business insights
A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”
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100 Profitable Digital Product Ideas
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How to Design a Website with SEO in Mind
The goal of every website is to find harmony between form and function. Businesses want (and need) a website that is both beautiful and ranks well on Google.
Good site design will immediately form a positive impression for the visitor. It will help guide the users’ eyes and easily tell them where you want for them to look. A site that is well designed will build trust and will encourage conversions.
A site that ranks well on Google will consistently drive targeted traffic to the site. An SEO optimized site will increase brand visibility and will build trust with users.
When creating a new website for your business, you don’t have to choose one over the other, good design or SEO. By focusing on design and content you will create a site that seamlessly integrates form and function.
The Ultimate Guide to Website Design
When you’re finally ready to dive into revamping your website there are a few things you’ll want to keep top of mind. Sometimes the project can feel overwhelming just thinking about all the tiny details can make you wonder if the project is actually going to be worth it (spoiler alert: with the right designers it definitely will be). So we’ve rounded up the top elements of great web design to be mindful of as you explore your options.
Ready for Change? How to Know When it’s Time for a New Website Design
Having your website redesigned is no easy decision, and we don’t typically encourage it if there’s no reason for it. You have to consider the process of transferring content, how this could impact your SEO, etc., but some cases are a definite yes. Take our case, for instance– we went years with our old website that had outdated content, wasn’t clear about what we did especially after we switched gears with our offers, and didn’t aesthetically align with the direction we were heading.
Now that we’ve gone through with the redesign, we’ve never been happier. We feel our website does a great job in conveying what we do, our personalities, our mission, and funneling in prospects. If you aren’t sure if a new website design is the next move for you, here are 5 signs that it’s time for a change.
Heck, we’ve even landed a high 5-figure client, because our website confirmed for them that we were the ones they wanted to work with.
Maximizing Productivity and Well-being: 8 Strategies for Working Smarter, Not Harder
A kind of shift happens to most people when they become busy business owners. We tend to start putting our own health and happiness on the back burner and pouring all of our energy into the business. We’re guilty of doing this in the past, but we quickly realized the importance of prioritizing those things for the sake of our own sanity. Hustle culture is overrated, and we want more business owners to start working in smarter and healthier ways, consequently maximizing your productivity and well-being.
Here are our top strategies for working smarter, not harder this year and for years to come!
How to Identify and Define Values That Your Business Can Actually Live In
Something we’ve noticed is overlooked by many new or growing business owners is creating brand values. You may think since your business is small or because you may not have a team, that means they aren’t important at the moment, but that couldn’t be farther from the truth. If you want to ensure you’re developing a clear and concise brand, creating consistent brand awareness, and attracting the right kinds of clients and audience to your business, then you need to identify and define your brand values.
Go From Service Provider to Agency: How to Scale Your Marketing Business
Being a lone service provider is fine in the beginning, but to really scale and grow your marketing business to the next level that will allow you to hit big financial goals and actually spend less time in the weeds, you have to scale to an agency. This means you outsource many of the services through your team that you were previously doing yourself. As you hire team members who specialize in certain services, you can even expand your business offering to market to a larger audience.
But first, there are critical action steps to take before growing to that next level. Keep reading as we dive into how to scale your marketing business to go from service provider to agency!
The Best Way to Grow Your Service Business in 2023
We’re fresh into the new year, which comes the usual phase of absorbing as much information as there is available to help you better your business over the next year. To many service providers, this is actually a pretty fun time! Learning new tips and strategies is so exciting and motivates you to tackle them head-on and reach your goals.
As two gals with lots to share and talk about, we’ve released a massive amount of content about marketing, lead generation, relationship building, pricing and packaging your offers, getting referrals, building teams, the list goes on. So to make it easier on you without having to dig around, here’s a roundup of our top podcast episodes and blog posts on these topics!
