Email Marketing, Marketing

Email Marketing Basics for Creative Business Owners

So you keep hearing the following statement, “As a business you should probably get around to sending out some ‘professional’ email.” And you may be wondering where the heck you should start or if it is even worth your time.

Email Marketing has some powerful benefits, but to be successful it has to be well thought out and carefully managed. Today, we will cover some of the benefits, how and where to get started and then the ideal anatomy for your newsletter.

Email Marketing has some powerful benefits, but to be successful it has to be well thought out and carefully managed.  |  Think Creative Collective

The Benefits are Hard to Deny


Build Know, Like & Trust

By sending branded, beautiful emails your potential client or customer continues to get to know you better. They generally like you more. And they definitely are more likely to trust your business. Find out how to turn that trust into a sale here.

Boost Your Sales

Nurtured leads make 47% larger purchases than non-nurtured leads (source).  Hello, why wouldn’t you nurture them then? That’s like throwing away free money.

Stay Top of Mind

How many times have you stumbled upon a gold mind only to forget the name, lose the address or fail to save it for later? Trust me, people who come across you will accidentally close a tab, won’t bookmark the page or restart their computer in the middle of reading no matter how awesome they think you are. If you can manage to capture people’s information then they are way more likely to remember just how amazing you are. Email marketing is one of the only ways to guarantee your entire audience will be exposed to you. Social media is not guaranteed and posting a blog post all by itself is like a shot in the dark. Email marketing forces your name to show up in their inbox again and again!


How to Get Started


Increase Traffic

As much as we would like to assume people magically show up on our email lists the first step to any marketing tactic is to grow your exposure. You can organically increase traffic by creating killer content on a blog (you stopped to read this didn’t you).

Here are some surefire ways to increase traffic on your website. And this includes some super simple SEO tactics to help push your company to the top of search engine results.

Setting Up the Forms

Before you begin collecting email addresses, you need a way to capture this information. Here is a basic step-by-step tutorial to set up your forms in Mailchimp.

Enticing Someone To Sign-Up

Do you willy nilly give out your personal information? Absolutely not! You have to trust someone, and they have to give you a pretty legit reason for you to hand over that coveted email address. The secret sauce to having someone sign-up is using a super valuable opt-in. You can learn all about what goes into one here.

Or if you just need a gold mine of ideas. I have 101 irresistible headline ideas waiting for you in my FREE e-book. Snag your copy back stage.


Anatomy of the Ideal Newsletter


So you finally have a list of people dying to hear more from you because you already gave them some of your juiciest knowledge. But what do you send them? What goes in your “newsletter” of sorts?

Personalize & Customize

Personalized emails improve click-through rates by 14%, and conversion rates by 10% (source). Consider adding someone’s name to your subject line and addressing them in your email. In Mailchimp you simply do this by adding the tag *|FNAME|* which refers to that field on your list based on the email address.

Tell a Story

People want to connect with other people. They get plenty of “ads” in their inbox from big box brands. Don’t spam them. Act like they are a part of your life, you have them over for a cup of coffee and you want to tell them a story. Connect it back to something going on in your life or business.

Call to Action

Give your readers something to do. Perhaps you challenge them. Maybe you ask them to read something. Go and sign up. You can even ask them to buy (don’t do this every time or you will wear out your welcome). Always end your emails with a call to action.

Extras

It is completely appropriate to throw in some extras at the bottom of your email. Consider adding some of the follow items.

  • Blog Posts – What is your newest content you don’t want them to miss?
  • Social Media – Where do you like to hang out online?
  • Promoting Products or Services – What is available to them right now?

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Email Marketing, Entrepreneur, Blog

The 10 Things You Need to Know Before Making Your Blog a Business

Abagail here. I always knew if I blogged it wasn’t just going to be for pleasure. That wouldn’t incentivize me enough to keep going. I had to make my blog profitable. It had to be an integral part of my business. It had to give to me, but it also had to give to my business. 

Blogging for me hasn’t necessarily brought in the dollars and cents, but it has served as a foundation for my readers to turn into clients. When I started I really wish someone had sat me down and told me what I am about to tell you.

