Social Media, Profitability, Planning

How to Get People to Follow, Like & Buy from You

Sounds pretty dreamy right? Someone finds you online. They are interested in what you have to offer and learn to more about you. They like what you do, say, and sell and eventually buy. Well folks, to make this happen you really have to focus on a couple of key things.

Sounds pretty dreamy right? Someone finds you online. They are interested in what you have to offer and learn to more about you. They like what you do, say, and sell and eventually buy. Well folks, to make this happen you really have to focus on a couple of key things.  |  Think Creative Collective

Plan

Do you think any Fortune 500 company started growing without a plan in place? Seems totally obvious, but also extremely easy to skip. Here are a few of my best suggestions to help you put a plan in place:

Post

Next you must generate content both on and off your website that showcases your expert abilities, knowledge and crazy awesome skills. 

Authenticate

No one likes buying from any ordinary “company.” They like buying a story. They would much rather purchase a “persons” goods or services, instead of some mythical 3rd person. Make your brand personal. Use an authentic voice. 

Sell

I know what you are thinking. I am not a sales person. I just want to be creative. Can someone just pay me without me having to give them that icky sales pitch? You can skip all the slimy steps if you focus on getting your audience to know, like and trust you.

The Hard Lesson

What I learned the hard way was if I want my dreamiest of clients to find me, follow me, like me and later buy, I need to know who they are just as much as they need to know me. This meant I have to turn on the hyper focus switch to grow my email list! In 2 months, I quadrupled by list by implementing some simple strategies.

 


Join our party on Instagram!


Motivation & Mindset, Planning, Organization & Productivity

Getting Your Business in The 2016 Mindset

You’re wrapping your business year up in one of two ways: you’re either frustrated at the lack of progress of 2015 and excited for new strategies for next year. Or you’re totally overwhelmed with client work that you need 3 more months of 2015 and excited for new strategies next year (totally us). Either way 2016 will be here before you know it and we think it’s best to come at the new year strong and focused so 2016 can be your best (business) year yet.

So before you totally checkout with chestnuts roasting and mistletoe smooching let’s take a look at the best way we can get your business in the 2016 mindset. 

So before you totally checkout with chestnuts roasting and mistletoe smooching let’s take a look at the best way we can get your business in the 2016 mindset.  |  Think Creative Collective

Wrap Up 2015 First

It’s especially easy in the last stretch of a year to want to jump to next year a little too soon. Heck, we’re very guilty of this! We had to remind ourselves just yesterday to slow down and worry about checking off our current to-do’s before we make plans for new ones. We definitely don’t want to spend January playing catch up from the year before and neither do you. Yes, you only have a few short weeks left to squeeze things in, but how refreshing would it be to know you are finished once the New Year rolls around. Make sure you’re tying up all your loose ends:

  • Invoice or bill current 2015 clients (with due date of this year!)
  • Schedule out your blog posts or social media so you don’t disappear for the last month  
  • File and organize any 2015 clients or customers that are done for the year
  • Organize your receipts or paperwork you need for 2015 taxes (paid in 2016)

What worked, what didn’t?

Now is the perfect time to reassess what you’re offering. Once you take a look back at what worked this year or what flopped you might be taking some things away for 2016. Pay close attention to what did work for you in 2015 and ask yourself how you can replicate this (but even bigger) in 2016. Maybe you need to reach out to affiliates or sponsors?

This is also a good time to look at your pricing and figure out what your 2016 rates are going to be (businesses usually raise their rates every year). If you need help figuring out how to talk about raising your prices with clients be sure to check out this post

Ask for Testimonials

The end of the year is one of the best times to go back through your client or customer list and reach out to those that have worked with you. It’s an amazing feeling to read their feedback and go into 2016 with such positivity. 

Try using Survey Monkey, JotForm or Squarespace’s built in forms to build an easy questionnaire for your clients. Ask them specific questions about their experience and give them plenty of room to leave you nice long sentences. Pro tip: consider sharing these on social media to give yourself some social proof! 

Plan Out 2016 on Paper

When you’ve tackled everything above you can finally take a look at 2016. You’ll be able to go into it knowing what you’re offering, how clients feel about you and what you can charge or get rid of. Break your new year down into chunks and fill out your goals in between. Try looking at all the things that help your business be successful like:

  • Growing your email list
  • Growing your social media following
  • Booking a certain amount of clients
  • Selling a certain number of products
  • Speaking at events
  • Hosting or co-hosting a webinar
  • Guest blog writing
  • Collaboration with other brands

Give yourself realistic (but maybe a bit crazy too) goals for each of these that apply to your business - here's how to do that. Then ask yourself what is it going to take for you to achieve them. Assign yourself deadlines for your progress check so you can conquer them little by little. It always helps to have an accountability partner (and this is our absolute favorite thing to be for people) so don’t be afraid to reach out. Investing in your business for strategy, launching, planning and accountability might just be what you need for 2016.


