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I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
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How Content Creation is the Key to Building a Sustainable Business
What is the key to building a sustainable business? Sure, you can keep getting referrals, cold pitching, or paying for ads, but there’s one marketing strategy that will guarantee eyes on your business for years to come. Content creation. Let’s dig into what exactly this means and how it’s the key to building a sustainable business!
10 Evergreen Content Ideas to Keep the Traffic Coming
The culture of blog posts has changed drastically in the last 10 years. Back then, you were able to get away with writing 500-word fluff stuffed to the brim with keywords for a better ranking on Google. In today’s online world, though, it’s more important than ever that your posts provide genuine value and teach a comprehensive lesson of some sort.
Timeless value, at that. And you do that by creating evergreen content.
Let’s dive into what exactly “evergreen” content is, why it’s important, and 10 content ideas to get you started going evergreen with your posts.
Why You Should Create Long Form Content in 2021
You’ve likely heard some mixed things about creating long-form content as a marketing strategy for your business. Some say it’s worth the time, others disagree.
Some people say it’s worth it for SEO purposes-- stuffing a bunch of keywords into some fluff so you can rank higher on Google, and others believe it’s a great tactic of actually engaging with and building a reputation and relationship with your audience.
Of course, we believe the latter… Maybe even a little of both? While it’s a must to make sure your SEO is optimized to help your website traffic and search engine rankings, it’s equally or more important that the content is actually providing value and that your audience will take something away from it.
So, why should you create long-form content in 2021? And what does that word “long-form” really mean?
The Anatomy of a Perfect Blog Post
We know that you're probably hearing every single day how important it is to have a blog. The numbers don't lie, the interaction with your audience is incredible, and the value of what you can give can be a game changer. Blog posts are a way to create evergreen content: posts that are always relevant and that your audience can find useful no matter what.
We also know that sometimes you put off something simply because you don't know the best way to go about getting it done. We want to make sure that you're using each and every post to its full advantage– it takes way too much time to prep those posts for them to not be working for you!
Today, we're breaking down a blog post piece by piece. We'll tell you exactly how your post should be laid out, what to include in it, and how to wrap it all up!
The Beginner’s Guide to Dubsado
Dubsado boasts proudly that they’re an all-in-one CRM (as they should), but we understand that it’s common to get a bit scared at that thought. What will you do with all of the features? Is it too robust for your needs? It can be a bit overwhelming for a first-time user or someone who’s browsing different CRMs to invest in for their business.
When you understand all the different features and their functions, though, you can see how nicely they flow together. Every feature complements the next, and it really helps eliminate the confusion when you understand how they work. With that said, this is the beginner’s guide to Dubsado!
15 Ways You Could be Using Canva Right Now
Whenever we need to create quick graphics, Canva is always our go-to. The user-friendly interface and intuitive builder makes it ridiculously easy to create graphics for practically anything we need. It’s the perfect graphic design tool for business owners looking to create marketing assets themselves because anyone can use it, no matter if you have little to no graphic design experience or you’re an award-winning designer. (Our in-house designer for Boss Project, for example, still uses Canva for many of our graphics.)
But what would you actually use Canva for? Anything, really! In fact, we can think of at least 15 ways you could be using Canva right now, which we’ll cover in this blog post.
Why Dubsado is the #1 CRM for Service-Based Businesses
If you’ve been a reader of our blog for a while, you may have picked up on something: We. Love. Dubsado. Like, we’re quite possibly the world’s biggest Dubsado fans. We recommend it to every single service provider we know because that’s just how much we believe in the results that it can achieve service-based businesses.
But we know that there are those who have their doubts about whether Dubsado really is the best, not just in our eyes. So, in this blog post, we want to break down exactly why Dubsado is the #1 CRM for service-based businesses.
How to Use Dubsado as an Interior Designer
If you’ve happened to check out our blog in the past month or so, you may have picked up on a sort of mini series that’s been happening here where we walk through how to use Dubsado for different types of service providers. So far, we’ve covered virtual assistants, wedding planners, and photographers, and the list series continues with today’s post for interior designers!
We’re hardcore Dubsado lovers and quite possibly the biggest fans ever. It’s our favorite CRM to recommend and talk about because we have so much faith that it can make a dramatic difference in how every service provider runs their business. So, if you’re an interior designer who’s been eyeing Dubsado or trying to find a great CRM, keep reading!