I always knew if I blogged it wasn’t just going to be for pleasure. That wouldn’t incentivize me enough to keep going. I had to make my blog profitable. It had to be an integral part of my business. It had to give to me, but it also had to give to my business.   Blogging for me hasn’t necessarily brought in the dollars and cents, but it has served as a foundation for my readers to turn into clients. When I started I really wish someone had sat me down and told me what I am about to tell you.  |  Think Creative Collective

You have to have a clear niche.

Seems obvious enough, but trust me it isn’t. When you start, it is easy to get caught up in being everything to everyone. But then things don’t end up working and you end up capturing no ones attention. You have to deliberately shrink your niche down to a size that is so specific, people automatically know they can come to you to cover a certain subject.

I specialize in content that helps small business owners grow their business and simplify their social media. I focus on helping dreamers who are desperate to leave their full-time job to pursue their passion. And I create actionable tools for these creative entrepreneurs that are functional, usable and downright awesome! 

You have to have a plan.

Call me silly, but would you drive across the country without a map? Ok, maybe not an Atlas, but at least a GPS? Before you begin blogging for business you have to know where you are currently located and where you want to go. Then create content that gets you from point A to point B. 

I didn’t always have a plan. My first month blogging I tried to fill up every part of my life, by bringing it into my business. This included a DIY painting tutorial for my guest bedroom. It was fun, but not on point. 

You have to be consistent.

If people know when they can count on you they are way more likely to come back. When this adventure began I consistently posted every M-F with posts live at 5 a.m. CST. After publishing more than 100 posts, I scaled back to 4 posts a week, which makes my life a little more manageable.

When and how often are you going to post? Tell your audience so they know when to count on you.

You have to know where to draw the line.

What will you do and won’t you do for your blog? Are you willing to sacrifice the look for paid ads? Are you ok with affiliate links or posts? Define what is going to work for your business and stick to it. Working this out in advance makes it much easier to decide what you are going to do when opportunities come knocking. 

You have to step back and analyze what is and isn’t working.

It is pretty easy to get in the swing of things and not do a little self-analysis on what is and isn’t working. Pay attention to your analytics. What posts naturally get more hits? Do some graphics perform better on certain social media platforms? What are people sharing? What stays popular long after it is posted?

To help me stay organized I developed the Blog Boost Weekly. It helps me plan out my week. Track how I post on social media and then analyze the results at the end of every week. Snag your own FREE copy Back Stage. 

You have to be dedicated.

Blogging for pleasure is one thing, however, if you decide you are going to do it for business I urge you to be dedicated. This isn’t some crash diet, it is your business and it has to be taken seriously. Start by making small changes. Let them compound over time. Make blogging a habit you cannot give up. Make it a ritual. Make it a time of reflect. 

You must keep up the impeccable quality. 

I refuse to write chintzy blog posts. If I am going to take the time to lure you in with quality social media and rocking graphics, then I better have meat when you bite in!! Focus on fabulous quality. I know you don’t want to hear it, but you are only as good as your worst work. If you don’t think what you are writing is up to par with your other content, it is best to wait to be inspired than put something out that you aren’t proud of.

You have to know not all readers are buyers and not all buyers are readers.

Someone told me this one-day and it hurt a little. But instead of letting the sting stay, I learned to embrace it. Create content that works towards converting one to the other. Ideally, your ideal reader should also be your ideal client. If it isn’t, then something is going to have to shift to accommodate. 

You have to showcase your expertise.

Consider your blog your long form sales letter. Over time they begin to pick up on your expertise. If you’re an expert health coach, why would you blog about social media? Or why would a DIY crafter chat about dieting? It doesn’t make sense to your reader. Your expertise, particularly when blogging for business, must directly align with your products and services. It can be a platform to introduce your readers into the behind the scenes of your business. Use it as a way to promote your best qualities and  place emphasis on your strengths. 

You have to know how to capture your readers’ information.

A couple weeks ago, I introduced you to the idea of a sales funnel. Blogging can be an integral piece of the puzzle to really capture someone and later convert him or her to a sale. The big piece, once they are here and reading or perhaps even reading regularly, is to get them to hand over their personal information such as their name and email address.


