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Learn, Marketing Abagail Pumphrey Learn, Marketing Abagail Pumphrey

6 Steps to Master Holiday Facebook Advertising

If you sell physical products, then holiday season is your make-it-rain season, and you don't want to leave a single stone unturned in the rocky landscape of marketing. Here's how to squeeze every once of possibility out of Facebook advertising so you get in front of your audience and make an impact on them that makes an equal impact on your bottom line. 

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Learn, Services Abagail Pumphrey Learn, Services Abagail Pumphrey

How Service Providers Can Identify Their Result and Deliver a Profitable Offer

Looking back there is something magical about the beginning stages of business. It’s like we all had this young naive way of thinking at the beginning. You’re learning all the things, you’re hustling, you’re saying yes a lot (probably more than you should have) but you’re doing it. You’re building something that is yours.

And then you get to a point where you’re hitting 10K months consistently. You did the thing! You’ve become an established business owner BUT you’re still holding onto that “beginner” energy. Yeah, you might be making more money but you’re still feeling stressed, overwhelmed, and stretched thin.

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Learn, Systems & Automation Abagail Pumphrey Learn, Systems & Automation Abagail Pumphrey

Complete Guide to Dubsado’s New Form Builder 2022

As two self-dubbed Dubsado connoisseurs, we were over the moon when we first learned about the updates to Dubsado’s form builder. While it wasn’t terrible to use before, this upgrade that just rolled out for all accounts in July has increased our love for the platform times a thousand. Even though all of the blocks and options are basically the same, the form builder now has a whole new look that the majority of users will find more intuitive and easy to use.

We were part of the lucky group who were able to use the beta version of the new form builder for months, so we’ve already gotten used to the upgrade and have been sticking to it exclusively. Because of that, we knew we had to put out this unofficial guide to Dubsado’s new form builder!

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Learn, Mindset Abagail Pumphrey Learn, Mindset Abagail Pumphrey

How to Develop an Experimental Mindset and Curiosity Culture in Your Small Business

We have seen too many business owners allow themselves to get stuck in a planning and research phase (because planning is fun!) that the big dreamy goals they have for their business never really come to fruition. The #1 thing that’s helped our business reach 7-figures, employ us and our amazing team, allow us to take time away and live Life-First, grow (when we want to) and sustain is the fact that we’ve created an Experimental mindset for ourselves and a culture of curiosity for our team.

In today’s blog we go over how to develop an experimental mindset not just for you and your business but how to also implement it within your growing business.

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Learn, Customer Relationship Management Abagail Pumphrey Learn, Customer Relationship Management Abagail Pumphrey

How to Fire a Client (Without Ruining Your Reputation)

As dreamy as it would be to only ever work with clients we love, we know that isn’t always the case. There are even the few that put on a good front and seem like they’ll be a really great fit, but something goes astray during the relationship. It could be an issue as simple as miscommunication, lost expectations, scope creep, etc.

No matter the root issue, it’s hard! It may even be so hard that you’ve come to a point where you’re ready to fire a client and finally part ways for good. Before you let anxiety get the best of you, keep reading as we dive into how to determine if you actually need to say goodbye, some other ways to get back on track, and– if it comes down to it– how to fire a client without ruining your reputation.

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Learn, Systems & Automation Abagail Pumphrey Learn, Systems & Automation Abagail Pumphrey

How to Set up Business Systems That Work for You

Not many people would say systems get them excited but at Boss Project we feel passionately that systems are THE THING that gets us excited. (yeah, you heard us right!) Systems are what give you more time and freedom, they give you the opportunity to step away, they run your business smoothly, and they provide your clients with an excellent experience.

We’ve heard many business owners say that systems and automations are overwhelming to tackle because it’s one more thing to think about. If that’s the case for you then you really NEED systems. With some up front work, you’ll actually have less things to think about and more time to do other things.

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Learn, Client Experience Abagail Pumphrey Learn, Client Experience Abagail Pumphrey

The Art of the Customer Experience

When talking about the customer experience, there’s one word in particular that should come to mind: feelings. After all, that’s what it revolves around– how you make your customers or clients feel before, during, and after working with you.

But because the experience is based around feelings, that raises a ton of questions. How can you track feelings as a measurable KPI? What parts of your process should you focus on to invoke those positive feelings? Why the heck is all of this so important to begin with?

Keep reading for the answers to all of your questions as it relates to the art of the customer or client experience!

