business insights
A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
The 10 Things You Need to Know Before Making Your Blog a Business
I always knew if I blogged it wasn’t just going to be for pleasure. That wouldn’t incentivize me enough to keep going. I had to make my blog profitable. It had to be an integral part of my business. It had to give to me, but it also had to give to my business.
Blogging for me hasn’t necessarily brought in the dollars and cents, but it has served as a foundation for my readers to turn into clients. When I started I really wish someone had sat me down and told me what I am about to tell you.
Funnels: What They Are, Where They Came From, and Why Most Are Built Backward
A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”
Finding Your Blog's Ideal Audience and Why We're So Over Customer Profiles
Marketing can do pretty amazing stuff for your business. But the one part of it that's not that cool is customer profiles. And that's especially true if you're starting a brand new blog from scratch.
What's a customer profile anyways?
Customer profiles are semi-fictional representations of the people you want to reach. These profiles, also known as buyer personas, include details such as:
- Who you want to reach
- What they do for a living
- How old they are
- Problems that they face daily that might impact their decision to buy things.
How I’m Using Instagram Carousels to Grow My Audience & Make Actual Sales
For the first time since Reels rolled out, my organic reach to non-followers is higher on posts than any other content type. And in large part, that’s thanks to carousels. What’s working today looks completely different, and if you’re still treating carousels like it’s 2019, you’re missing out on one of the biggest organic growth opportunities on Instagram right now. This guide is a full strategy for making carousels your most effective tool for follower growth, engagement, and conversions.
The Top 8 Questions to Ask before Hiring an SEO Consultant
Google processes over 40,000 searches every second, which is 3.5 billion searches a day and 1.2 trillion searches per year worldwide.
My guess is that you can’t go very long without asking Google for an answer. Well guess what, neither can your clients. They are searching for your business right now, but the real question is, can they find you?
If you have ever tried to search for your business by what you do, e.g. wedding photographer or what you want to be known for, e.g. natural light wedding photographer Boston, Massachusetts, and have been disappointed as to where your business ranks on the Google Search Engine Results Page (SERP), then you are probably in the market to hire an SEO consultant.
SEO consultants research and analyze the trends and best practices online to develop a strategy to improve search engine rankings.
How to Use AI When Writing a Blog
Blogging is quietly making a comeback. Not because people suddenly love to read again, but because various AI tools (Google & ChatGPT included) are handpicking blog content to surface for AI Overviews, driving tens of thousands of clicks in the process. And while big businesses have kept their content game strong, most small business owners have been too distracted chasing social media trends, trying to outsmart ever-changing algorithms.
How to Use Tailwind to Automatically Grow Your Blog Traffic Month After Month
In terms of content sharing, specifically blog post sharing, Pinterest is Queen. It’s hands down the best platform to get your content in front of the most people organically (they don’t need to be following you to see your content), so spending time here as an online business owner is a no-brainer.
We’ve gone over our daily Pinterest formula and strategies to harness the power of Pinterest before, but today we’re letting you know about a secret weapon that makes it all happen….faster.
Top Digital Products to Sell Online in 2025
The online business space is growing faster than a new Netflix docuseries hits trending, and everyone’s racing to sell their genius ideas. But there’s one thing keeping many of these digital products from flying off the (virtual) shelves. It’s not your pricing. It’s not your platform. And it’s not because your arch nemesis (who doesn’t even know you exist) launched their own course last week. It’s so much simpler than that. It’s commitment.
The Ultimate Blogging Getting Started Guide
The impact that blogging has had on our small business has been incredible. When we first started, we knew blogging would be a great strategy, but we didn’t quite understand the reaches it would have. We knew we had stories to tell, strategy to dish out and tactics to teach, so we went for it.
Over the course of our blogging career we’ve pivoted our content, cut back on the amount that we blog and have since welcomed on guest bloggers to generate fresh stories and tactics for you guys. We continue to reach people from over 189 countries, bring in over 75k visitors every month, and are able to use this platform to showcase our products (i.e. make money). We know that this outcome is the goal for a lot of you, but it’s hard to get started.
The Ultimate Roadmap to Starting Your Coaching Business
Let’s get real for a second. You’ve been out in the wild, wild west running a creative business—managing 1:1 client projects, juggling deadlines, and delivering work that leaves people picking their jaws off the floor.
You want more freedom, less burnout, and—let’s be honest—a few more zeros in your income. Spoiler alert: you’re in the right place.
Good news—you don’t need a magic wand or to wait for Mercury to exit retrograde. You just need a solid plan, a platform that makes you look like you have your life (and tech) together, and a little wit. Lucky for you, I’ve got all of that lined up right here.
6 Ways to Repurpose Your Content and Save Your Creative Sanity
From ideation to outlining, drafting, editing, to formatting, consistently creating content for your business can feel like a never-ending to-do list. No sooner are you done with one blog post, vlog, or podcast episode, and it’s time to move on to the next one.
But what if instead of creating more content, you could just add just a few extra steps to the content you’re already taking the time to create and turn it into two, three, or even four additional pieces of content?
That, my friends, is what’s called content repurposing, and if you do it strategically, you can save a ton of time along with your creative sanity.
Honest Flodesk Review - Why I’ve Been Loyal Since Beta
Need to prioritize building your email list as a small business, but struggling to pin down which platform to start with? During the last ten years, I’ve been with four different email marketing software companies, and Flodesk by far the longest. If I had to start over and choose again, I’d STILL pick Flodesk.
So You Think You Can Edit: Why Your Biz Might be Ready for an Editor
Hiring new consultants, contractors, and team members is a big step in your business, but once you’re ready to take it your workload decreases and your business is able to improve in multiple ways, leaving you to work on your strengths and be the bad-ass lady boss you are (instead of the boss, chief bottle-washer and Jill-of-all-trades).
A blog editor may not have made the top of the list when you dreamed about bringing someone on to help you. But…
You only have twenty-six small letters and a handful of dots and dashes to wow, inspire, share, create, and convince. Surely you want to combine these in the best way possible?
How to Prepare Your Small Business for Black Friday: 16 Proven Strategies to Boost Sales
The holiday sales season is just around the corner, and it’s no time to sit back and watch the action from the sidelines. With 30.7 million small businesses in the United States (SBA) driving our economy forward, the stakes have never been higher. This year, online sales are projected to soar by 9.5%, reaching a staggering $271.58 billion (eMarketer). That’s a massive pie, and your business deserves a big slice. So, are you ready to jump in and claim your share? Let’s dive into how you can turn this holiday season into your most profitable one yet!
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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