Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

fan favorite

100 Profitable Digital Product Ideas

Plus, a totally free challenge to kick you into action and get this baby launched.

Get Your Copy Now

Guest User 2/3/22 Guest User 2/3/22

Work Less, Make More: How to Streamline Your Work Week & Increase Your Client Capacity

It probably wouldn’t be too far-fetched to say that a common dream amongst business owners is to be able to work less but make more money. It sounds like a contradiction, but it’s actually entirely possible to achieve. By streamlining your work week and increasing your client capacity, you’re able to get back more time in your business and make more money.

There are really only two levers to pull in order to do this: 1. Increase the price of your package, and 2. Decrease the amount of time it takes to complete a client project. In this blog post, we’ll break down what it means to accomplish each of these, so you can finally reach your “work less, make more” goal.

Guest User 2/27/18 Guest User 2/27/18

24 Ridiculously Useful Tips Every Small Business Needs to Generate Buzz and Plan Your Next Launch

Whether your new website is about to be revealed, you’re about to open up 1:1 coaching slots or a brand new product is about to hit your (digital) shelves it’s important to generate a buzz around it and create a launch plan. We know it’s hard to know where to begin. So we have come up with 15 organic ways to generate buzz and 9 steps to build your launch plan. Take it one step at a time and you are bound to see results. It's just that easy. | Think Creative Collective

Guest User 2/22/18 Guest User 2/22/18

10 Office Items that are Destroying Your Productivity

As self-dubbed “masters of productivity” we know a thing or two about what’s helping you stay on track and what’s steering you off course. Some of these things are simple and some might downright surprise you, but chances are you have at least one of these items in your office that’s straight up destroying your productivity. So it’s time to face the music and cut it out.

Guest User 2/6/18 Guest User 2/6/18

5 Ways You Should Legally Protect Your Business

You pour hours and hours of hard work into your latest content, course, product or service only to wonder, “what if someone steals this and sells it as their own? Can you contact them and ask them to remove it? What if they don’t take it down? Or what if they’ve been selling it as their own and making money off it?”

Or you’re 3 months into a 6-month service contract with a client when they suddenly change their credit card number and bails. Now what? You were relying on that money coming in and can’t afford to just let it go. But you didn’t have them sign anything, so how can you hold them accountable?

Abagail Pumphrey 2/1/18 Abagail Pumphrey 2/1/18

The Secret to Success is Smaller Than You Think

Success itself is arbitrary. It doesn’t mean you make a certain amount of money or have reached a level of fame. It is self defined. Success to me may not mean what success is to you at all. The thing about success, however, is that regardless of what you are seeking, there are always people seeking answers. “How do I get there?” There being the magical location where it all seems to fall into place.

People tend to ask those they view as successful, “How did you do it?” They assume that if they take the same steps, or follow the same path, they too will get there. Well, I am about to tell you that there is no answer, and there is no magic pill or pre-charted course. Success is made up of all the minute decisions that begin to add up. The small choices that make a radical change.

Abagail Pumphrey 2/24/17 Abagail Pumphrey 2/24/17

Small Business 101: Accounting for the Non-Accountant

Accounting for Small Businesses is oftentimes the biggest stressor for small business owners, especially creatives. Crunching the numbers can feel overwhelming. But without the proper preparation and tracking, not having the right cash flow clarity can be the difference between you being a thriving business and closing your doors.

Did you know that recent studies have shown that 50 percent of small businesses will fail within the first year? How about the fact that a staggering 95 percent will close their doors before they hit their fifth year of operation? That one seems a bit hard to believe, but in today’s economy it could be true. Here are some additional stats that may surprise you (source):

40% of small businesses are profitable.
30% break even.
30% are continually losing money.

Guest User 2/23/17 Guest User 2/23/17

So You Think You Can Edit: Why Your Biz Might be Ready for an Editor

Hiring new consultants, contractors, and team members is a big step in your business, but once you’re ready to take it your workload decreases and your business is able to improve in multiple ways, leaving you to work on your strengths and be the bad-ass lady boss you are (instead of the boss, chief bottle-washer and Jill-of-all-trades).

A blog editor may not have made the top of the list when you dreamed about bringing someone on to help you. But…

You only have twenty-six small letters and a handful of dots and dashes to wow, inspire, share, create, and convince. Surely you want to combine these in the best way possible?

Guest User 2/17/17 Guest User 2/17/17

14 Noteworthy Podcasts Every Creative Female Entrepreneur Should Listen To

I haven’t always been a podcast junkie. In fact, my Dad is the only reason I ever even found out that podcasts existed. As a teenager, I remember the endless hours he would listen to his favorite shows and swore I would never been as geeky as him. Fast forward to owning an online business, and it quickly became apparent that podcasts were a great alternative way to learn.

As much as I loved writing for our blog, reading other blogs just never really seemed to fit into my schedule. But listening to a podcast could happen in the car, while putting on makeup, doing the dishes, or cleaning the house. Basically, it made all the boring parts of my life way more interesting.

Guest User 2/16/17 Guest User 2/16/17

5 Conversations to have Before Choosing a Business Partner

If you want to go fast, go alone. If you want to go far, go together. We know that heartfelt connections, strong relationships and soulful collaborations can transform a side hustle into a thriving small business. It’s hard being a solopreneur, and having someone to vent to, and brainstorm or celebrate with can help you accomplish twice as much. But taking the leap and committing to group work can be scary, so here are 5 conversations to have before choosing a business partner, so you can team up with confidence and success.

Guest User 2/13/17 Guest User 2/13/17

How to Take Time Off without Running Your Business into the Ground

As creatives, we have a hard time taking time off. We compare our work days to those of the people we see online and think we should be working when everyone else is. But the truth is, we need rest and time off in order to create space for more creativity. We need to allow ourselves rest so we can better serve our clients and customers. In fact, this time off will give your mind a break from the stress and will allow you to grow your own creativity.

Today, we are going to talk about why taking time off is important for you and your business. In addition, we will discuss how rest can help boost creativity, when to take time off, how to make time for time off, and how to mentally prepare so you won't feel guilty during your time off!

Guest User 2/3/17 Guest User 2/3/17

Entrepreneur Diaries: Being Productive When Your Biz Partner is on Maternity Leave

So, earlier this week, Emylee talked about what it was like to prepare for maternity leave. Boy, am I thankful for every waking minute of work she squeezed in before sweet Penelope graced this earth. It made my job a hell of a lot easier. As one might imagine, with Emylee gone I had grand plans to go into business overdrive, get #allthethings done, do all the research for the year ahead and take some much needed R&R while she was sneaking in snuggle time.

Woman leaning against back of chair and smiling at camera

Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

More About Abagail