How I’d Transition from 1:1 to 1:Many if I Were Doing It Today
Episode 853: Show Notes
Recently, I hosted a challenge where over 6,500 participants embarked on a journey to develop their digital products in just 24 hours, from conception to launch! If you missed out, don't worry, the challenge is still open for you to join at bossproject.com/launch. After the challenge, I reached out with a survey question about what you want to hear more of on the podcast. One concern that really stood out was about breaking into the digital product world when most of your income still comes from one-to-one services.
In response to this feedback, today’s episode is all about transitioning from one-to-one to one-to-many while still keeping that one-to-one income flowing. You’ll hear all about the ups and downs of my digital product journey, why it was worth it, and how I would make the transition if I were doing it again today. Join me as I get into all the key facets of this process, from building a community to creating effective marketing strategies for transitioning to one-to-many. Let’s dive in!
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Why You Need to Build an Audience
Shifting from one-to-one services to digital products was a big change for me. In the beginning, I thrived on the personal connection of serving clients individually, but I soon realized the potential to reach and impact a broader audience.
I started out with a local design agency and decided to dedicate time and energy to blogging about it. What I didn’t realize at the time, was that I was actually building an audience, I just wasn’t monetizing it yet. But when I switched gears, that audience became crucial. Having a bunch of people interested in what you offer is key. Even though you can start without one, having a community to sell to is critical in the long run.
How to Run Your Business on the Inside Vs. the Outside
I want to encourage you to run your business on the outside, differently from how you run your business on the inside. From the outside, I want you to be marketing for the business that you want. Ask yourself: “Who do you want to be attracting? Who do you want to be reaching? How do you want to help them? What sort of value do you want to provide the world?” My goal for you is to start reaching those people as quickly as possible.
Conversely, on the inside, you don’t necessarily need to have everything worked out before you can start marketing in this new way. You want to be marketing now to attract those people. Because the goal in this transition period is to build the audience. It's not necessarily to get revenue from that group.
How to Split Your Time When You Transition
To make this transition manageable, you need to be intentional. My advice is to continue running your service-based business four days a week but allocate one full day exclusively to your new venture. Alongside this, dedicate one hour each day, five days a week, to marketing your new business approach. This means marketing to new people and building the internal structure of your business. The remaining time should be dedicated to running your existing business, serving clients, and managing projects.
Transitioning isn't about rushing; it's about understanding your financial needs and giving yourself space. I took about four to five months to transition fully, allowing time to finish existing projects and adjust financially. Your timeline may differ, but it's crucial to assess what you need, both in terms of your finances and your lifestyle. Building savings can provide a safety net during this transition. You don't have to sacrifice your lifestyle to succeed. It's about intentional time management, avoiding burnout, and staying true to your goals. So, be intentional, split your time wisely, and focus on marketing for your future self, not just growing a following.
Understanding the Value of Your Work
At first, I thought I'd dislike not being as hands-on with clients. I thought real impact meant sitting right beside them, but I was wrong. When you transition to one-to-many, you can still do hybrid models where you teach people, it’s just more akin to being like a professor at the front of the room, rather than sitting at the table with them and working one-on-one.
Transitioning to one-to-many allowed me to impact far more people, which is huge. However, I had to learn that my value isn't dictated by how much they consume. Some might only implement a fraction of what I teach, but that's okay. Their commitment to making a change is what matters. It's about providing value and letting them choose how to use it.
Start Now, Even If You Don’t Have It All Figured Out
You don't need to have it all figured out from the start. The key is to keep growing your community so you have more people to connect with, and eventually, sell to. It's all about marketing on a discovery platform, like Instagram Reels, TikTok, YouTube, or even LinkedIn. Don't underestimate platforms like Facebook either; they can be surprisingly effective, depending on your audience. Remember, people are everywhere online, so choose platforms that align with your style and content preferences.
You don't have to stay on the content creation treadmill forever. There are plenty of ways to repurpose content, automate processes, and use tools like ads and funnels to your advantage. But remember, you won't master it all on day one. Start by giving value for free and sharing openly. Nurture your audience consistently, and when you're ready to launch, take the next step. You can always reach out to me on Instagram – I'm here to help you navigate this journey, and I'm excited to see where it takes you!
Quote This
I really want you to be thinking about marketing for “future you;” not marketing just to grow a following.
Highlights
Why You Need to Build an Audience [0:08:57]
How to Run Your Business on the Inside Vs. the Outside [0:11:37]
How to Split Your Time When You Transition [0:14:30]
Understanding the Value of Your Work [0:24:14]
Start Now, Even If You Don’t Have It All Figured Out [0:30:30]
OUR HOST:
Abagail Pumphrey
Boss Project on Instagram | Facebook
Abagail Pumphrey, the Co-Founder & CEO of Boss Project, has been a driving force in the creative entrepreneur industry since 2015. With a passion for empowering service-based business owners around the globe, she became internet-famous after the launch of the transformative training, "Trello for Business." This innovative system revitalized the operations of over 10,000 business owners, making a significant impact on the online business landscape.
Under Abagail's leadership, Boss Project has been featured in prestigious publications such as Forbes, Marie Claire, INC, and HuffPost. Her twice-weekly podcast, The Strategy Hour, is a staple in the business community, continuously topping Business and Management Charts on Apple with millions of listeners from around the world.
Abagail's superpower lies in her ability to break down complex concepts into easy-to-implement, duplicatable systems. As an expert in online sales and a data-driven strategist, she has turned a layoff into a 7-figure work-from-home business. Abagail's mission to help more female founders become financially free, without letting their businesses take over their lives, continues to inspire and guide entrepreneurs on their path to success.
Key Topics:
One-to-one, One-to-many, Marketing, Business transitions, Time management
We Mentioned:
Episode #834: How to Maintain Your Marketing in Under an Hour a Day
Indeed.com/STRATEGYHOUR for a $75 sponsored job credit