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Learn, Leadership Abagail Pumphrey Learn, Leadership Abagail Pumphrey

What Subject Matter Experts Need to Know About Running a Profitable Business

By definition, a Subject Matter Expert (SME) is a person who is an authority in a particular area or topic. They’re knowledgeable about their topic, they focus on a very specific field, and they’re extremely sought after. If you’re a 1:1 service provider whose expertise lies in a specific niche, then you, our friend, are a Subject Matter Expert!

For example, a general Social Media Manager wouldn’t usually be classified as a SME, but an Instagram Strategy Consultant for veterinarians could be. You can fill in the blanks with your specific niche and ideal client. This isn’t to say one is better than the other, but we do want you to understand the difference between a generalist title versus a SME.

In this post, we’ll be covering 4 things that we think SMEs really need to be aware of about running a profitable business!

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Learn, Systems & Automation Guest User Learn, Systems & Automation Guest User

The 25 Best Dubsado Resources for 2022

We’re longtime Dubsado users and fans, and we know the impact that this particular CRM has on the way so many service providers are running their businesses. On the other hand, we know that with the implementation of any new or unfamiliar technology comes a learning curve that you have to get over.


To help you expand your knowledge (and therefore your user experience) with Dubsado, we’ve compiled a list of 25 resources that will teach you or guide you through many different aspects of using Dubsado. Stick around at the end for a bonus resource that will be a complete game changer for setting up and using Dubsado in your business!

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Learn, Scaling Guest User Learn, Scaling Guest User

11 Things You Need to Know Before Scaling Your Service Based Business

Scaling a service-based business is a special kind of feat. As a service provider, there are only so many hours in the day that you can dedicate to client work after all. This can definitely make scaling seem impossibly difficult or out of reach. After starting off as a service-based business for years and then working directly with service providers to scale their own 1:1 services, we’ve learned that there are 11 things you absolutely need to know before scaling. We’re going to dive into what those are in this blog post!

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Learn, Client Experience Guest User Learn, Client Experience Guest User

The Art of Creating a Client Concierge Experience

When you hear the word “concierge”, what comes to mind? Your first thought may be a hotel concierge, the person you can count on to suggest restaurants, answer all your questions, show you the way, and just be your wing person throughout your time there, so you can have a great experience.

Well, you as a service provider can create a concierge-esque experience for your clients. In fact, it’s what we’d suggest you do, especially if you’re wanting to uplevel your offer and market to high-ticket clients.

In this blog post, we’ll be breaking down the art of creating a client concierge experience, so you can be confident that you’re not only delivering a service but also providing a top-notch client experience.

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Learn, Leadership Abagail Pumphrey Learn, Leadership Abagail Pumphrey

How to Host a Virtual Team Mixer or Holiday Party

Not being in the physical presence of team members means that there’s a bit more extra work involved to make sure everyone feels connected. You can absolutely still have a closely knit virtual team, and we absolutely love the workspace tone we’ve set with our team!


One of the ways we get in some much-needed face time is by hosting virtual team mixers. Since the holidays are coming up hot, hosting a virtual holiday party is the perfect way to get your team members chatting and connecting with each other outside of the usual workplace communication!

Keep reading to find out exactly how we host our virtual team mixers, plus some team building questions to ask to keep everyone engaged!

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Learn, Branding & Design Abagail Pumphrey Learn, Branding & Design Abagail Pumphrey

All the New Canva Features that Released in 2021

You don’t need to have been a long time follower of Boss Project to know that we absolutely adore Canva. We use it for so many different purposes in our business, and we have for years! It’s the perfect tool for business owners who want to make quick, beautiful graphics without needing a design background.

This year, Canva has dropped tons of amazing new features that have been absolute game-changers for how you create graphics. We also know that this year has been a time of major comeback for so many business owners, so we wanted to give you a recap of all the new Canva features that were released in 2021!

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Learn, Branding & Design Abagail Pumphrey Learn, Branding & Design Abagail Pumphrey

3 Reasons Why We Use Canva

Canva is hands-down the most popular graphic design tool we see used almost every single day by creative business owners. It’s the perfect tool for beginners, people who just want to make a quick graphic, and anyone who values ease-of-use and a moderate amount of tools without having to use and learn robust software.

Here at Boss Project, we definitely fit in with that crowd! Although we have professional designers on our team that are trained in those robust softwares, nothing beats using Canva to whip up jaw-dropping graphics for all purposes.

In fact, there are 5 main reasons why we use Canva (and why you should, too!), which is what we’re going to cover in this blog post!

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