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Email Marketing

10 Email Marketing Mistakes to Fix and Triple Your Website Traffic

Email marketing isn't as simple as compiling a list, writing a message and then sending it out. Of course, if it were that easy every company would be doing an effective job with their email marketing campaigns. There is much more that goes into a successful and highly effective email marketing effort, but once you've realized the mistakes you may be making and work towards fixing them, you'll almost certainly see a significant increase in the conversion rates you see and the amount of traffic being driven to your website.

Your email list can be one of the most valuable resources you've got, but if you're making any of these mistakes, it could be costing you.  |  Think Creative Collective

Your email list can be one of the most valuable resources you've got, but if you're making any of these mistakes, it could be costing you.

Not sending different emails to different groups in your database

Using a 'one size fits all' approach to email marketing may get you some clicks, but it won't be nearly as effective as segmented and targeted email campaigns. Dividing your email list into groups, then sending out different messages to each group will yield far better results. If your recipients aren't getting emails that are relevant to them specifically, they're likely to tune out – if they start getting too many of these repetitively irrelevant emails, they may ask to stop receiving them altogether. Start sending out emails to your different groups for free using ReachMail.

Skipping the A/B Tests

Not all subject lines are created equal. The content within the email may very well be interesting and relevant to the recipients, but if there's no draw to actually open the email, all of your effort with the content will go in vain. Compare two versions of the same message by testing out different subject lines to see which ones are best received and show the highest open rate. Once you've figured that out, use the better subject line and ditch the other.

Being too generic in your emails

Once you've found the subject lines that get people opening your emails, don't waste this opportunity to send them engaging content. You've got to quickly capture and hold your audience's attention span, and if you're sending boring, generic emails, there's no way you'll accomplish this. Keeping your branding at the forefront, create dynamic content that actually gets readers excited to continue reading, clicking and buying. Easy Word Count helps you keep the message short and on point, while UK Writings can give you professional help on the proofreading side of things. (TCC uses Sarah Evelyn Edits)

Keeping your email separate from other outlets

Use everything at your disposal in concert to make the most of your email marketing. Separating the different aspects of your business, such as e-commerce and external databases, means you aren't taking advantage of all facets available to you. Synchronizing your systems and communications should be an essential component of your digital marketing strategy, allowing you to trigger targeted email campaigns. In the same way, you've got to ensure that your message can be seen and heard across all platforms. Litmus is the easiest way to create emails that are compatible across all devices.

Not testing emails beforehand

This can be an embarrassing but easily avoidable mistake if you take the time to test out your emails before hitting the 'send' button. Ensure that links, images and all other content is working perfectly, and make sure your text is well written and error-free. EssayRoo will proofread and edit your emails for you to weed out any mistakes. For simple and beautiful template designs, Target Hero is a great resource. One major factor you'll want to watch for is spam checking your message. The last thing you want is to be directed straight to the spam folder for an error that could have easily been remedied.

Proceeding without a planned process

You will want to put in place a process for creating, editing and sending out your email messages. But, you'll also want an overall plan for how frequently you'll be sending out messages. Although there may different players involved, everyone needs to be on the same page or you could risk over-emailing your list.

Neglecting to optimize your content

You've only got a short opportunity to make an impact big enough to get your recipients to open, read and continue clicking through your email. You've got to keep the message engaging, but concise and on point, so it's essential that you optimize the space you've got with the most effective text. Paper Fellows and Academized are excellent resources for copywriting assistance, staffed with professionals who can help you get the most from your limited word count.

Driving people away from opening because of the Sender Name

There's a careful balance that needs to be reached when composing the sender name you're using. Many companies are tempted to use a fake or random employee name as the 'sender', which can trigger recipients to instantly flag it as salesy spam. On the other hand, using just the company name as the sender can come off as impersonal. A blend of personal name and company name seems to have the best reception. Kate Hudson-backed Fabletics sends out many of their emails with the sender name as 'Kate Hudson from Fabletics'.

