business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
5 Tips to Increase Your Reach on TikTok
The possibilities of growth are endless when it comes to TikTok. Its positive effect on business’ success is apparent in the way other social media platforms are creating their own versions of TikTok in-app– from Instagram Reels to YouTube Shorts. However, nothing can compare to the “real thing”, which shows in the over 1 billion users TikTok had in just Q1 of 2022, and about that same amount of videos are watched on TikTok every single day (source).
So to make sure you aren’t missing out on the growth train coming from TikTok, here are 5 tips to increase your video reach!
Funnels: What They Are, Where They Came From, and Why Most Are Built Backward
A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”
6 Tips to Boost Your Social Media Marketing Game in 2021
There’s no denying that social media came into our lives and completely took over. For both personal and business use, 7 in 10 Americans are on some form of social media platform.
Businesses are turning to social media as their main source of traffic with most solely focusing their marketing efforts on platforms like Facebook, Pinterest, and Instagram. But can you blame them? Just take a look at the numbers.
Facebook has 2.8 billion active users every month.
416 million people are using Pinterest each month.
1 billion people are active on Instagram every month.
That’s a LOT of people and a huge pond to swim in that will only continue to grow, but that just means nailing down your social media marketing game is as important as ever. We know how scary that sounds, which is why we want to give you our top 6 tips to boost your social media marketing game for 2021!
How I’m Using Instagram Carousels to Grow My Audience & Make Actual Sales
For the first time since Reels rolled out, my organic reach to non-followers is higher on posts than any other content type. And in large part, that’s thanks to carousels. What’s working today looks completely different, and if you’re still treating carousels like it’s 2019, you’re missing out on one of the biggest organic growth opportunities on Instagram right now. This guide is a full strategy for making carousels your most effective tool for follower growth, engagement, and conversions.
How to Host Your First (or Next) Instagram Giveaway
No matter what type of giveaway you end up deciding to try first, the foundations of running a successful giveaway are generally the same. If you follow these eight basic steps, you’ll have a clear control over your giveaway and can potentially reach a lot of new people.
How to Use AI When Writing a Blog
Blogging is quietly making a comeback. Not because people suddenly love to read again, but because various AI tools (Google & ChatGPT included) are handpicking blog content to surface for AI Overviews, driving tens of thousands of clicks in the process. And while big businesses have kept their content game strong, most small business owners have been too distracted chasing social media trends, trying to outsmart ever-changing algorithms.
7 Places You Should be Showcasing Client + Customer Testimonials
Client and customer testimonials are one of the most crucial pieces of your marketing strategy. The journey you want to take people on to lead them to a sale consists of three main parts:
The “Are you in my head?” stage when you relay their pain points to them
The “Yeah, that actually would be nice..” stage when you have them envision what their life would be like if those problems weren’t problems
The “Okay, I’m ready to buy!” stage when you present the solution as your product or service
But– hold on a minute– hardly any one is just going to be ready to buy after seeing your thing. First they want to know if it will even work, and that’s when you bring in the big guns. (Big guns being testimonials, if that wasn’t clear.)
Testimonials can sometimes be the single defining moment of someone ready to hand their money over, or not. You probably wouldn’t purchase a product on Amazon if it didn't have a single review, would it? We as consumers count on those reviews as the proof of a product being worth the investment or not.
So, what makes your products or services any different? You can use those testimonials strategically in your marketing plan to be the final push that gets someone over the line and to the checkout page or paying their first invoice.
That’s why we’re going to share with you 7 places you should be showcasing client or customer testimonials, if you aren’t already.
Top Digital Products to Sell Online in 2025
The online business space is growing faster than a new Netflix docuseries hits trending, and everyone’s racing to sell their genius ideas. But there’s one thing keeping many of these digital products from flying off the (virtual) shelves. It’s not your pricing. It’s not your platform. And it’s not because your arch nemesis (who doesn’t even know you exist) launched their own course last week. It’s so much simpler than that. It’s commitment.
Social Media Templates That Will Revamp Your Biz
We’ve launched The Creative Template Shop-- us cool kids just call it The Shop-- and it’s FILLED with templates for your business, ranging from social media to client experience to even web design and opt-ins. These already-made templates are the silver lining for any biz owner who struggles trying to put together beautiful graphics for their business.
The Ultimate Roadmap to Starting Your Coaching Business
Let’s get real for a second. You’ve been out in the wild, wild west running a creative business—managing 1:1 client projects, juggling deadlines, and delivering work that leaves people picking their jaws off the floor.
You want more freedom, less burnout, and—let’s be honest—a few more zeros in your income. Spoiler alert: you’re in the right place.
Good news—you don’t need a magic wand or to wait for Mercury to exit retrograde. You just need a solid plan, a platform that makes you look like you have your life (and tech) together, and a little wit. Lucky for you, I’ve got all of that lined up right here.
How to Get People to Follow, Like & Buy from You
Sounds pretty dreamy right? Someone finds you online. They are interested in what you have to offer and learn to more about you. They like what you do, say, and sell and eventually buy. Well folks, to make this happen you really have to focus on a couple of key things.
Honest Flodesk Review - Why I’ve Been Loyal Since Beta
Need to prioritize building your email list as a small business, but struggling to pin down which platform to start with? During the last ten years, I’ve been with four different email marketing software companies, and Flodesk by far the longest. If I had to start over and choose again, I’d STILL pick Flodesk.
How to Use Facebook Live to Grow Your Small Business
As a small business owner, Facebook is definitely not the hot place to be. With less than 5.5% referring traffic for our own site, Facebook was never the platform that made sense for us to invest our time on. Until they changed the live streaming landscape in August 2015.
Now, it wasn’t until February of 2016 that all accounts were able to use the streaming capabilities on their own pages. From August to February the only type of accounts able to use live streaming were celebrities and journalists. But it’s interesting to note that these two (very different types of people) were using Facebook Live in the exact ways that would be helpful for small business owners (see, our obsession with Amy Schumer was for research!).
How to Prepare Your Small Business for Black Friday: 16 Proven Strategies to Boost Sales
The holiday sales season is just around the corner, and it’s no time to sit back and watch the action from the sidelines. With 30.7 million small businesses in the United States (SBA) driving our economy forward, the stakes have never been higher. This year, online sales are projected to soar by 9.5%, reaching a staggering $271.58 billion (eMarketer). That’s a massive pie, and your business deserves a big slice. So, are you ready to jump in and claim your share? Let’s dive into how you can turn this holiday season into your most profitable one yet!
7 Reasons Why We Chose Squarespace (Over Wordpress, Muse, Wix, Godaddy, etc.)
We have been around the block once or twice online and have tried our hand in many platforms, hosting services, and domain providers, but when it came time to rebrand we were stuck. We pondered for months over who or what we should choose, but once we finally made the decision we never looked back! Squarespace is by far the easiest platform to use, with the cleanest interface. Choosing them is hands down the best decision we’ve made for our business and blog.
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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