution to our current issue. We think that next purchase will be the answer to our problems.

It can only be the answer if you have time to soak it in, babe.

Try this instead. We recommend that with every purchase make sure you have time in your schedule to not only go through the program, but to turn around and actually implement the things it taught you. We also think you should truly gut check yourself and ask if what’s taught inside that thing you want to buy is inline with your end goals. Will it actually help you reach something that’s on your list or is it fluff?


The bottom line of all of this is for you to get out of your head when it comes to how you think you can be more productive. Just because the hype is around one method doesn’t mean it will work for you (and that’s okay). It also doesn’t mean you’re broken. Take these suggestions and rework a few of your day-to-days and see what changes flourish!



Our Party Never Stops on Instagram!

Business, Goals, Entrepreneur

25 Tips to Take Your Business Seriously

When you begin to treat your business like a business, things start to shift. It’s really simple. If you’re still treating your business like a “hobby” or “side hustle” it will only ever be one of those things. Even if your business isn’t exactly where you want or need it to be today you can still treat it like it’s on its way to getting there. Just because your business hasn’t reached the figure you want it to (yet!) doesn’t mean you can’t treat it like it’s the next best thing since the dollar section at Target! Here are the ways we treat our jobs like the big biz they are.

When you begin to treat your business like a business, things start to shift. It’s really simple. If you’re still treating your business like a “hobby” or “side hustle” it will only ever be one of those things. Even if your business isn’t exactly where you want or need it to be today you can still treat it like it’s on its way to getting there. Just because your business hasn’t reached the figure you want it to (yet!) doesn’t mean you can’t treat it like it’s the next best thing since the dollar section at Target! Here are the ways we treat our jobs like the big biz they are. | Think Creative Collective
  1. Write a business plan: it may seem pretentious, or as if you are trying to be something you aren’t ready to be, but it helps you get in the right mindset, create a clear guide for what you are going to sell and a system to make it happen – need help getting started, try the easiest business plan ever.
  2. Create SMART goals: these allow you to hold yourself to something that is actually achievable! Plus who doesn’t love checking all these things off as DONE? If you’re not sure what a SMART goal is or how to make one, start with this exercise.

  3. Have a designated workspace: it doesn’t matter if it’s a table in your living room corner or you take over the extra bedroom. You need a place to stay organized, spread out, and get to work.

  4. Set office hours: this is a tremendous help for all those people in your life who think you can just chat all day. Set your hours and stick to them! Tell friends and family, add them to your email footer, and put them on your website. It’ll help you stay focused during work hours and “turn off” from work afterwards.

  5. Have a separate bank account: how can you know what’s your business’ money if it’s mixed in with grocery trips? Plus, this helps the tax man and other legal stuff be legit and easy to organize.

  6. Keep track of your expenses: do you know if you made more money last quarter than this quarter? What about comparing holiday seasons? You won’t be able to track this if you aren’t keeping track of your income + expenses. Whether you use the old fashioned pen and paper, digital spreadsheet, or a software application, you need to get it organized.

  7. Utilize contracts: it is all too easy to get yourself in a pickle. If you are selling services, contracts can really save you time, headaches and money. It lays out the scope and protects you from client retaliation if something were to go south.

  8. Send out invoices: this not only keeps billable clients organized but helps act as a receipt for both of your records.

  9. Know your one sentence: I love Nikki Elledge Brown’s tips for this one. Know your sentence that describes what you do in a way that leads conversations.

  10. Quit working for free: it’s time you get out of the “portfolio building” phase and put dollars in your bank for what you do.

  11. Invest in yourself: need some mindset shifts, an accountability partner, or cheerleader? Consider hiring a business coach to help you stay on track.

  12. Invest in your business: maybe there’s a book out there that can teach you selling strategies or an e-course that can teach you how to master MailChimp. Learning from the experts may costs money, but can save you loads of time and patience.

  13. Talk about what you do: there’s no reason to hide what you do! Talk about it, shout it out, tell everyone, and be proud.