Not taking the time to create an effective subject line

So much focus is placed on the content within the email and, of course, what you've got to say in your email is vitally important to your message. But you can't look past the importance of the subject line. After all, it's what will cause your recipient to either dismiss your message from the start or open and continue reading. It shouldn’t be a simple “Monday Morning Newsletter” in the subject line. As mentioned before, you can also test out different subject lines on each email. Start off simply with Mad Mimi, where you can create, send, share and track your email newsletters.

Ignoring your Stats

Looking at the results your emails are producing is important to improving your messaging and continually growing your business. Open rates, bounce backs, and other data is readily available to users at MailChimp. Ignoring this data simply means that you won't be able to make the necessary changes that could be holding your email marketing campaign back.

Try a few of these out the next time you send an email and you might just be surprised!



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Email Marketing, Tutorial

How to Collect More than just the First Name from Your Convert Kit Forms

Everyone wants to get tailored content. But how can you do that when you just have a huge list of names? How are you supposed to make sure Taylor gets emails about building his brand and that Monisha gets emails about creating systems to streamline her business?

It’s time for you to up your email marketing game and collect more information on your subscribers.

What Do You Really Need to Know?

There are two types of people in the world:

  1. People who don’t think they need to collect more information, and
  2. People who collect more information than they know what to do with.
Everyone wants to get tailored content. But how can you do that when you just have a huge list of names? How are you supposed to make sure Taylor gets emails about building his brand and that Monisha gets emails about creating systems to streamline her business?   It’s time for you to up your email marketing game and collect more information on your subscribers.  What Do You Really Need to Know?  |  Think Creative Collective

I’m asking you to find a nice middle ground between these two common types. I want you to collect just enough so that you can segment your audience and not a data point more.

Take a moment right now and make a list of things you wish you knew about your email subscribers. Your list might look something like this:

  • The category that best describes their business
  • Birthday
  • Their career type
  • Biggest business obstacle they face
  • Location in the world
  • Language preferences (Useful if you have a bilingual audience)
  • Favorite flavor of bubblegum

Now I want you to ruthlessly cut down your list. A data point about your subscribers stays on the list if you can answer yes to at least 2 of the following questions:

1. Are you willing to create content for just this type of audience?

e.g.  Will you create different content based on what their biggest business obstacle is?

2. Is knowing this information about your subscriber going to make them more likely to read your emails?

e.g.   Can knowing someone’s favorite flavor of bubblegum going to be useful information to convince people to read your emails?

3. Is it an easy data point to search for and segment?

e.g. Will it be easy to segment people by birthdays? (That’s potentially 365 segments!)

After using the rules above, your list might look like this:

  • The category that best describes their business ( Y, Y, Y)
  • Birthday (N, N, N—unless you’re sending birthday wishes, but that’s another story.)
  • Their career type (Y, Y, Y)
  • Biggest business obstacle they face (Y, Y, N)
  • Location in the world (N, N, Y—if country based)
  • Language preferences (Y, Y, Y)
  • Favorite flavor of bubblegum ( N, N, Y)

Now that you’re left with the essentials, we’re going to split the list into two columns: Sign up Form Field and Create a Tag. If you don’t often need to search for this information often OR you want the responses to be freeform, they’ll go into a form field. If you need to constantly segment this audience AND its responses can be narrowed to a short list, then create a tag.

Sign up Form Field

  • Biggest business obstacle they face

Create a Tag

  • Language preferences

  • Career Type

  • Category that best describes their business

Note: The Sign Up Form Field requires you to be tech-brave. Read on below to see what it requires. If that’s not your jam, then stick with creating a tag. I promise that even the most tech-shy can accomplish that!

Now that you know what you want to know about your subscribers and how you will store that data, we’re going to create the way you collect that information.

How to Add Other Fields to ConvertKit Forms

Before we jump into the how-tos, a quick and important note: additional fields are not searchable in ConvertKit. If you add a last name field, you cannot search by last name. However, there is a workaround for this. You can always export your email list and find what you need in a CSV file. This workaround is useful if you need to find something in a new field you created.

Tech Shy?

For those that are a bit tech shy, give this a try but don’t feel too bad if it goes over your head. If you find this to be too difficult, then stick with the second method of tagging to collect data. I recommend you watch a video tutorial of how to do this over at ConvertKit.