How to Use Dubsado as a Coach
When it comes to all the different options of CRMs for service providers, Dubsado takes the cake. It's all-in-one capabilities mean that not only do you have easy access to basically all the tools you could possibly need to run your business, but also that you no longer have to pay separately for each one.
Because of this versatility, it’s perfect for all types of service-based businesses, and we want to show you how. We’ve previously walked through how to use Dubsado as a virtual assistant, photographer, and wedding planner. Today, we’ll be covering how to use Dubsado as a coach!
Empowering Managers: Harnessing AI for Effective Employee Development and Productive 1:1s
In today's fast-paced and technology-driven workplace, managers are constantly seeking innovative ways to support their employees' career development and maximize the impact of their 1:1 meetings. Artificial intelligence (AI) has emerged as a powerful tool that can assist managers in achieving these goals. By leveraging AI-powered solutions, managers can gain valuable insights, facilitate personalized discussions, and provide tailored guidance to their team members. In this blog post, we will explore how managers can harness the potential of AI to develop their employees and have more effective 1:1s. We will also provide specific prompts that you can ask an AI language model like Chat GPT to enhance your 1:1 interactions and empower your employees' career growth.
Roundup: 5 Must Have Templates to Help You Review Your Year in Business and Plan for 2023
The end of the year is possibly our most favorite season of business! It’s the time where you get to reflect on your year in business, assess your analytics and results, and plan for the year ahead. Because this is such a fun time for us, we love making sure our audience is equipped with the resources to help them make these things happen. In The Creative Template Shop, we drop so many helpful templates for reflection and new year planning.
With hundreds of templates to choose from, we wanted to do a quick round-up of our top 5 must-have templates to review your year in business and plan for 2023!
9 Critical Questions for Building Lead Capture Forms
With everything we try in marketing our services, we do it with the goal of ensuring we’re speaking to our ideal clients and making it clear who the offer is for. This way, we’ll have as many qualified leads as possible that fill out our lead capture form. But something that often goes unchecked or doesn’t have much strategy put into it is what information you’re actually asking for on the form. If you want to repel unqualified leads while also making sure you’re gathering all of the information you need to make that initial “possible fit” decision, then this is definitely something you should put thought towards.
In this post we’ll be covering 9 critical questions that we recommend service providers include in your lead capture form! (These are questions aside from the usual spaces to collect contact information.)
The Ultimate Guide to Creating Dubsado Workflows
One of the ultimate ways to make Dubsado serve as your very own Virtual Assistant is to utilize Dubsado Workflows. Workflows are our absolute favorite feature of Dubsado because we’re able to automate so many aspects of our usual client process. In turn, this frees up so much time to allow us to give our clients and their projects the attention that they deserve without worrying about chasing down payments, sending off emails or forms, scheduling meetings, and so much more.
Keep reading to learn more about workflows, how they work, what you should do before creating them, and how you can be using them in your business right now!
The Best Way to Streamline Your Client Projects as a Service Provider
Managing your client experience is one thing, but managing and streamlining your client projects is a whole other beast to tackle as a service provider. You might be wondering what the difference is, so when we talk about managing your client experience, we mean all of the communication, appointment scheduling, sending forms, proposals, contracts, getting paid, and all that jazz. (Dubsado’s our trusted CRM for that– here’s why.)
On the other hand, you also have to deal with the actual tasks that come with fulfilling a client project for both you and your team. For this, we recommend using a project management system like Asana. It’s robust enough to handle even the most complex projects, yet simple enough that if you don’t need to use all of the fancy-shmancy extras, you don’t have to.
Today we’ll be diving into the best way to streamline your client projects using Asana!
Complete Guide to Dubsado’s New Form Builder 2022
As two self-dubbed Dubsado connoisseurs, we were over the moon when we first learned about the updates to Dubsado’s form builder. While it wasn’t terrible to use before, this upgrade that just rolled out for all accounts in July has increased our love for the platform times a thousand. Even though all of the blocks and options are basically the same, the form builder now has a whole new look that the majority of users will find more intuitive and easy to use.
We were part of the lucky group who were able to use the beta version of the new form builder for months, so we’ve already gotten used to the upgrade and have been sticking to it exclusively. Because of that, we knew we had to put out this unofficial guide to Dubsado’s new form builder!


Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!









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