  14. Have a beautiful (and functioning) digital storefront: there’s no magic level or certain amount you need to be selling or bringing in before you worry about your digital storefront (i.e. your website). The time is now.

  15. Plan out your content: whether you write a blog or just have social media accounts, tailoring a plan not only will save you time, but give you a more holistic take on your messaging, focus and calls to action. Start tracking with this handy worksheet.

  16. Measure your success: It’s hard to know where to spend your time if you don’t know what is working. Make sure to check your analytics to see what posts are most popular, where your traffic is coming from and what just isn’t working. You might be surprised about what you find.

  17. Order business cards: you never know where or when you’ll run into a future client or customer, so be prepared!

  18. Ask for help: we don’t expect you to be a pro at everything. Recognizing where you might need some extra help is key to moving forward. Consider hiring out things you don’t have time for or haven’t mastered.

  19. Join a mastermind or networking group or creative club: having a support system can make all the difference! Find a group in your area to start connecting.

  20. Change what isn’t working: is there a certain marketing strategy that costs big bucks but just doesn’t work for you? Cut it out. Being in business is all about learning from trial and error.

  21. Give yourself a title: want to be called Boss Lady, Creative Director, CEO? Whatever makes you feel most legit, go for it.

  22. Order merchandise: there’s nothing like seeing your logo on your notepad every day or on the mug you drink from. Once you see a part of your business in real life like that it changes things.

  23. Pop up at must-attend events: be in your community. Snap amazing pictures and share your experience. People love connecting with people, so be a person and stop hiding behind what you sell.

  24. Know when to turn away business: it seems goofy that you would ever turn away a paying client, but if they aren’t the right fit, going to cause too much of a headache, or it isn’t the work you love doing, it is ok to turn people away. We give you permission to say no.

  25. Grow a tribe: There is strength in numbers and people love being a part of something bigger than themselves. See how you can start connecting with your clients or customers on and off line. Grow a community. Want in on ours? Join our secret society here.

We realize that these steps are just tiny pieces of the gigantic puzzle that makes a small business successful. Sometimes before we can even begin to learn or implement things like contracts and business cards we’ve got to take it a few steps back a lay the foundation. We’ve created the best FREE tool for you to do this! We’d love to have you map it all out with the Easiest Business Plan Ever!!

Stop wasting time and turn your dream into a reality. Let’s turn your side hustle into a soul fulfilling, goal-crushing, freaking profitable creative business. We get it. You work all day and then you come home and you hustle even harder. Balancing essentially two full time jobs is not for everyone. Let’s make a plan, simplify and start earning what you are worth.

 


COME HANG OUT WITH US ON INSTAGRAM!


Business, Entrepreneur

5 Ways You Should Legally Protect Your Business

You pour hours and hours of hard work into your latest content, course, product or service only to wonder, “what if someone steals this and sells it as their own? Can you contact them and ask them to remove it? What if they don’t take it down? Or what if they’ve been selling it as their own and making money off it?”

You pour hours and hours of hard work into your latest content, course, product or service only to wonder, “what if someone steals this and sells it as their own? Can you contact them and ask them to remove it? What if they don’t take it down? Or what if they’ve been selling it as their own and making money off it?”  Or you’re 3 months into a 6-month service contract with a client when they suddenly change their credit card number and bails. Now what?  |  Think Creative Collective

Or you’re 3 months into a 6-month service contract with a client when they suddenly change their credit card number and bails. Now what? You were relying on that money coming in and can’t afford to just let it go. But you didn’t have them sign anything, so how can you hold them accountable?

What’s a girl to do?!

No worries, I got you. First, let me introduce myself: I’m Sam, a corporate-attorney-turned entrepreneur who empowers women with the legal info and education they need to confidently run their own businesses and create content they really love. I don’t want you to hold back anymore. Create that course, write that post or offer that new product.

My goal is to make legal easy, accessible and yes - even fun! Or at least more fun than it normally is.