1. Go To Any Subscriber’s Page and Add a New Field

Go into a subscriber's individual page. There you can add a custom field. Add the custom field and hit update. Then you’ll be able to grab the HTML code. Copy this and paste it in a plain text document for later.

2. Grab the HTML Code of One of Your Forms

Go into one of the forms you want to have these new data points at. You’re going to grab that HTML and paste it into a plain text document.

 

3.  Add the New Code to the Form

Look in the plain text document that has your HTML for your form. Scroll until you find the text label for First Name and Email Address. Now insert your new code right before the email address label.

4. Add the New Form to Your Website

Now that you have the complete form you need, copy all of that HTML and paste it into the text/HTML section of your website where you want the form to appear. The form will now have your new, additional fields.

How to Collect Information Through Sequences and Link Triggers

Now it’s time to collect information that you want to frequently segment. To do this, you’re going to skip the double opt-in, and instead immediately send an email through a sequence to serve as that confirmation.

1. Create Your Tags and Automation Rule Links

First thing to do is to create tags for each of the responses you want. For example, in language preferences you’d create a tag for every language you create content in.

Creating A Tag.gif

Once you have all of the tags created, you can then create Automation Rules for each tag.  

Creating an automation rule for a tag.gif

2. Create a Single-Email Sequence

Go into ConvertKit and create a new sequence. You’ll set the delay to immediately so that the email goes out as soon as they sign up.

Creating a Sequence.gif

In the email body, add your questions and your responses, with the responses being trigger links to add tags to your subscribers. It may look something like this:

Hey everyone!

I love talking with you about making your biz dreams come true, and I’d love to know a bit more about where you are in your business! Just click the link below that best describes you.

  • I‘m thinking about starting my business in the next few months

  • I started my business this year and I need help building my brand

  • I’ve been running my business a while and I want to learn more about streamlining it and creating effective processes

Thanks for letting me know! I’ll be creating even more content tailored just for you.

Not on the list? Hit reply and let me know what best describes your situation!

3. Create the Ultimate Automation Rule

Create an automation rule so that everyone who signs up on any form gets added to this new sequence. Pro-tip: You can add as many forms in the automation rules as you want! No need to create an automation rule per form, create just one ultimate automation rule.

Ultimate Automation Rule.gif

4. Turn Off Double-Opt-in

Go into each of your forms and turn off double-opt ins for all forms that don’t have downloads/incentives. If subscribers are signing up to get a freebie, then don’t turn off the double opt-in, so they can still get the download link. But if the opt-in is still set to the default confirmation, turn off the double opt-in.

Double Opt-ins.gif

Watch the Data Points Flow In

Now that you have your data points flowing in, your job is start segmenting and creating unique, engaging content. You can create a webinar on effective processes and systems in a business and market it directly to Monisha. You can write an amazing blog post about branding and send it just to Taylor.

When you do this, you’re going to see your open rates skyrocket and your content get a lot more engagement. Why? Because you’re sending them exactly what they needed. This is the beauty of knowing who your audience is.



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Launching, Email Marketing

4 Ways to Increase Conversion Rates in Your Next Launch

Launching can be very stressful. You know it and I know it (and I actually loooooove launching). You may have learned the secrets to writing a great sales page or even emails that can help you persuade like a boss, but what I don’t often see is people crafting a holistic launch plan.

Launching can be very stressful. You know it and I know it (and I actually loooooove launching). You may have learned the secrets to writing a great sales page or even emails that can help you persuade like a boss, but what I don’t often see is people crafting a holistic launch plan.  |  Think Creative Collective

A good launch is done from “open cart” to “close cart” alone, but a great launch is started weeks or months before you even give people the chance to buy. The best part is that if you take the time to be intentional before your launch, you take some stress out of the launch itself while also boosting your conversion rates. (Hallelujah!)

And I think you, your offer, and your audience deserve something complete and holistic. Your bank account will thank you too! So I’m gonna share with you four keys I’ve found that can take your launch from mediocre to massive success.

