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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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100 Profitable Digital Product Ideas

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Abagail Pumphrey 3/29/22 Abagail Pumphrey 3/29/22

What Subject Matter Experts Need to Know About Running a Profitable Business

By definition, a Subject Matter Expert (SME) is a person who is an authority in a particular area or topic. They’re knowledgeable about their topic, they focus on a very specific field, and they’re extremely sought after. If you’re a 1:1 service provider whose expertise lies in a specific niche, then you, our friend, are a Subject Matter Expert!

For example, a general Social Media Manager wouldn’t usually be classified as a SME, but an Instagram Strategy Consultant for veterinarians could be. You can fill in the blanks with your specific niche and ideal client. This isn’t to say one is better than the other, but we do want you to understand the difference between a generalist title versus a SME.

In this post, we’ll be covering 4 things that we think SMEs really need to be aware of about running a profitable business!

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11 Things You Need to Know Before Scaling Your Service Based Business

Scaling a service-based business is a special kind of feat. As a service provider, there are only so many hours in the day that you can dedicate to client work after all. This can definitely make scaling seem impossibly difficult or out of reach. After starting off as a service-based business for years and then working directly with service providers to scale their own 1:1 services, we’ve learned that there are 11 things you absolutely need to know before scaling. We’re going to dive into what those are in this blog post!

Abagail Pumphrey 12/21/21 Abagail Pumphrey 12/21/21

How to Host a Virtual Team Mixer or Holiday Party

Not being in the physical presence of team members means that there’s a bit more extra work involved to make sure everyone feels connected. You can absolutely still have a closely knit virtual team, and we absolutely love the workspace tone we’ve set with our team!

One of the ways we get in some much-needed face time is by hosting virtual team mixers. Since the holidays are coming up hot, hosting a virtual holiday party is the perfect way to get your team members chatting and connecting with each other outside of the usual workplace communication!

Keep reading to find out exactly how we host our virtual team mixers, plus some team building questions to ask to keep everyone engaged!

Abagail Pumphrey 11/9/21 Abagail Pumphrey 11/9/21

Everything You Need to Know About Dubsado Before You Buy

There’s definitely no shortage of CRMs available out there for service providers, but the difficulty is choosing which one. If you’ve already started your research, chances are you’ve seen Dubsado pop up quite a few times as being one of the top CRMs. We’ll be the first to back up those claims and say they’re absolutely true!

Dubsado is the #1 CRM that we personally recommend to every service provider who’s struggling to maintain an organized system of managing and streamlining their client processes. However, what makes Dubsado different from the rest, and what are some things you need to know about Dubsado before you even buy?

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The Frugal Business Owner’s Guide to Graphic Design

If you’re anything like us, you like to make sure your money is going to something with a positive ROI before you invest in it. And we mean doing lots of research to be at least 99% positive that it’s worth the time and cash. Especially when you’re a new business, you don’t have the extra money to just throw spaghetti at the wall, so it’s really important that it’s going to stick. The same applies to all things graphic design.

Graphic design is a huge part of every business. It’s your social media content, your marketing assets, your website, your brand collateral, it’s pretty much everything visible about your business. And even though it’s super important, that doesn’t directly correlate with needing to spend big dollar bills on it.

In this blog post, we want to show you how you can make all things graphic design happen without breaking the bank. Welcome to the frugal business owner’s guide to graphic design!

Guest User 6/3/21 Guest User 6/3/21

How to Convey Your Personality Through Your Branding

When you think of “branding”, what comes to mind first? We’d venture to guess a popular logo popped up in your head, or a specific color palette. In all actuality, branding is much more than just the visuals that represent a company. It’s also the voice, personality, mission, and tone that make up a brand.

Even if the brand is run by multiple individuals, the brand as a whole should have its own personality that, well, personifies it! It should coax certain feelings from an audience and specifically target a certain group of people.

It all seems very confusing, but by following just a few steps, you’ll be able to intertwine your personality into elements of your branding and successfully convey that to your audience, whether you’re just starting out or in the midst of a rebrand!

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The Components of a Successful Brand (6 key elements for success)

As small businesses competing against larger or more well-known businesses, it isn’t as effective to just talk about what you do as a business. The key to standing out is the brand that you build. A recognizable and loved brand is one of the most valuable assets a business owns.

However, a brand is much more than just a name, tagline, logo, and other visuals. Even though these pieces do play a role in the bigger picture, there are other elements that bring it all together.

Guest User 1/7/21 Guest User 1/7/21

Lessons from 2020: Sales, Setbacks, and Surprises

We’ll gladly join the masses of people saying that they’re so glad that 2020 is over! And it isn’t so much that we expect the pandemic and all of the issues that come with it to just disappear with a new year, but more so that we’re now able to reflect on the year and kick everything in gear for 2021.

For us, 2020 was a whirlwind, but it was actually our best years ever. Of course we still dealt with setbacks just like everyone else, but we changed up the way we did things at the beginning of 2020, and it had a profound impact on how the year played out.

So what did we change? What actually happened for us in 2020? And what lessons did we learn that we’re carrying into 2021?

Guest User 2/6/18 Guest User 2/6/18

5 Ways You Should Legally Protect Your Business

You pour hours and hours of hard work into your latest content, course, product or service only to wonder, “what if someone steals this and sells it as their own? Can you contact them and ask them to remove it? What if they don’t take it down? Or what if they’ve been selling it as their own and making money off it?”

Or you’re 3 months into a 6-month service contract with a client when they suddenly change their credit card number and bails. Now what? You were relying on that money coming in and can’t afford to just let it go. But you didn’t have them sign anything, so how can you hold them accountable?

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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