business insights
A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”
More to Read
fan favorite
100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
Pricing Has Nothing To Do With Numbers (BONUS: FREE Download)
Pricing is our jam. Figuring out our worth so we can pay our bills, grow our business and have happy clients and customers is kind of our favorite. In fact, pricing is what brought this whole thing here at TCC together (meaning it’s how Emylee and Abagail met!). The very first program that we launched together was called “Pricing for Profit” (now known as The Money Making Creative). All that to say we’ve had the conversation about pricing with other creatives many a time, and you want to know a big fat spoiler? When it comes to mindset and “do you think they will pay $X?”, pricing has absolutely nothing to do with numbers.
Why You Need to Create a Business Plan for Your Small Business
Creating a business plan is one of the best fundamental things you can do to promote success in your business. A business plan will help you stick to, well, your plan for your business. It also helps you think about things you haven’t thought about before and things you should know for your business.
I’ve started several businesses and they’ve all failed because I didn’t have a business plan in place. Once I decided to take this latest business seriously, I filled out a free business plan sheet and it’s been one of the best fundamental things I could do for myself and my business.
It’ll help you hone in on your ideal client and get you thinking about the products, verbiage and places to market. Which, in turn, means more revenue in your pocket. It also helps you think about places you’ve never thought to market to before.
July 2017: Income Report $18,496
Ready, set, wait! Yep, July as much as it was prepping our signature course content and launching an affiliate program, it was really about working really hard to wait for results later. Not that over $18k is anything to cough at, it was just residual income off our previous launch and evergreen course sales. The BIG surprise doesn’t come until September, in the meantime check out all the details that made July the success that it was.
Working Less and Making More: A Practice in Patience, Systems and Trust
You’ve heard it a million times. “I want to work less and make more.” But do you actually know what it takes to make this happen? The entrepreneurs who are making bank are NOT lazy. They are strategic, methodical, and extremely patient.
Do you think Pat Flynn went from being laid off to earning over $100k per month revenue overnight?! Are you kidding?
Do you think Oprah went right from waitress to world-recognized thought leader?! Heck no.
Do you think Marie Forleo rolled out B-School her first year in business?! Absolutely not.
Their careers didn’t fall out of thin air. They spent years perfecting their craft, tweaking their processes and making shifts towards their big dreams.
We’re no different. We absolutely want world domination (for all female creative business owners). But we know the tide won’t shift overnight.
The Free Tool That's Helped Us Make More Money in Our Business
We are firm believers in waiting to invest until the time is right. That said, we never imagined how much we could benefit from using a free product. In fact, how much more money we would make — we’re talking over $125k in 9 months.
June 2017: Income Report $73,710
Holy moly guacamole. Are you ready for this? Now, some of you might have already heard the breakdown of our Strategy Academy launch, but this gives you a good picture of what else happened in the month of June. Also, it’s nice to see what we actually made, even though we had a $97k launch. #Perspective
How to Eliminate Start Up Costs in Your Online Business
When it comes to starting a business, there are usually a lot of overhead costs. Let’s be honest, those overhead costs can get overwhelming rather quickly, can’t they? You have people coming from every angle recommending that you use this cool new tool that they use because it got them one billion followers. Well, that’s a slight exaggeration, but you know what I mean!
Want to know the hardest part about opening your business? Simply getting started. That’s the only thing you need to focus on. You need the bare minimum to get the ball rolling on this cool new idea that you’re ready to show the world, but you’re overwhelmed by starting and worrying about how to afford to launch without putting it all on your credit card or taking out a loan.
7 Uncomfortable Conversations You will have with Wholesale Buyers (plus bonus scripts!)
Raise your hand if selling to your favorite store tops your business bucket list? But as exciting as it is to see your products on the shelf of a store, there’s a whole new set of challenges that come with developing wholesale and retail partnerships. One of the not-so-sexy sides of developing a wholesale/retailer business? You have to get comfortable with having some awkward and, at times, unpleasant conversations.
May 2017: Income Report $17,414
All good things take time. And time we took. May was not only profitable, but it was a time for us to prepare for our largest launch to date in June. We spent weeks behind the scenes working with our current students, preparing bonuses and other awesome new materials and even working on some alternative ways to bring in more cash. See how May shaped up today.
When to Use Your Smallness to Your Advantage and When to Act like a Big Business
Ever feel like you need to hide that your business is small?
Early on in my handbag business when I had no one working for me, I would use phrases like, "Thank you for calling us. A customer service representative will contact you within one business day."
I used my first and middle names as my business name to give the company a big "designer" image. And I'd do everything I could to hide that I was 18 years old for fear that I wouldn't be taken seriously.
A couple of years in, I had a big realization.
How to Simplify Your Finances Especially if You've been putting Them Off
"I LOVE my business but… keeping up with the financials makes me feel all sorts of icky!"
That statement right there, is exactly what I hear from almost every creative I work with, time and time again! It feels like they have mastered all areas of their business but one. Managing finances correctly is a highly dreaded task for most creative entrepreneurs. I feel their pain, I really do! That’s why I want to provide you with a few simple but valuable steps to help you get started and begin to conquer this “left field” task. After reading this post, my hope is that you feel better and more capable of tackling this head on. Let’s get started!
Keep More Profit with These 3 Quick and Easy Tips
If you're like most creative business owners, you're super busy doing #allthethings in your business. You're the chief service provider, director of marketing, and content manager. It's no wonder that you hardly have any time left to tackle the administrative part of your business. Let’s be honest. Your bookkeeping isn't exactly the shiniest penny in the jar either, so it's often pushed aside week after week until it can be pushed no more — which usually signals that it's tax time! Am I right?
10 Tips for Running Your Product Based Business as an Introvert
As a product-based business owner, you are the face of your business. You know your line better than anyone else and are ready to chat up buyers + retailers about your awesome assortment of products. As an introvert, though, chances are you will find needing to be so “on” all the time exhausting. Running a business as an introvert comes with its own set of challenges because our natural tendencies don’t always align with how our extroverted clients + customers think.
While it’s tempting to sit back and hope that people will find you and purchase your products, you know that your business and marketing strategy is what sets you apart from the competition. For many introverts, all the “look at me and my business” talk can leave us ready to run for the hills. If you have ever struggled with finding a balance between putting yourself out there (because you know you have to) and staying true to your introvert roots, then today’s post has your name written all over it.
How to Treat Your Business like a Business: The 5 Important Steps to Take
Here’s a little secret: I’ve been self-employed for more than 12 years, but I’ve only been a business owner for two years. Yep, for a full decade I was “just a freelancer”.
My answer to the “what do you do?” question used to be, “I’m a freelance writer”. Not a business owner, not a CEO, not a badass boss babe. I was just a writer who happened to make a pretty good living doing it.
April 2017: Income Report $18,042
We’ve never been more laser focused! April was the month of launching and learning and boy, did we do just that. Inside this income report you will see where we got a 3047% ROI, how we were able to have our biggest launch to date in 7 days, and some insight into transitioning a baby to the nanny life.
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
-
Free Challenge
-
-
Free Download