Have a solid pre-launch plan

Everyone thinks of the launch plan. You know what emails you’re sending, what bonuses you’ve got, and when it’s all going down. But what most people don’t think about is how to actually prepare their audience for the offer that’s coming their way. There are four main things to focus on in pre-launch that can prepare your audience and uplevel your conversions.

Priming Content

Whether they know it or not, your audience already has certain beliefs about your product or service. They think they know what they need when they see it, but they’re not always right about all those beliefs.

That’s why priming content can be so powerful. You can address the mindsets, myths, and mistakes around the subject matter of your product that are keeping it stuck. Turn those into emails, blog posts, podcasts, and social media posts and you’re on your way!

It’s still highly valuable content, and it creates real shifts for the audience that prepare them perfectly for your product.

Aligned Launch Trigger

Launches often kick off with some kind of high leverage event like a challenge, webinar, or video series. All of those and then some can be extremely effective if they truly lead into the product.

But often, I see people doing these events around the subject matter, but forgetting to prepare their audience for the new product. To make your high leverage events most effective, ask yourself:

  • What does my audience need to have done or accomplished to be ready for my offer?

  • What challenge does my product solve and what challenge often comes before that?

  • What do they need to know, understand, or believe in order to be ready for my product?

  • Is there part of my product from the early stages of development that could be split off for a free lead in?

These questions will help you create a perfectly aligned launch trigger to build excitement around your expertise. Then your audience will be perfectly prepared for your offer.

Creating a Warm Leads List

There is always a portion of your audience who are your warmest leads — the ones that listen to your podcast every week, jump on every livestream you host, and open every email you send. You want to start taking note of those particular people and connecting with them more deeply.

Another great way to create more warm leads is to have special free offers for them to experience you and your expertise first-hand. Invite engaged audience members to free calls, special training sessions, and other exclusive content so they feel even more special and you get to know them well enough to know how to communicate with them when the time comes to launch.

Personalize Your Communication

We have the potential for great communication at our fingertips every single day, but we often don’t utilize it as well as we could. Instead, we settle for mere “mass” communication.

A launch can be made even more powerful with a more personalized communication plan with your audience. Because no matter how hard we try, we always end up with people who are in different stages of their journey. It’s important that we respect that and communicate effectively.

Here are a couple of ways to start.

Segment Your Email List

What if you knew exactly who was most excited about the subject of your next offer? What if you knew what stage of their journey people were in? You absolutely can!

I love to kick off a pre-launch plan with a new opt-in freebie that I offer to my list (no opt-in required) so that when they click through to get it, I can tag and segment them accordingly. They have now become warm leads that I can continue to nurture and get more personal with in the pre-launch period.

Another quick trick is to do a one-click survey. Ask one question and give a few answers that help you know exactly where people are or what they’re struggling with. Make sure to link all those answers with specific tags or actions in your email provider and now you’ve got a list of people who might be ready for this or your next offer.

Bonus points if you add this to an autoresponder so everyone who comes into your business can segment themselves.

See who is opening, clicking, and inactive on your list. Most email systems give you these statistics. Pre-launch, you can do a list purge of those who are inactive by giving them the chance to get your new freebie. If they don’t open it, let ‘em go.

During your launch, you can send personal emails to those who click through inviting them to ask more questions or see what their objections are (which becomes awesome launch content, by the way). You can also re-send important emails to those who haven’t yet opened them. Change the subject line and add a message like, “I didn’t want you to miss this email I sent yesterday.” This gives you the chance to re-engage them.

Have a Personal Outreach Plan

This is an often overlooked part of a launch that can give a major boost to your bottom line results. The truth is that everyone loves a personal touch. While some of the activities I listed already give that, you can go a step further by actually reaching out.

In your pre-validation phase, if there were particular people really interested in what you were saying about the subject or potential offer, make sure they go on a list for personal invitations. This also goes for any of those on your warm lead list that you think are a perfect fit.

Create a feedback loop for yourself during the launch, like a few free calls or a chat box on your sales page, to get information and personally connect with those most interested in your offer. This gives you a chance to learn more about your audience, and gives you info that you can use in launch content. You can also use it to go deeper with warm leads who might not be right for this, but may be perfect for your next offer (or even give you ideas for your next offer).