10 Reasons Why Outsourcing Your Podcast Editing is a Game-Changer
The podcasting industry is continually and consistently growing, with the current market size clocking in at over $20 billion. Celebrities, individuals, and brands are all finding that a podcast is a fantastic way to build their authority in their niche and connect on a very personal level with their audience. And while it’s certainly possible to find podcast success using a DIY approach, many are realizing that outsourcing certain aspects of their podcasting journey can be a game-changer. One such aspect is podcast editing. In this blog, we'll explore the compelling reasons why you should consider outsourcing your podcast editing.
Empowering Managers: Harnessing AI for Effective Employee Development and Productive 1:1s
In today's fast-paced and technology-driven workplace, managers are constantly seeking innovative ways to support their employees' career development and maximize the impact of their 1:1 meetings. Artificial intelligence (AI) has emerged as a powerful tool that can assist managers in achieving these goals. By leveraging AI-powered solutions, managers can gain valuable insights, facilitate personalized discussions, and provide tailored guidance to their team members. In this blog post, we will explore how managers can harness the potential of AI to develop their employees and have more effective 1:1s. We will also provide specific prompts that you can ask an AI language model like Chat GPT to enhance your 1:1 interactions and empower your employees' career growth.
The Ultimate Guide to Hiring a Web Designer: Finding the Perfect Match for Your Website Design Needs
Designing a website that captures the essence of your brand and converts visitors into leads is a critical aspect of building an online presence and growing your client base. To ensure you achieve the best results, it's important to find a skilled web designer who understands your vision and can bring it to life. In this comprehensive guide, we'll walk you through the process of hiring a web designer, comparing popular platforms like WordPress, Showit, and Squarespace, scheduling consultations, providing essential tips for a successful collaboration, and highlighting the benefits of working with our team here at Boss Project.
Top 5 Time-Saving Tips for Managing Your Social Media
Social media has become an essential part of any business or individual's marketing strategy. However, managing multiple social media platforms can be time-consuming, especially if you're doing it all yourself. The good news is that there are several time-saving tips that can help you streamline your efforts and increase your productivity. Read on to learn our top 5 time-saving social media management tips!
Mastering the Transition from Business Owner to CEO: A Comprehensive Guide for a Successful Shift in Role
As a business owner, you inherently are a CEO, but it’s how you show up in that role that makes all the difference. CEOs play a super specific role in the company that evolves as the business grows. Right now, you may still be doing a lot of things related to your skill set and the results you bring to clients. After all, getting paid to do the things you love are part of the whole reason you started your business in the first place. But in order to run a successful and sustainable business, this involves doing things and having conversations that are otherwise out of your comfort zone.
Keep reading as we help you define what it means to step into your true CEO role and essential skills needed to run your business as the founder.
What is Intentional Design and How it Can Benefit Your Business
When it comes to building websites, many people place most of their focus on aesthetics. While it’s important that a website is attractive and grabs visitors’ attention, intentional web design goes beyond just looks and takes into account multiple factors that impact your website’s performance. When you hone in on things like your goals, SEO, etc. and consider them along with your web design strategy, it’s possible to create something that’s both stunning and that drives results.
In this post, we’ll be breaking down the importance of strategic and intentional website design and sharing a look at our design process and its effects on our clients!
Service Providers Making More Than $20k Per Month: Essential Skills You Need For Sustaining & Growing Your Business
We know firsthand how challenging it can be to build and grow a business that can withstand the ups and downs of entrepreneurship. We’ve worked with service providers in all stages of business, and while they can all equally be difficult to navigate, they each come with their own unique struggles. For the service providers who are already hitting $20k months and beyond, there are essential skills needed in order to continue building a sustainable business and experience continued growth.
Making Less Than $20k a Month, Read This
There comes a time in every service provider’s career when you feel like you’ve hit a ceiling on your income and time. You really want to hit those $20k months, but you would need 24 hours of daylight alone to be able to make that happen or at least a few clones of yourself. At this point, it’s crucial that you start scaling your business, thinking about hiring, raising your prices, cleaning up your systems, and more– all the things that, coincidentally, we love talking about and have had numerous conversations about on our blog and podcast.
To save you the time, we’ve taken it upon ourselves to compile our resources on all of the topics you need to be learning about right now so that you can get unstuck from this rut and grow a thriving service-based business.
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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