One of our favorite activities to do in our business is goal setting. We love planning where we want our business to be in the coming months, quarters, or years. There’s just something so refreshing and exciting about envisioning hitting those milestones!

However, we don’t set goals by just making up a financial number that we’d like to see our business hit. We really dig into our numbers and use our lifestyle/business wants and needs in tandem with evaluating our current offerings to give us a number that’s realistically reachable.

Keep reading if you want to learn our process of goal setting, so you can actually achieve them in 2022!

After being surrounded by and listening to the roadblocks and frustrations of countless service providers, there’s a single trend we see happening all too often-- clients are dropping off before they’ve booked. And if they don’t change their mind about moving forward, they do so super slowly after bombarding you with questions or simply taking way too long to review their proposal and sign.

We’ve also seen a trend in the 2 main reasons why this keeps happening to so many service providers. Luckily, we have a foolproof strategy to bypass these obstacles, so you can sign clients faster. Keep reading as we break down what those two reasons are and how to beat them!

Raise your hand if you’ve been personally victimized by the idea that the only way to really grow your service-based business the way you want to is by pivoting to courses or digital products. Don’t worry, we’ll wait.

It’s a resounding message in the online business world, and it’s an idea that gets circulated through so many service-providers’ brains a hundred times or more. They fall in love with those sexy phrases associated with pivoting to courses, like “passive income”, “work less while making more”, “make money while you sleep”, etc.

There are two top dogs in the CRM game right and now, and they’re crushing it: Dubsado and HoneyBook. About half of the service providers you talk to will be Team Dubsado, while the other half are Team HoneyBook.

No matter which team you choose, though, having a CRM is a massively important piece of running a service-based business. You need some type of system to help you streamline your processes, leads, client communication, and more, and either of these platforms will help you do so.

So, which team are we? Today we’re going to dive into comparing Dubsado vs. HoneyBook’s features and interface. For us and many others we know, these are the two main deal breakers when it comes to choosing any sort of software, not just CRMs. Keep reading if you want to find out who comes out on top!

When you think of how you can free up time and make more in your service-based business, what comes to mind first? Your most likely goes to what all the online business marketers are preaching:

• Grow your list and audience.

• Offer a low price point product.

• Make it digital so it’s passive.

But the reality check here is that right there isn’t the fastest way for you to make more and work less (quite the opposite, actually).

So have you ever looked at your services and what you’re currently charging? Have you worked backwards on how much you say you want to make vs. what you’re actually charging?

The real key to putting your life first in your business again is to know exactly what you need to charge + how many clients you need to work with in order to reach your goals. Let’s break it down in this blog post!

You’re at the point where you feel like you’re really killing it in your business. Your marketing efforts seem to be paying off because there’s rarely a shortage of clients. If anything, you have too many clients, too many tasks filling up your calendar, and too many empty cups of coffee sitting at your desk.

This isn’t the life for you, babe. This isn’t where you imagined your business would be when you first started with a big dream and the energy to make it happen. (Where the heck did that energy go?!)

Having all these clients means you should be hitting those big-figure months consistently, right? So... why does it feel like you’re back at a full-time corporate job working 40 hours per week with almost no considerable income to show for it?

We want to let you in on a little secret. You can double your income while working only 20 hours a week or even less. Here’s how.

Client testimonials are the proof in the pudding to potential clients about how amazing you are. You need to be able to back up your claims of being able to achieve XYZ results for your clients and the wonderful experience you provide. Not only do they serve as a diverse marketing asset that you can repurpose in numerous ways, but they’re also like hanging those sticky fly traps.

The fact of the matter is that dreamy clients know other dreamy clients. As soon as you land who you consider a dream client, you have to use that person and their testimonial for every referral or potential client that you can because you’ll get even more like-minded clients from them.

So in what ways can you use testimonials to signal more dream clients that they should work with you?

Marketing your business as a service provider can be super nerve wracking and awkward. You might be thinking, “So I’m just supposed to talk about how good I am all day long and hope people believe me?”

The short answer: not exactly. You don’t always have to be the one doing the talking. There’s one single marketing asset for service-based business that’s the most powerful…

The client testimonial.