Have those who’ve already purchased the product recommend it to people who they know might be good fits. We all know we love to share something that we’re excited about. Personal outreach can mean utilizing this excitement by giving your biggest fans the opportunity to share your product with others. You can obviously incentivize this as well!

Tell More Stories

Stories are the brain’s native language. That makes them an incredible tool to utilize when sharing about your offer. There are a few main stories to utilize to be most effective.

Your Stories

Everyone wants to know that an actual human is selling them the thing they need, so don’t be afraid to be, well, human. Empathy always wins the day. Don’t be afraid to get really vulnerable and transparent here.

You can share your stories like:

  • Why did you create this offer?

  • How did you learn the lessons you’re sharing in this offer?

  • What big failures and aha moments lead you here?

  • Why do you care about them, anyway?

Client Stories

The next story you need to key in on is the success stories of others you’ve helped. This helps because it connects emotionally but also shows your authority. So ask yourself:

  • Who have I worked with that has come through similar things?

  • Who has seen big results from our time together?

  • Who would help the audience see themselves getting their desired outcome most clearly?

  • Whose story shows that I know what I’m talking about?

But even if you don’t have client stories just yet, it’s okay. You can still paint a picture through story of your audience’s present struggle and their desired outcome with your offer being what binds them together. This is a powerful story that should certainly be included.

Go Multi-Media

We often leave launching in one particular place where our tribe gathers — like our email lists — and forget to get out there and have multiple touch points for them to find us and our offer. But by creating relationships and excitement in multiple places, we’re giving ourselves the best chance to connect and convert.

Get Visible Before Your Launch

Part of your pre-launch plan needs to include a time to get yourself high-level visibility and start expanding your reach. Yes, we want to love the leads we have, but there’s no reason we shouldn’t be looking for more.

So start with finding guest post, podcast, and other interview opportunities that are aligned with your business and audience. To take full advantage of this, be sure to keep the topic in line with your upcoming offer and drive everyone to that awesome new freebie you created. (Hello, segmentation!)

Also, don’t be afraid to get in your followers’ newsfeeds with some light Facebook ads. You can target your existing audience with your freebie offer, and you can target a lookalike audience with some of your pre-launch content to warm them up, then hit ‘em with that freebie.

Talk About Your Launch Everywhere

You’ve spent a lot of time building a community and following on multiple platforms, so make sure you’re telling them about your awesome stuff!

Many people go through their launch and leave their social following out of the mix. Big mistake! That means you’re leaving a whole heap of people who you could be serving behind. So break up your launch and pre-launch content into stories, tips, and promotions that you can share everywhere.

This is also a great time to use live video to talk to your people. Remember those objections and questions you’ve been getting? Live video is a great way to connect and educate in relation to those very things — and it becomes a way you can engage your audience that feels more personal. (Not to mention that you can actually then email these to your list, too!)

Host High Leverage Events

The launch trigger is just one high leverage event you can hold. During your launch (and even before), there’s no reason that you can’t also host more webinars or other live events to bring more people to you.

List out a few topics related to your product that you could share about and decide on the best format for them, then get out there and host away!

Retarget Your Hottest Leads with Ads

I talked a little about Facebook ads above, but these can be especially powerful with retargeting. If people visit your sales page (and it’s pixeled properly), then you can actually target them in a Facebook ad. You can remind them of your offer or deadline or you can even give them an opportunity to message you right there with questions.

Plus, all those livestreams you’re doing? You can boost them and even retarget those who watched them with a link to your sales page. You’ve warmed them up and now you can send them to their solution.

Lastly, those who were most segmented for your offer can be reminded that you have the solution they’re looking for with an ad specifically targeted to them and that custom audience list.

Conclusion

In the end, all of these tips come down to you needing a holistic launch plan. You can’t just drop out of the sky and deliver your amazing product. Most people need a little warming up first, so don’t be afraid to do that.

Yes, it takes a little more time and intentionality, but it makes it much more worth it when you convert in a bigger way and have even more people to serve with your product. And in the end, that’s what this is really all about, right?!
 



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