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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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100 Profitable Digital Product Ideas

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Abagail Pumphrey 5/24/22 Abagail Pumphrey 5/24/22

The Problem With Burnout (And Why It’s Not Actually The Problem)

If you’ve been following Boss Project for a while then you know we like to reclaim words and then redefine their meanings to what aligns with us AND for you (business owners). We’re at it again and this time we want to take back the word “burnout”.

Burnout has been given a negative reputation and business owners are running away from it as fast as possible. However, we’ve come to find out that burnout isn’t this big, bad thing everyone makes it out to be. In fact, burnout has helped change our business for the better.

In this blog, we’re going to tell you what burnout means to us and how you can reclaim it into something productive and powerful in your business.

Guest User 3/24/22 Guest User 3/24/22

The One Tweak We Made With Our Team That Helped Us Scale Our Business

We were recently asked what was one of the biggest mistakes we had made in our business and one of our answers was how we structured our business. In the past our business was running on accomplishing task-based activities, rather than bringing in a team of permanent employees with outcome-based deliverables.

What do we mean by this? When Boss Project first started we had focused on hiring all contractors and less employees. The problem is that contractors are hired on to fulfill tasks. They do not hold the responsibility to fulfill actual outcomes in your business. For example, a social media contractor has the responsibility to create “x” amount of posts for you a month but at the end of the day you’re responsible for the follow-through and the outcomes. It’s still your job to convert social media leads into sales, make sure your sales page is up-to-date, have an opt-in, set up automations and systems etc.

Abagail Pumphrey 1/25/22 Abagail Pumphrey 1/25/22

How to Become the Creative Director of Your Small Business

So often when starting a creative service-based business, you start to feel disconnected with the reason you even started your business in the first place. Even when you’re absolutely crushing it in your business, landing clients left and right, and are super busy, that often comes with more things outside of client deliverables.

Taking on the CEO role means you have to deal with more things that may feel out of alignment with the thing you really love doing. What we’ve learned from being in that position is that feeling that connection to what you’re creating is the most important thing for a service provider to protect.

In this blog post, we’ll be sharing how to become the creative director of your small business, so you can still deliver on your services while building a high caliber business!

Abagail Pumphrey 12/9/21 Abagail Pumphrey 12/9/21

How to Set Goals and Achieve Them in 2022

One of our favorite activities to do in our business is goal setting. We love planning where we want our business to be in the coming months, quarters, or years. There’s just something so refreshing and exciting about envisioning hitting those milestones!

However, we don’t set goals by just making up a financial number that we’d like to see our business hit. We really dig into our numbers and use our lifestyle/business wants and needs in tandem with evaluating our current offerings to give us a number that’s realistically reachable.

Keep reading if you want to learn our process of goal setting, so you can actually achieve them in 2022!

Abagail Pumphrey 12/7/21 Abagail Pumphrey 12/7/21

Our Effective Strategy to Get More Clients Faster

After being surrounded by and listening to the roadblocks and frustrations of countless service providers, there’s a single trend we see happening all too often-- clients are dropping off before they’ve booked. And if they don’t change their mind about moving forward, they do so super slowly after bombarding you with questions or simply taking way too long to review their proposal and sign.

We’ve also seen a trend in the 2 main reasons why this keeps happening to so many service providers. Luckily, we have a foolproof strategy to bypass these obstacles, so you can sign clients faster. Keep reading as we break down what those two reasons are and how to beat them!

Abagail Pumphrey 11/23/21 Abagail Pumphrey 11/23/21

The Hard Reality of Pivoting From Services to Courses or Digital Products

Raise your hand if you’ve been personally victimized by the idea that the only way to really grow your service-based business the way you want to is by pivoting to courses or digital products. Don’t worry, we’ll wait.

It’s a resounding message in the online business world, and it’s an idea that gets circulated through so many service-providers’ brains a hundred times or more. They fall in love with those sexy phrases associated with pivoting to courses, like “passive income”, “work less while making more”, “make money while you sleep”, etc.

Guest User 12/24/20 Guest User 12/24/20

A New Way to Plan 2021 That Actually Works

2021 is right around the corner, and last week we talked all about the never-ending cycle of being super super motivated to crush your goals in the new year, and then as the year goes on, momentum starts to fade ever so slowly.

We even talked about the importance of reflecting on your goals the week before and how doing so can help you plan strategically and intentionally, so you aren’t just writing down goals that aren’t realistic or reachable.

Now, what about the actual planning process? At the end of 2019, we tried a new technique that helped us plan for 2020 tremendously, and we’re going to break that down for you today.

Abagail Pumphrey 3/27/18 Abagail Pumphrey 3/27/18

The Quick Start Guide to Launching Your Next Big Thing

Launching does not have to be hard. Let me repeat: it does NOT have to be hard! Today I'm sharing my quick-start guide for getting your big idea from your brain to your bank account and busting launch myths along the way. If you have any kind of idea you want to launch, this one's for you.

Abagail Pumphrey 3/6/18 Abagail Pumphrey 3/6/18

The 10 Things You Need to Know Before Making Your Blog a Business

I always knew if I blogged it wasn’t just going to be for pleasure. That wouldn’t incentivize me enough to keep going. I had to make my blog profitable. It had to be an integral part of my business. It had to give to me, but it also had to give to my business.

Blogging for me hasn’t necessarily brought in the dollars and cents, but it has served as a foundation for my readers to turn into clients. When I started I really wish someone had sat me down and told me what I am about to tell you.

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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