We’d love to hear what you 2016 goals are so we can cheer you on! Leave us a comment telling us what you’re focusing on next year or one crazy thing you’d like to do (the wilder the better). We absolutely know you can do it. You are made for big things.


COME HANG OUT WITH US


launch, Planning

9 Tips for Planning Your Next Launch

Planning a launch can be tedious and time consuming. Done right and you can make a MAJOR splash. But, if done wrong you can have a huge missed opportunity. But why bother? Why is it so crucial to have a system in place to release a new company, product or service?

9 Tips for Planning Your Next Launch  |  Think Creative

By hyping the launch it can mean a difference between a couple dollars and thousands. Even though I personally focus less on profit and more on sustainability, why wouldn’t you want to take advantage of such a huge income gap. 

You have seen it done time and time again, whether it was Lily Pulitzer coming to Target or the Simplified Planner releasing an app. You were part of a launch in process whether you realized it or not. Didn’t they get you excited? Were you in line at the crack of dawn? If so, they did their job right. My job is to teach you how you can create a similar type of hype… maybe not on the same scale, but how utilize the same concept nonetheless.

1. Ask for advice.

Don’t be afraid to ask for advice. You likely know someone who has been through this before and they often have the most valuable information. When I started planning my launch (which is now 5 days away) I reached out to several close friends who had been through this process. I asked about what worked for them. What they wish they could have changed and how they thought I should go about it. 

2. Build your email list.

Having a bank of people you can market to is crucial. Giving them a valuable incentive to sign up is the best way to continue this momentum. Whether you are starting from scratch during the pre-launch stage or you have an active list, you need to give them reason to join and a reason to stay. The day I released my FREE Brand Assessment I doubled my email list overnight! Think of ways you could add value for your clients or customers, perhaps through a discount or an educational white-paper. 

3. Organize a giveaway.

People love free stuff. And (almost) everyone loves the opportunity to win. By organizing a giveaway either prior to your launch or during your launch you can continue to gain additional followers on both social media, your email list and even generate additional web traffic from it. Next Tuesday my awesome launch party begins with new giveaways every day for a WHOLE week!

4. Build a community of support.

Don’t feel like you have to do everything alone. Utilize the people you asked advice from. Reach out to your favorite Facebook group and see if people would be willing to participate. It is totally appropriate to ask for ambassadors to post on their on social media, supply items for your giveaway and help get the buzz going. Make sure that you make it mutually beneficial for them as well. I am all about collaborating over competition. 

5. Plan. Plan. Plan. 

Don’t feel like you have to rush. Plan a launch for weeks, if not months down the road. Plan out every detail so when the day finally arrives you feel prepared and are ready to just fire away. Spending time on details like what you are going to post on social media, what your emails will look like or say and what content you will add to your website is crucial. Don’t be shy to plan a whole day to focus just on photography. Stuck on blog content ideas, here are some strategies that helped me plan for my launch week. 

6. Do a survey.

This may seem totally lame, but you can learn a lot just by asking. Before your product or service rolls out ask for feedback so you can incorporate that input into the product. Or perhaps you did a soft launch and you are just looking to analyze what your current readers are like. I started a pre-launch reader survey a couple days ago, but I would love your feedback before I shut it down today. 

7. Gain anticipation.

A week or so prior to your launch, start giving hints of what is coming. Whether that is inside information for your email subscribers, a countdown on social media or just minor bits of information on your blog. By building the anticipation in advance, when the day comes you will have a line up ready and waiting! 

8. Do it.

Sometimes we get so caught up in the details it is easy to keep pushing our dates back. Focus less on it being perfect and more on just doing it. You can always re-launch the same product or service at a later date. Many of the foundation principles I have described I learned from Jeff Walker’s Product Launch Formula. Although it seems so obvious, sometimes we just need someone to walk you through the process. 

9. Celebrate! 

No launch is complete without a party. Whether that is just with the dog and a bottle of champagne, a hip party out on the town or an ONLINE party you need to make it special. Join my party next Tuesday!! Be there or be square. Mark your calendars. 

What do you do to plan for a launch? What resources have you found useful?


Join Our Party on Instagram