So today we’ll take a look at the most important ways you can legally protect your business online. There’s no “right” time for you to get #LegallyLegit (as I call it!). If you’re in business, then legal is one piece of the puzzle you have to take care of.

And it’s not just about being worried about getting sued either. I’m all for empowering you to be proactive, not just reactive. You also need to protect your content, get paid and establish boundaries with your clients.

Here are 5 ways you should legally protect your business:

Start With Your Website

Start by protecting yourself, your business and its content through your website. Each website should ideally have a privacy policy, terms and conditions and website disclaimer.

A privacy policy is more than likely legally required if you collect email addresses or have a “contact me” form on your site. In a nutshell, a privacy policy tells people when you collect information, why and what you do with it. A website disclaimer is a very clear statement to your readers about who you are, what you do and how you’re qualified. Finally, your terms and conditions page/contract is the place to set the rules and regulations of using your site.

On the one hand, it’s amazing we can reach people all around the world through our websites. But on the flip side, we really have no idea who’s reading our content or what they’re doing with it.

In the health/wellness/fitness/business world, this can seriously be a problem and the best way to address it is by having our website covered with these essential legal documents.

Client Contracts

As tempting as it is to text, email or Facebook message prospective clients, this is one area where old school pen and paper (or digital paper) still rules. Any agreement to enter into working together for services or products should be done in writing and via a client agreement (contract).

The contract should be clear about what is/isn’t included, payment terms, your disclaimer and what your company’s policies are. That way, if any issues pop up, you can always point back to your contract. Your clients will also pay on time, abide by your policies and be clearer on what’s included if you have them sign an “official” contract.

Stay Within the Scope

One of the best ways to protect yourself and your business is to always operate within the scope of your practice. This is different for everyone depending on who are you, what you do and what your qualifications are.

If you’re in the health and wellness space, it makes a big difference if you’re a nurse, registered dietitian or health coach. If you’re giving out business advice, it’s important someone knows you’re not a lawyer, accountant or financial advisor.

It’s not just enough to cover this in your website disclaimer or a disclaimer included in your 1-on-1 contracts. You actually need to operate your business in accordance with your scope of practice too. If you’re a business coach but not a lawyer, don’t give out legal advice. If you’re a health coach but not a doctor, don’t give out medical advice. You get the idea! Create a reliable network of other professionals you can refer to or reference and you’re all set.

Set a Sharing Policy (and abide by others’ policies)

One of the easiest ways to ensure you get credit where credit’s due is to have a clear “sharing” policy on your site, preferably in your terms and conditions. This is where you should outline what steps someone has to take if they want to share your post, recipe, photos etc. Do they need to email someone at your company? Who? Can they just go ahead and share, as long as they link back and give credit? Can they use your photos? These are all questions that your sharing policy should address.

Have it clearly available and set out on your site so no one visits your site, sees a post they want to use on their site and just copies and takes it because they don’t see a sharing policy on your site. You can also use the fact that you have a sharing policy set out in your terms and conditions for when you need to contact someone who did use your content in a way that contradicts your sharing policy.

Protect Your Online Course

As your business grows, you might create an online course or group program to try to maximize your reach. We want to make sure your business is ready and protected for that kind of growth first.

Online courses and programs bring up a host of new legal issues. What is your policy about sharing login information with people who didn’t pay for the course? What if someone downloads your content and shares it online? And what about installation (monthly) payments? These are all issues you want to address with clients before they sign-up and purchase your course or program. You can do this through a terms of use document that people have to review before they can purchase. Even better, have them check off a box to confirm they’ve reviewed and agreed to your terms of use before they purchase.

There are so many ways we need to protect our businesses and ourselves in business. You might think these things would never happen to you or that you can’t really get “in trouble” for something you’re doing.

Unfortunately, I’ve spent the last 5 years finding out how wrong that is. These things can happen to any of us in business at any time. And I don’t say that to scare you. I say it because we have the option and the opportunity to be proactive and protect ourselves the best we can. I believe that makes us more professional, confident and empower entrepreneurs. And I hope you do too.


Stay up-to-date by following us on Instagram!