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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

10 Evergreen Content Ideas to Keep the Traffic Coming

The culture of blog posts has changed drastically in the last 10 years. Back then, you were able to get away with writing 500-word fluff stuffed to the brim with keywords for a better ranking on Google. In today’s online world, though, it’s more important than ever that your posts provide genuine value and teach a comprehensive lesson of some sort.

Timeless value, at that. And you do that by creating evergreen content.

Let’s dive into what exactly “evergreen” content is, why it’s important, and 10 content ideas to get you started going evergreen with your posts.

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Learn, Marketing Abagail Pumphrey Learn, Marketing Abagail Pumphrey

Everything you need to know about Idea Pins and how to use them

Pinterest never fails to surprise us with its new features, and the most recent release has been Idea Pins. Although they’re a new feature on Pinterest, it’s a similar feature to what we’ve seen on other platforms as well. According to Pinterest, Idea Pins are “an evolution of Story Pins”, a feature they beta tested in 2020.

Since video is the new wave of content with platforms like TikTok serving as the stepping stone to other apps falling in line (take Instagram Reels and Video Pins, for example), we’re starting to see more and more popular platforms release their own takes on these loveable features, Idea Pins being the newest rendition of Stories on Instagram, Snapchat, and Facebook.


But what about Idea Pins makes it different from its competition, how will it improve your experience on Pinterest, and how do you use them? Keep reading as we answer these questions in this blog post!

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

Why You Should Create Long Form Content in 2021

You’ve likely heard some mixed things about creating long-form content as a marketing strategy for your business. Some say it’s worth the time, others disagree.

Some people say it’s worth it for SEO purposes-- stuffing a bunch of keywords into some fluff so you can rank higher on Google, and others believe it’s a great tactic of actually engaging with and building a reputation and relationship with your audience.

Of course, we believe the latter… Maybe even a little of both? While it’s a must to make sure your SEO is optimized to help your website traffic and search engine rankings, it’s equally or more important that the content is actually providing value and that your audience will take something away from it.

So, why should you create long-form content in 2021? And what does that word “long-form” really mean?

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

The Anatomy of a Perfect Blog Post

We know that you're probably hearing every single day how important it is to have a blog. The numbers don't lie, the interaction with your audience is incredible, and the value of what you can give can be a game changer. Blog posts are a way to create evergreen content: posts that are always relevant and that your audience can find useful no matter what.

We also know that sometimes you put off something simply because you don't know the best way to go about getting it done. We want to make sure that you're using each and every post to its full advantage– it takes way too much time to prep those posts for them to not be working for you!

Today, we're breaking down a blog post piece by piece. We'll tell you exactly how your post should be laid out, what to include in it, and how to wrap it all up!

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Learn, Marketing Guest User Learn, Marketing Guest User

What is an Evergreen Launch + Is It Right for You?

There are numerous ways in the book for how you can structure the launch of your offer, and chances are we’ve tried them all. Part of being a business owner is putting yourself out there and trying new things. Half the time, we’re just throwing spaghetti at the wall and seeing if it sticks.

One particular method of launching has been gaining more traction over the years, especially now as more and more people are coming into the online business space (at least one good thing we got out of the pandemic), and that’s the evergreen method of launching.

In this blog post, we’ll be breaking down what an evergreen launch is, different styles of launching evergreen, and how to decide if it’s right for you!

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Inspire, Leadership Guest User Inspire, Leadership Guest User

July 2017: Income Report $18,496

Ready, set, wait! Yep, July as much as it was prepping our signature course content and launching an affiliate program, it was really about working really hard to wait for results later. Not that over $18k is anything to cough at, it was just residual income off our previous launch and evergreen course sales. The BIG surprise doesn’t come until September, in the meantime check out all the details that made July the success that it was.

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Learn, Systems & Automation Guest User Learn, Systems & Automation Guest User

How to Collect More than just the First Name from Your Convert Kit Forms

Everyone wants to get tailored content. But how can you do that when you just have a huge list of names? How are you supposed to make sure Taylor gets emails about building his brand and that Monisha gets emails about creating systems to streamline her business?

It’s time for you to up your email marketing game and collect more information on your subscribers.

What Do You Really Need to Know?

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