We’ve talked a lot about how to create a signature service here on the blog (like here, here, and also here). Creating a signature service is the best way to eliminate competition, stand out in your niche, and do exactly what you love for exactly who you love to work for. In fact, we help our clients refine their offer into a High-Touch Signature Service™ inside The Incubator. (Psst.. you can learn more and apply here.)

Before we dive into what this could look like for you, let’s get clear on what a signature service actually is!

By definition, a Subject Matter Expert (SME) is a person who is an authority in a particular area or topic. They’re knowledgeable about their topic, they focus on a very specific field, and they’re extremely sought after. If you’re a 1:1 service provider whose expertise lies in a specific niche, then you, our friend, are a Subject Matter Expert!

For example, a general Social Media Manager wouldn’t usually be classified as a SME, but an Instagram Strategy Consultant for veterinarians could be. You can fill in the blanks with your specific niche and ideal client. This isn’t to say one is better than the other, but we do want you to understand the difference between a generalist title versus a SME.

In this post, we’ll be covering 4 things that we think SMEs really need to be aware of about running a profitable business!

We were recently asked what was one of the biggest mistakes we had made in our business and one of our answers was how we structured our business. In the past our business was running on accomplishing task-based activities, rather than bringing in a team of permanent employees with outcome-based deliverables.

What do we mean by this? When Boss Project first started we had focused on hiring all contractors and less employees. The problem is that contractors are hired on to fulfill tasks. They do not hold the responsibility to fulfill actual outcomes in your business. For example, a social media contractor has the responsibility to create “x” amount of posts for you a month but at the end of the day you’re responsible for the follow-through and the outcomes. It’s still your job to convert social media leads into sales, make sure your sales page is up-to-date, have an opt-in, set up automations and systems etc.

We’ve heard it many times before and we’re sure it won’t be the last time. You want to burn your business to the ground and rebuild it into something new? We get it, building a business is not easy and sometimes plateaus are hit and building something new feels like the best answer.

We know there’s a ceiling that gets hit over and over again with 1:1 service providers.You’re cruising along and then one day you’ve hit an income ceiling and time ceiling and it seems like the only way out is to pivot. You’re convinced that your done-for-you service is the timesuck (and it is), but your solution is to pivot to serve more people, but less hands on. And it seems sexy at first, we get it! But we’re here to do what we do best and poke holes in your seemingly seamless shift so you can truly find the best solution for you.

As Business Service Providers it’s important to get clear on the education you want for yourself as a business leader. How are you adding value to your business and to your team? There are a lot of options out there so we wanted to give our perspective on group coaching services vs 1:1 coaching services and which is better for your business's growth.

We have heard all the apprehensions when it comes to group coaching programs. Anything from, people are afraid of not getting enough individual attention, or they won’t get their questions answered or they’re afraid they’ll get lost in the noise. If you’ve ever been avoidant of group coaching sessions for those reasons, we’re here to give you a different perspective.

Not only that, but from teaching our own group coaching program (The Incubator) AND investing in other people’s programs, we’ve learned the best ways you can stand out and get the most out of your group coaching experience.

So you’ve been freaking crushing it and are now ready to hire your first team member! Congratulations! But pump the brakes babycakes, because there’s a whole slew of decisions that need to be made before you can even decide who to hire.

Let’s dive into the differences between contractors and employees, hiring internationally, who to hire and who to not hire.

Running your service-based business essentially isolated and getting your advice and resources from freebies, Facebook groups, or short courses was great when you were first starting out. Now that you’re trying to scale beyond measures that were even conceivable in the beginning, having other brains to feed off of each other is a value unlike any other growth method.

This is technically called a mastermind group, and many successful entrepreneurs have credited their success to the collective of minds they’ve been a part of. Keep reading to learn 5 reasons why you should seriously consider joining a mastermind group!

Do you know how to actually prioritize life-first, work less, enjoy your personal time more, develop hobbies, not be so consumed by work, all the while making good moolah? The answer is probably not, even though literally every business owner ever aims to accomplish all of this.

Instead, we’re met with regurgitated tactics like waking up early to meditate, sell thousands of a low-ticket offer to a nonexistent audience, and “level up” our mindset. It’s no surprise that those tactics don’t cut it for us.

So, after trial and error, hunkered down in isolation, we realized we’d unlocked something that thousands of other service-based business owners and consultants have been searching for. Now, we’re bringing in a new era of business, and we want you to be a part of it.
Welcome to The Freedom Era: Reignite Your Business Before Burnout Defines You. We’re hosting this 1-day event on March 29, 2022, and you’re invited to grab your ticket right now for just $47.

It probably wouldn’t be too far-fetched to say that a common dream amongst business owners is to be able to work less but make more money. It sounds like a contradiction, but it’s actually entirely possible to achieve. By streamlining your work week and increasing your client capacity, you’re able to get back more time in your business and make more money.

There are really only two levers to pull in order to do this: 1. Increase the price of your package, and 2. Decrease the amount of time it takes to complete a client project. In this blog post, we’ll break down what it means to accomplish each of these, so you can finally reach your “work less, make more” goal.