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Optimize, Systems & Automation Guest User Optimize, Systems & Automation Guest User

How to Streamline Projects and Tasks Using Dubsado

One thing about us is that we’re always looking for ways to improve our systems and processes to keep things streamlined and running smoothly. And a favorite system of ours that allows you to do this very thing with your client processes is Dubsado.

When we were a service-based business that dealt with one on one clients, Dubsado was our absolute favorite CRM, and that was back when they were fairly new and weren’t as robust as they are now. Since they’ve made total updates and added new features, they’ve become every business owners dream system.

So, today, we’re going to share with you different ways that you can use Dubsado to streamline your projects and tasks!

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Learn, Leadership Guest User Learn, Leadership Guest User

Lessons from 2020: Sales, Setbacks, and Surprises

We’ll gladly join the masses of people saying that they’re so glad that 2020 is over! And it isn’t so much that we expect the pandemic and all of the issues that come with it to just disappear with a new year, but more so that we’re now able to reflect on the year and kick everything in gear for 2021.

For us, 2020 was a whirlwind, but it was actually our best years ever. Of course we still dealt with setbacks just like everyone else, but we changed up the way we did things at the beginning of 2020, and it had a profound impact on how the year played out.

So what did we change? What actually happened for us in 2020? And what lessons did we learn that we’re carrying into 2021?

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How to Automate Your Client Testimonial Process

We all know that testimonials are a crucial part to a functioning business. Unfortunately, many of us are met with fear and anxiety just from the thought of having to ask clients for testimonials/feedback.

“What if I’m actually not doing a good enough job to warrant a great testimonial?”

Thinking of actually bringing it up to your clients almost makes you want to run away or barf (or both). It can even seem like a super awkward conversation, like you’re saying, “Hey, I know we’ve working together for a while, and I think I’ve been doing a great job, but can you just confirm that by writing a testimonial that will potentially be shared with thousands of people depending on how good it is?”

Okay, so you won’t actually say it that way, but it can seem like it! So today, we’re going to walk you through how you can put this task on autopilot so that you can avoid the testimonial-asking anxiety. Or if you’re just simply the worst at remembering to ask for them, these tips are also for you!

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Learn, Leadership Guest User Learn, Leadership Guest User

Pulling Back the Curtain: How We Launched Our Top 30-Ranking Podcast

It’s been over three years (really, close to four) since we launched The Strategy Hour Podcast. Since then, we’ve made the ranks of Apple’s Top 30 Business Management Podcasts, have been featured in multiple blog posts about business-related podcasts, have had X total downloads on Apple Podcasts alone, and we’re coming up hot on the heels our 500th episode (that’s a lot of freakin’ recording time!).

And while we’re so grateful that our podcast took off the way it did and has influenced thousands of lives and launching it was a blast, in no way has it always been easy. So, today, we’re going to be pulling back the curtain on how we launched our podcast, the challenges we faced, all of the hustle we put in to launch, how we plan and upload new episodes, the whole 9.

If the idea of launching a podcast has been tossing and turning in your brain, our totally candid and honest experience will hopefully help you determine whether this is the right next move in your business journey!

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Optimize, Marketing Guest User Optimize, Marketing Guest User

How to Boost Your Organic Reach Using Instagram Reels

Instagram recently released their new feature, Instagram Reels, and it’s catching like wildfire due to the similarities with its rival, TikTok. The reason TikTok is such an amazing platform for businesses is all thanks to the possibilities you have of organically reaching a large audience, and now Instagram has adopted this capability.


Accounts have been able to grow by the thousands after landing on Instagram’s explore page and gaining views from hundreds of thousands of people (similar to what happens when a TikTok video lands on the For You page). If you tailor your content to catch the attention of the right people, the opportunity to grow on Instagram is higher now more than ever.


But for those people who aren’t experienced with TikTok and the culture that’s now been brought over to Instagram, it can be super difficult determining what kind of content to post, how it works, etc. So, with that, we want to give a breakdown of Instagram Reels, how to use it, and what kind of content to post so you can increase your organic reach!


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Optimize, Marketing Guest User Optimize, Marketing Guest User

6 Reasons You Should Be Using Video Pins + How to Make Them

There are nearly 300 million daily users on Pinterest. That’s 300 million potential customers and clients out there just waiting to scroll upon your content. In fact, 97% of searches on Pinterest are unbranded, which leaves a huge opportunity for your content to show up. But how do you make them stop scrolling to check it out?

Since Pinterest is a visual search engine, you can bet that there are millions of beautifully stunning images already, but images are static, so a great way to catch someone’s eye is by creating a video Pin.

They’ve been around for a while, but their popularity has been rising exponentially in the past couple of years with the amount in 2019 increasing six times what it was in 2018. Even though video Pins are gaining traction, they’re still less used than images, which means there’s a huge opportunity just waiting for you to increase your visibility on the platform.

Another great thing about video Pins is that they automatically start playing when they’re halfway on a user’s screen. In a sea of static images, that’ll immediately catch someone’s eye and, hopefully, entice them to click through to your website. Why else should you create video Pins, though, and how do you create them?

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Optimize, Learn, Marketing Abagail Pumphrey Optimize, Learn, Marketing Abagail Pumphrey

What the Heck is the Instagram Algorithm and How Does It Work in 2020?

The Instagram algorithm, A.K.A. this seemingly mythical being that’s confusing the heck out of tons of people. You may see it talked about a lot either by Instagram gurus or in Facebook groups, but one piece of information that seems to get left out is what it is and how it even works.

We’re all aware that a few years ago, Instagram stopped showing posts in users’ home feed by chronological order, so now it almost feels more like a popularity contest. (We miss those simpler times!)

Everyone is scrambling around searching for information on how to beat this beast, so we pulled together a list of our top tips for making Instagram’s algorithm your very best friend.

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Optimize, Marketing Guest User Optimize, Marketing Guest User

How to Create a Sales Page That Converts (+ Copy That We've Used to Sell Thousands of Dollars)

When was the last time you were excited about creating a sales page? When was the last time you felt empowered to create something that was going to put your amazing offer out into the world?

If there’s anyone that’s been around the block a few times with sales pages, it’s us. That’s why we want to spill our secrets and give you the rundown on how we create highly converting sales pages and how you can, too.

Sales pages can sound super scary, especially for someone who’s never created one before. There are a lot of things to think about when it comes to not only the copy but the design and how they work together as a whole.

How easily will visitors be able to read it? What information needs to be first? How do you coerce them to the checkout page? Do you have too much? Too little?

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Learn, Branding & Design Guest User Learn, Branding & Design Guest User

Why are My Canva Images so Blurry and What Can I do About It?

There’s no worse feeling than pouring your heart and soul into a graphic you’ve made in Canva that you’re so proud of, only to see that it ends up blurry and overall just crappy quality when you upload it to your website or social media channels.

You try again to no avail. Still blurry. Still suck-y.

So, why are your Canva images blurry, and what can you do to fix it?

We’re here to walk you through how to make sure your creations look clean and crisp every time (and don’t worry, we tried to limit the language to normal-person speak).

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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